Reading Man Education Holdings Limited (hereinafter referred to as 'Reading Man') successfully listed on July 12, 2022, with a global issuance of 52,000,000 shares at a price of HK$7.6 per share.
During the Hong Kong listing process, Frost & Sullivan mainly undertook the following tasks: helping the company accurately and objectively understand its positioning in the target market, using objective market data to discover, support, and highlight the company's competitive advantages, assisting the company, investment banks, and other intermediaries in completing the relevant parts of the prospectus (such as overview, competitive advantages and strategy, industry overview, business, and other important sections), facilitating communication with the Hong Kong Stock Exchange and investors, helping investors quickly understand the market ecosystem and competitive landscape, and assisting the company in completing feedback on various industry-related issues from the Hong Kong Stock Exchange.
Overview of China's Intelligent Learning Device Service Market
China's intelligent learning device service market aims to provide hardware devices for educational services to students at different stages (including kindergarten, primary and secondary schools, and high school students), offering a more user-friendly educational experience to students and their parents/teachers through the application of intelligent technology. From the perspective of application scenarios, the overall market can be divided into two main categories: one is the To C learning market that mainly serves individual terminal users, and the other is the To B learning market.
Among them, the To C learning market can be further divided into content-conducting and tool-oriented types based on the core educational value they convey. The key difference between the two lies in whether they can independently provide systematic education. Content-oriented intelligent learning devices mainly include educational tablets, early education machines, reading kits, children's smart watches, smart lights, and intelligent educational robots. These products have specific teaching aids that can meet students' educational needs and improve their qualities. Tool-oriented intelligent learning devices mainly include translation kits and pocket printers, which primarily assist in improving educational efficiency rather than content output.
The To B Learning Market mainly refers to digital campus teaching solutions and intelligent education robots, including classroom-based interactive solutions, school-based integrated teaching management platforms, and corresponding hardware devices.
Source: Frost & Sullivan
In terms of market size, the Chinese intelligent learning device service market reached 659 billion yuan in 2021, an increase from 281 billion yuan in 2017 with a compound growth rate of 23.7% from 2021 to 2026. Among them, the To C learning market size reached 329 billion yuan in 2021. Given the huge and continuous demand for supplementary education, the To C learning market will continue to see further steady growth. It is expected that by 2026, the scale of the Chinese intelligent learning device market will grow to 1450 billion yuan, with an annual compound growth rate of 17.1% from 2021 to 2026. Among them, the To C learning market will grow to 741 billion yuan, with an annual compound growth rate of 17.6% from 2021 to 2026, slightly higher than the overall intelligent learning device market.
Source: Frost & Sullivan
Overview of the To C Learning Market in China's Intelligent Learning Device Service Market
To C learning market service providers stimulate students' interest and enthusiasm through scientific methods, laying a solid foundation for future education. In terms of market size, the scale of China's To C learning market reached 329 billion yuan in 2021. Among them, the content-oriented market size was 272 billion yuan, and the tool-oriented market size was 57 billion yuan. It is estimated that by 2026, the scale of China's To C learning market will reach 741 billion yuan, with the content-oriented market size growing to 610 billion yuan and the tool-oriented market size growing to 131 billion yuan. The growth rate of the tool-oriented market is slightly higher than that of the content-oriented market.
Source: Frost & Sullivan
If categorized by product, the Chinese intelligent learning device service market can be divided into educational tablets, educational smart watches, translation tools, early education machines, intelligent educational robots, and others. Among them, educational tablets and educational smart watches account for the main share of the market. In 2021, the market sizes of educational tablets and educational smart watches were RMB 129 billion and RMB 92 billion respectively, and it is expected to grow to RMB 261 billion and RMB 179 billion by 2026, with annual compound growth rates of 15.1% and 14.2% between 2021 and 2026.
Source: Frost & Sullivan
Overview of the To B Learning Market in China's Intelligent Learning Device Service Market
The To B learning market in the intelligent learning device service market mainly consists of two parts: digital campus solutions and intelligent and smart education robots. Among them, digital campus solutions are the main component of the To B learning market, accounting for 86.4% in 2021. In 2021, the scale of the To B learning market reached 33 billion yuan. With government support and investment, the upgrade of campus digitization and smart classrooms has been achieved. The To B learning market experienced rapid growth from 2017 to 2021, with an annual compound growth rate of 25%. It is estimated that by 2026, the scale of the To B learning market will reach 709 billion yuan, with a compound annual growth rate of 16.5% from 2021 to 2026.
Frost & Sullivan has extensive research experience in the education industry and has assisted well-known enterprises in successfully listing on capital markets. Successful listings include: Jin Taiyang Education (NASDAQ: GSUN), Tongcai Education (2175.HK), South China Vocational Education (6913.HK), Yiqi Education (YQ.NASDAQ), New Oriental (9901.HK), Lixiang Education (LXEH.NASDAQ), Hong'en Education (IH.NYSE), Lixiang Education (LXEH.NASDAQ), Neusoft Education (9616.HK), Lide Education (1449.HK), Huaxia Audio-Visual (1981.HK), Dashan Education (9986.HK), Huaxia Boya (CLEU.NASDAQ), METX English (METX.NASDAQ), Jianqiao Education (1525.HK), Chenlin Education (1593.HK), Huali University Group (1756.HK), Youdao (DAO.NYSE), Xiang China International (1871.HK), Zhonghui Group (0382.HK), Think Learning Education (1769.HK), Jiahong Education (1935.HK), China Oriental Education (0667.HK), Genshuixue (GSX.NYSE), New Oriental Online (1797.HK), Kepai Education (1890.HK), Ginkgo Education (1851.HK), Excellence Education (3978.HK), Chunlai Education (1969.HK), Hope Education (1765.HK), Bujun Education (1758.HK), Tianli Education (1773.HK), Puxin Education (NEW.NYSE), 21st Century Education (1598.HK), Huanggang Education (8105.HK), Jingrui Education (ONE.NYSE), Xinhua Education (2779.HK), China Education Holdings (0839.HK), Siji Education (FEDU.NYSE), REDU English (REDU.NASDAQ), BEDU English (BEDU.NYSE), New Higher Education Group (2001.HK), Minsheng Education (1569.HK), Yuhua Education (6169.HK), Ruijian Education (6068.HK), 51Talk (COE.NYSE), Chengshi Foreign Language Education (1565.HK), Maple Leaf Education (1317.HK), and others.
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