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Frost & Sullivan was invited to attend the Home Furnishings Business Conference of GU FamilyWinFreshQinshuang Technology and the Asian Games New Product Mattress Launch Event, along with the release of 'Healthy Living in the Post-Pandemic Era: A Tech-Savvy Sleep White Paper'
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On March 19th, the Gujia Home WinFresh Refresh Technology and New Asian Games Mattress Release Conference was successfully held in Ningbo. At the conference, focusing on the current national sleep situation in the post-pandemic era, the 'Healthy Living in the Post-Pandemic Era: Tech-Savvy Sleep White Paper' (hereinafter referred to as the 'Report') was released and interpreted.
The 2023 'Healthy Living in the Post-Pandemic Era: A Tech-Savvy White Paper' (hereinafter referred to as the 'Report') was authored by Frost & Sullivan (Frost &The report, jointly released by Frost & Sullivan (referred to as 'Frost & Sullivan'), Gujia Mattresses, the Chinese Sleep Research Society, JD Health, and BrainCo, a leading professional institution in brain technology, focuses on the four major chapters of the Deep Sleep IASA: National Sleep Insights, National Behavior Analysis, Sleep Solutions, and Social Advocacy Calls. The aim is to provide beneficial information data on sleep for the Chinese population through a scientific, rational, and professional analytical perspective and sleep solutions.
Zhou Mingzi, Consulting Director of Frost & Sullivan Greater China, was invited to attend the event. At the press conference, she provided an in-depth interpretation of the report, moderated and participated"Technology is in deep sleep." Leading the New Ecosystem of the Sleep Industry"Themed Forum." Wang Yong, Deputy General Manager of the Mattress Product Business Unit at Home Furnishings Group, Zou Chuan, Assistant General Manager of the Jiangsu-Zhejiang Marketing Business Unit at Home Furnishings Group, Yuan Xiangshan, Deputy Secretary-General of the Chinese Sleep Research Society,Liu Haoran, Director of Strategic Development at BrainCo and an industry expert, along with Professor Lu Yehu from Soochow University, discussed the value of deep tech sleep with each other.
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Frost & Sullivan Greater China Consulting Director Zhou Mingzi
Zhou Mingzi pointed out that in the post-pandemic era, people at home and abroad are paying increasing attention to sleep issues, and everyone is the primary responsible person for their own health.
According to a Frost & Sullivan user survey, the average sleep time of Chinese residents is onlyFor 6.8 hours, nearly one-fifth of respondents reported an average sleep duration of less than 6 hours, with about 44% of the population experiencing average or insufficient sleep. Among them, those aged 18-24 years old have the longest sleep duration, while service industry workers have the shortest average sleep duration. In terms of sleep quality, superEighty percent of Chinese people suffer from sleep problems, with light sleep being the primary issue for most respondents.
The sleep cycle of humans consists of the wakefulness period, light sleep period, moderate to deep sleep period, deep sleep period, and rapid eye movement sleep period. To improve sleep quality, it ultimately depends on the duration of deep sleep. According toBrainCo's popular science on brain technology explains that cerebrospinal fluid inside the brain can clear neurotoxic substances produced by brain metabolism during sleep. For example, beta-amyloid, which causes Alzheimer's disease, can effectively prevent brain cell damage and make people more energetic when they wake up the next day.
According to JD Health's relevant data, the number of consultation orders related to sleep on JD Health has exceeded7 million, a 40% year-on-year increase. Insufficient sleep has become a contemporary "epidemic," with terms such as "sleep," "insomnia," and "sleep improvement" on social media platforms The topic has received widespread attention and discussion, which can be seen as"Sleep" has long become a topic of concern for the nation.
Source: Analysis by Frost & Sullivan
In response to the current sleep situation of the nation, most citizens have embarked on a sleep-saving campaign. Help improve sleep through four major dimensions: a healthy lifestyle, good sleep habits, a comfortable sleeping environment, and effective sleep aids.
Among them, according to consumer research data, consumer-oriented sleep solutions are the mainstream means of self-help with sleep, accounting for52.1%. Young and middle-aged consumers are more willing to pay for sleep,The amount range of 1,000 - 4,999 yuan is the most willing to be paid by consumers. It shows that people are not only willing to spend money for good sleep but also quite willing to spend a lot on it. The increase in price ranges is due, on one hand, to consumers' strong desire to improve their sleep, and on the other hand, it also reflects that consumers have higher expectations for sleep aids. They are more rational in terms of sleep aid concepts, product design, and scientific principles of sleep assistance, paying more attention to the functionality and safety of healthy sleep products.
According to the purchase category statistics, sleep products with strong technological attributes are more popular among consumers, accounting for approximately83.4% of respondents chose home technology products as their main choice for improving sleep.
Zhou Mingzi then briefly analyzed the current situation of technology sleep solutions. Among many sleep improvement products, sleep aid pillows and mattresses, sleep aid aromas, sleep monitoringBoth apps and sleep aids are more widely accepted by consumers.
Technology products are closely related to consumers' sleep environment and experience, with mattresses being the preferred product category. For mattress-based sleep aid products, consumers value the comfort, breathability, and spine-supporting and waist-strengthening functions of the mattress; among experience-based technology products, sleep aid aromas are particularly favored. Sleep aid aromas are favored by consumers for their ability to help with rapid sleep onset, maintain sleep continuity, and improve sleep quality due to their fragrance.The APP uses digital means to collect human sleep data and visualize it, which has gained the favor of consumers.
Data shows that among those who have purchased a fitness bracelet,Seventy-five percent of the population believes that wearing a fitness tracker is effective for sleep; among those who have purchased or used sleep monitoring apps, 61.5% believe that the apps are effective for sleep monitoring.
Source: Analysis by Frost & Sullivan
It is worth mentioning that the intelligent sleep aid and stress relief solution has also become a new trend. its The principle is from the hardware side, with smart headsets that integrateEEG brainwave detection and PPG optical heart rate monitoring are integrated, enabling synchronous collection of triple physiological dimensions: brainwaves, heart rate, and blood oxygen. Biofeedback meditation is used to achieve brain wave frequency reduction—beta > alpha > theta (sleeping) > delta (deep sleep), thereby assisting in falling asleep and improving sleep quality. The software quantifies the brain state through artificial intelligence algorithms and decomposes it into mindfulness. Multi-dimensional indicators such as index, peacefulness, and awareness, combined with sleep guidance and high-quality meditation music, help to reduce stress and aid in falling asleep.
Zhou Mingzi said that in recent years, consumers have paid more attention to sleep quality, and everyone hopes to be their own"Health Champion." Health cannot be achieved without everyone's effort. In life, reasonable sleep and exercise habits not only strengthen one's own health but also make life and career better.
At the end of the white paper, Frost & Sullivan, together with many industry authorities, calls for advocacy: For businesses, good sleep is never just about one person; it is the result of collective efforts by home furnishing companies, technology firms, sleep institutions, and more. Whether it is home furnishing companies or health sleep technology companies, as industry leaders, everyone is committed to exploring deep sleep technologies and developing product performance. They aim to improve the lives of the nation with better technological products and empower national deep sleep health with better technological concepts. The combined efforts of these high-quality companies will jointly push the nation's health to a new level.
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