This article delves into the development of the Chinese resident sleep analysis market, analyzes the driving factors and development trends of the market, as well as the impact of sleep analysis on sleep quality.
PART.01
Macro Perspective: Overview of the Home Textile Market
The household textile market, also known as the home furnishing market, mainly includes bedding textiles, washing and drying textiles, living room textiles, kitchen textiles, and floor decoration textiles. These products cover a variety of textiles involved in home decoration and daily use. For example, bedding textiles include mattress fillings, bed sets, pillowcases, etc.; washing and drying textiles include towels, bath towels, shower curtains, etc.; living room textiles include curtains, tablecloths, cushions, etc.; kitchen textiles include napkins, aprons, table mats, etc.; floor decoration textiles include carpets, floor mats, etc.
Home textile products not only serve practical functions in daily life but also play an important role in specific festivals and scenarios such as weddings and moving into new homes. The home textile market is closely related to people's lives and is an essential part of home living. With the improvement of people's living standards and the continuous enhancement of aesthetic concepts, the design, quality, and functional requirements for home textile products are also constantly upgrading, shifting from focusing only on product practicality to emphasizing product aesthetics, comfort, functionality, and environmental friendliness. Therefore, the home textile market is also continuously innovating and developing to meet the growing needs and expectations of consumers.
In recent years, with the gradual recovery of China's consumer market and the continuous release of residents' consumption demand, coupled with the strong support of national macro policies, a favorable development environment has been provided for the household textiles industry. Between 2020 and 2024, the Chinese household textiles market as a whole maintained a moderate growth trend. Although the market fluctuated in 2020 and 2022 due to short-term factors such as the impact of the pandemic and supply chain disruptions, the market has significantly recovered since 2023 with the gradual control of the pandemic and the successive implementation of national consumption stimulus policies. Growth momentum was restored in 2024.
It is expected that the Chinese home textile market will continue to maintain stable growth in the coming years. By 2029, the market size is expected to reach 293.57 billion yuan, with a compound annual growth rate of 3.0% between 2024 and 2029. This growth trend is driven by multiple factors, including an increase in offline economic activities, the concentrated release of rigid consumer demands such as weddings and childcare, as well as consumers' continuous pursuit of high-quality home life and increased attention to healthy sleep. In addition, national policies and measures encouraging consumption upgrading have also injected new vitality into the market. For example, the 'trade-in' policy introduced by the state has indirectly driven the home textile industry by activating the vitality of the home consumption market. For instance, in 2024, the policy's key support for categories such as household appliances and furniture has led to renewed demand, which has simultaneously generated consumers' willingness to update bedding, curtains, and other complementary home textile products. Coupled with the release of quality and healthy demands under the trend of consumption upgrading, this has further solidified the foundation for the steady growth of the home textile market.
Bedding Textiles Market
The bedding textile market is an important segment within the home textiles market, with a wide range of products covering various items such as mattress fillings, sets, pillowcases, sheets, and pillow towels. For instance, mattress fillings are the core category of bedding products, typically made from materials such as down, silk, cotton, wool, and polyester fibers. Consumers can choose different materials and thicknesses of fillings according to seasonal preferences and personal needs to meet their daily sleep requirements. Next is the set, which includes sheets, bedspreads, and pillowcases, serving as the exterior decoration and protective items for mattress fillings, pillowcases, and mattresses. Since they are in direct contact with the human skin, consumers consider not only aesthetics but also the safety, comfort, and breathability of the fabric when choosing sets. Additionally, pillowcases are another important product category in the bedding market. Different filling materials and shape designs can meet consumers' needs for sleep posture and cervical spine protection, providing them with a more comfortable and attentive sleep experience.
From 2020 to 2024, the market size of bedding products showed a relatively small growth trend, mainly affected by factors such as slow recovery of the macroeconomic environment after the pandemic, weak real estate market, and a decline in marriage registrations. During this period, the sales area of commercial residential buildings in China decreased from 1.57 billion square meters in 2020 to 840 million square meters in 2024. In addition, the number of marriage registrations in China also decreased from 8.14 million couples in 2020 to 6.106 million couples in 2024, with a compound annual growth rate of -6.9% during that period.
With the development of social economy and the improvement of people's living standards, consumers' attention to sleep quality and lifestyle has gradually increased, which will continue to drive the growth of the bedding textile market. Looking ahead, as consumers' pursuit of safety, quality, and comfort continues to rise, the bedding textile market will continue to maintain a stable growth trend. Especially after the COVID-19 pandemic, people's emphasis on home environment and personal health has further increased, which has also brought certain growth opportunities to the bedding textile market. In addition, with consumers' increasing demand for personalized and customized products, new styles and materials of bedding textiles continue to emerge on the market, enriching consumers' choices and injecting new vitality into the market. Overall, the Chinese bedding textile market still has great development potential and is expected to maintain steady growth in the next few years. It is estimated that by 2029, the market scale will reach 177.69 billion yuan, with an annual compound growth rate of about 2.6% between 2024 and 2029.
Core market
The quilt core is an important component of the bedding textile market, and the choice of filling material directly affects the comfort and quality of sleep. Depending on the filling material, quilt cores can be roughly divided into five categories: fiber quilts, down quilts, silk quilts, cotton quilts, and wool quilts.
Fiberfill is one of the most common types of fillings, typically made from synthetic fibers such as polyester and soybean fibers. This type of filling has strong thermal insulation and breathability, and is relatively affordable, making it suitable for the daily needs of a wide range of consumers.
Down quilts are filled with natural duck or goose down, offering excellent warmth and lightness. They can effectively keep warm and ensure a comfortable sleeping environment, especially in the cold winter, making them popular among consumers. However, the production process of down quilts is complex, so their price is relatively high.
Silk blankets are usually filled with natural mulberry or tussah silk, which possess excellent softness and skin-friendly properties. Silk blankets attract many consumers who value quality and natural purity due to their high quality and natural, pure characteristics.
Cotton has been used as one of the natural fiber materials for warmth that people have used daily since ancient times. Due to its moisture-absorbing and breathable properties, as well as its soft and skin-friendly nature, it is very conducive to keeping the human body warm and maintaining a dry sleep environment. It is also one of the most well-known types of bedding core currently.
Driving factors for the development of the core market
●Income growth and upgraded consumption levels
With the continuous growth of China's national economy and the continuous improvement of residents' income levels, Chinese consumers' consumption concepts have gradually changed. They have begun to focus on the quality and comfort of life. Consumers' attention to living and sleeping environments is constantly rising, prompting them to pay more attention to quality, comfort, and health functions in their bedding consumption. Against the backdrop of a fast-paced and stressful life, improving sleep quality has become a core demand, which has further promoted the penetration rate of high-end and functional quilt products. Especially among the new generation of middle-class families, the willingness to pay a premium for a better sleep experience has significantly increased, becoming a key driving force for market growth.
●Product innovation and technological progress
Technological innovation has injected continuous evolutionary momentum into the core products. The application of new materials and technologies has endowed core products with more functions, such as antibacterial, anti-mite, moisture-proof, sleep aid, and mobility-enhancing features. These functions meet consumers' demand for personalized products. New materials and advanced processes are constantly innovating, not only improving the comfort and functionality of products but also better satisfying consumers' composite needs for personalization, scenario-based, and functional products.
● Digital channel transformation and e-commerce-driven growth
With the in-depth development of the digital economy, the e-commerce ecosystem continues to evolve, accelerating the transformation of marketing channels for household consumer goods. By 2025, live streaming e-commerce and content e-commerce have moved from the traffic dividend phase to a refined operation stage. They not only further expand coverage in the lower-tier markets but also continuously drive the upgrade of high-quality consumption in high-tier cities. Platform content, such as scenario-based recommendations, video shopping guides, and instant interactions, has significantly enhanced consumers' decision-making efficiency and purchase conversion rates.
Meanwhile, the deep integration of social media platforms with e-commerce platforms has promoted the popularization of the 'content + transaction' model, opening up new paths for brand building and consumer communication. Representative platforms such as Douyin, Kuaishou, and Rednote are evolving from single traffic distribution tools into comprehensive e-commerce infrastructure, effectively carrying out personalized product recommendations, brand narratives, and private domain accumulation. Digital channels not only improve the efficiency of consumer reach but also provide enterprises with more precise user insights.
● Cultural inertia and rigid scenario requirements
In traditional Chinese culture, 'adding quilts to weddings' and 'moving into new homes with new bedding' continue as important customs and daily rituals to this day. As one of the core categories of home textiles, quilts have a clear rigid demand attribute at these milestones. Whether it's a newlywed couple or moving into a new residence, quilts, as a symbol of 'pairing up' and 'warm reunion', are considered essential items to add. This deep cultural recognition, combined with real-life scenario needs, provides a stable consumer base for the quilt market. In recent years, with the advancement of urbanization and increased population migration, the frequency of new home renovations has risen, further stimulating the market space for bed replacement and upgrading.
Future development trend of the core module market
● Macroeconomic trend: The growth rate of disposable income is slowing down, and rational consumption has become mainstream
In recent years, although the disposable income of resident households has maintained a steady growth, increasing from 32,000 yuan in 2020 to 41,000 yuan in 2024, with an annual compound growth rate of 6.7% during that period, its acceleration has significantly slowed down. Looking ahead, it is expected that the annual compound growth rate will remain at around 4.7% until 2029. This phenomenon reflects that the economic recovery pace after the pandemic has fallen short of expectations, compounded by the complex and changing international environment, consumer expectations becoming more conservative, and consumption shifting towards 'rational' behavior. In durable goods such as semiconductors, consumers pay more attention to brand reliability, material safety, and functional practicality, pursuing a 'higher cost-performance' consumption experience. Rational and cautious behavior is replacing impulsive consumption as the new normal.
Information transparency is also an important factor in facilitating rational consumption. The popularization of e-commerce platforms and social media enables consumers to quickly obtain multi-dimensional information about product performance, price, user reviews, etc., thus making more comprehensive purchasing decisions. Under this trend, product quality will become a decisive factor for brands to break through boundaries and expand the market.
● Industry trend: Market competition intensifies, and brand concentration steadily increases
The current core market has entered an era of stock competition, with low industry barriers and numerous brands, especially in the low-end niche market. A large number of small and medium-sized enterprises have seized the market through price wars, leading to uneven product quality and damaged consumer trust. The industry as a whole faces pressure to improve quality and upgrade. At the same time, as the 'traffic dividend' of e-commerce platforms gradually subsides and operating costs continue to rise, only enterprises with R&D capabilities, brand strength, and supply chain integration can achieve long-term growth. Brand concentration has continued to increase in recent years, with leading enterprises becoming increasingly dominant in channel integration, brand awareness, and quality control, gradually forming a competitive pattern where the strong become stronger.
In addition, e-commerce has entered a stage of quality growth, marketing strategies are maturing, and low-price promotions are no longer the only path. Enterprises urgently need to enhance their comprehensive operational capabilities, build differentiated product strength, and build user loyalty in order to break through in the red ocean market.
● Brand Trend: Building Trust Assets and Creating a Long-Term Moat
In the face of homogeneous competition and high customer acquisition costs, brand power is gradually becoming the most valuable scarce resource. High-quality brands not only represent product quality assurance but also carry consumers' trust and emotional value, becoming an important reference for their purchasing decisions.
The core task of future chip companies is not just 'selling products', but 'building brand assets', which requires continuous content output (such as functional education, sleep knowledge), emotional communication (such as family narratives), and community operations (such as private domains) to jointly construct a brand trust loop. Leading companies are accelerating the advancement of a competitive strategy that integrates 'product, brand, service', aiming to create long-term user stickiness.
PART.02
Microscopic perspective: Consumer demand analysis
The impact of bedding on the sleep quality of Chinese residents in 2025
In the evaluation of the impact of different bedding on residents' sleep quality, 87.5% of residents believe that pillows have a significant impact, indicating that the comfort and support of pillows are directly related to residents' sleep quality. An unsuitable pillow can lead to neck pain and discomfort, thereby affecting the entire night's sleep quality. This is also one of the reasons why there are an endless number of ergonomic-designed headrests on the market. 82.0% of residents believe that mattresses have a significant impact, as the hardness, support, and comfort of the mattress have an important effect on the health of the back and spine. A high-quality mattress can provide uniform support, reduce the probability of body posture misalignment, and avoid back pain and other physical conditions caused by mattress discomfort. 80.0% of residents believe that bedding cores have a significant impact because the warmth, breathability, and comfort of the bedding core directly affect residents' perceived body temperature and comfort during sleep. High-quality bedding plays a key role in improving people's sleep quality. However, 20% of respondents still ignore the impact of the comfortable temperature and humidity brought by the bedding core on sleep. In fact, in creating the sleep microenvironment, the bedding core has the highest correlation with the temperature and humidity of the bedding. A warm, comfortable, and breathable bedding core can play an irreplaceable role in maintaining the body's microenvironment temperature and humidity. The warmth performance of the quilt is related to factors such as the composition, thickness, loftiness, and air content of the filling. Therefore, consumers should choose as soft, insulating, and breathable quilts as possible to avoid adding extra burden to their bodies.
Additionally, in color psychology, colors have weight. The lighter the weight, the less pressure the brain perceives, making blood flow more smooth during sleep and reducing skin irritation. At the same time, different colors can also affect a person's mood. For example, brighter colors like yellow and red can make people excited, while cool tones such as light blue and light green can give a sense of tranquility and peace, helping people enter sleep faster. Therefore, light-colored quilts such as light blue and light green can better create a calm, harmonious, and low-stimulation bedroom environment, which is conducive to helping people quickly find sleep and fall asleep more quickly.
Chinese consumers' evaluation of the usage experience of different material cores
Consumers have different evaluations of the usage experience of different materials for the quilt core. It can be seen that the most prominent feature of cotton quilts and wool quilts is their good warmth retention, while silk, down, and artificial fiber quilts are considered to be light, thin, and not heavy. From the perspective of quilt core companies, on one hand, they can focus on highlighting these excellent characteristics in marketing, combining with consumers' real feedback to enhance the credibility and attractiveness of products. They can also focus on popularizing quilt cores that are more recommended for specific climate usage scenarios. On the other hand, quilt core companies can provide professional purchase advice, recommending suitable quilt core products based on the consumer's location climate, personal sleep habits, etc. At the same time, quilt core companies can consider quilt core combination sets, combining the advantages of different quilt cores. For example, down quilts are light and thin, and they can be sold in conjunction with thin cotton or wool quilts to create a solid sleep experience. Silk or cotton quilts combined with other quilt cores, with a layer of skin-friendly silk or cotton quilt on top and other quilt cores on top, can greatly meet consumers' diverse needs in different usage scenarios.
Currently, the core industry is at a critical stage of transitioning from 'basic needs' to 'quality orientation'. If enterprises can keenly grasp the new demands of consumers for comfort, health, and functionality, and introduce high-quality products that meet the needs of different age groups and usage scenarios, they are more likely to stand out in the highly competitive market.
Looking ahead, as people's attention to sleep quality continues to rise, the core sleep market will continue to expand and evolve. In the process of meeting personalized and diverse needs, the industry will also continuously explore higher-quality and more technological solutions, aiming to create healthier and better sleep experiences for users of all ages.
The '2025 China Semiconductor Chips White Paper' provides a comprehensive market analysis and in-depth consumer insights for the development of the semiconductor chip industry, and is of great reference value for promoting industry innovation and meeting consumer needs.
