Three-dimensional digital animation, as a vital segment of the digital content industry, has achieved sustained and rapid growth, driven by policy support, technological advancements such as AIGC, and consumption upgrades among the Z generation.
The production market for 3D digital animation in China’s online anime sector—particularly targeting youth and adult audiences—has demonstrated steady expansion. The competitive landscape is characterized by a high degree of concentration, with leading enterprises establishing core barriers through integrated industrial chain operations, sustained R&D investment, high-quality content output, scalable virtual asset libraries, and distinctive artistic expression. The core streaming platforms, represented by Tencent Video, provide a stable distribution channel and user base for domestic 3D animated series. The deep collaboration between these platforms and top-tier production studios serves as a key driving force for industry growth.
Looking ahead, the market is set to evolve toward greater thematic diversity, full-lifecycle IP operation, deeper integration of virtual production technologies, cultural exports, and cross-industry convergence—further unleashing industrial value and commercial potential.
