Overseas university course tutoring in China refers to services provided to Chinese international students studying at overseas higher education institutions in China, offering academic support and course guidance. The aim of the service is to help students overcome learning problems arising from language barriers, differences in learning content and methods, and academic requirements, thereby assisting them in adapting to the overseas university education environment and improving their academic performance.
Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') has released the 'White Paper on the Overseas University Course Tutoring Industry in China' through in-depth industry analysis and extensive market research. Based on Frost & Sullivan's professional research and comprehensive analysis, the report details the current status of the overseas university course tutoring industry in China, consumer demand preferences, and provides accurate business insights. Through this white paper, Frost & Sullivan hopes to help industry participants seize important business opportunities in the overseas university course tutoring industry in China and provide consumers with more accurate and high-quality course tutoring services.
PART.01
Current Development Status of the Overseas University Course Tutoring Industry in China
Service Model Evolution: The service model for overseas university course tutoring in China has evolved from early offline teaching mainly localized and small-class-based to large-scale online operations during the period of rapid growth, relying on changes in internet and international student learning models and habits, to a period of stable development focusing on personalized and customized needs. Driven by technological progress, the expansion of the international student population, and diversified student needs, the service model has continuously evolved, and the content of services has been further innovated, moving from highly contact-based services limited by geography to a new stage of high-efficiency and differentiated competition.
Source: Frost & Sullivan analysis
Expansion of Service Content: In the early stages, the content of overseas university course tutoring services in China centered on in-class tutoring, mainly helping students understand classroom knowledge, complete assignments, and prepare for exams, focusing on bridging language and academic foundations; in the mid-term, with the growth of international student numbers and increased subject difficulty, the service chain extended to pre-class preparation and post-class review, forming a full-process learning management model to enhance the continuity and stability of academic performance; in the stable development period, this was further expanded to includeAcademic Risk Response, including academic appeals, deferred applications, and defense tutoring, helping students cope with high-risk situations such as failing grades and warnings, and building a comprehensive guarantee system that integrates academic improvement, compliance guidance, and psychological support.
Source: Frost & Sullivan analysis
PART.02
Market Size of the Overseas University Course Tutoring Industry in China
From 2020 to 2024, the market size of the overseas university course tutoring industry in China increased from 470 million yuan to 700 million yuan, with a compound annual growth rate of 10.5%; it is expected to grow to 1.3 billion yuan by 2029, with a compound annual growth rate of 14.1% from 2025 to 2029. In 2020, affected by the pandemic, a large number of Chinese international students switched from offline learning to online learning, which affected their learning outcomes to some extent, increasing market demand for overseas university course tutoring and driving rapid growth in the industry market size. After the return to normal of international education, overseas universities reopened offline teaching, and the growth rate of the industry market size slowed down. Although there are still geopolitical and other turbulent factors in the international student market, the number of Chinese international students will continue to grow in the future. At the same time, with the expansion of service content, the penetration rate of the overseas university course tutoring market will gradually increase, and it is expected that the market demand for overseas university course tutoring services will continue to grow, with the market size continuing to expand.
Source: Frost & Sullivan analysis
PART.03
Consumer Demand Preferences of the Overseas University Course Tutoring Industry in China
Completing their studies successfully through tutoring is the core demand of all consumers seeking overseas university course tutoring. In terms of gender, female consumers have a stronger demand for academic assurance and tend to rely on tutoring to ensure the smooth completion of their studies, while they have higher requirements for emotional support and companionship during the tutoring process; men tend to further expand their knowledge outside of the curriculum based on completing their studies.
Source: Frost & Sullivan analysis
Excellent teacher resources are the most valued decision-making factor for all consumers choosing overseas university course tutoring services. Female consumers tend to be result-oriented and risk-controlled when selecting tutors from tutoring institutions, while male consumers tend to be experience-optimized and personalized in their choices.
Source: Frost & Sullivan analysis
Regionally, international students from Europe value teacher qualifications and experience the most when choosing tutoring institutions, while international students from North America care most about the customization of courses. International students from Asia and Oceania, while caring about teacher qualifications and experience, also pay attention to the guarantee of teaching outcomes.
Source: Frost & Sullivan analysis
PART.04
Competitive Landscape of the Overseas University Course Tutoring Industry in China
The overall user satisfaction, teaching quality, faculty strength, and service effectiveness of overseas university course tutoring institutions are important indicators reflecting their market competitiveness. High teaching quality reflects the excellent tutor resources and tutoring level of the tutoring institution; strong faculty strength provides the tutoring institution with a wider range of subject coverage and customer loyalty; good service effectiveness, such as high success rates in appeals services and significant score improvements for students, become important factors for tutoring institutions to expand their market influence and win market reputation.
The overseas university course tutoring industry in China has a relatively short development history and is still in the early stages of industry development, with fewer market participants. Most are private tutoring institutions, and there are fewer professional tutoring institutions with mature teams.Luomi EducationAs a professional tutoring institution, Luomi Education has a mature tutor recruitment and training process and is equipped with a professional service team, providing more professional and meticulous services compared to private tutoring institutions. Through user ratings, it can be seen that Luomi Education currently has a high overall rating, high teaching quality, strong faculty strength, and excellent service effectiveness among overseas university course tutoring institutions in China, and has a greater market competitive advantage compared to other institutions.
Source: Frost & Sullivan analysis
