Amid the advancement of automotive intelligence, the per-vehicle value of passenger car seats has kept rising along with functional upgrades. With the “third space” concept implemented in smart cockpits, seats have evolved beyond basic support and safety attributes to serve as core components for comfort experience and intelligent interaction, thus redefining their value boundaries.
Driven by the rising penetration of smart cockpits, the rapid development of new energy vehicles and upgraded consumer demands, seat functions are rapidly advancing into heating, ventilation, lumbar support and massage, showing diversified, scenario-based and integrated features, while the industry is moving toward high-quality and branded development.
The global and Chinese automotive seat markets posted steady growth from 2019 to 2024, with China achieving a higher growth rate. The functional module market expanded more notably and is expected to maintain strong growth from 2024 to 2029, led by massage and lumbar support.
