沙利文发布《2026年全球及中国专业视听行业独立研究报告》
Frost & Sullivan Releases the " Global and China Professional Audio-Visual Industry Independent Research Report "
专业视听是指围绕音频、视频、显示、控制及信号传输等技术，面向商业、公共及行业级应用场景提供定制化系统解决方案的产业，其产品及服务需基于客户具体应用需求进行方案设计、设备选型、系统集成与现场部署，具有较强的项目属性、场景适配性及非标准化特征。专业视听系统主要由显示终端、音频设备、控制系统、传输设备、软件平台及配套服务构成，广泛应用于文体场馆、公共广播、智慧会议、指挥管理等场景。近年来，随着人工智能、物联网、云计算等技术的融合渗透，专业视听行业正加速从单一设备供应向系统集成与生态协同转型：一方面，人工智能技术在音视频处理、内容交互及系统运维等环节的应用持续深化，推动专业视听系统向智慧办公、智慧教育、智慧文旅及智慧城市等场景延伸；另一方面，下游客户对产品集成化与生态协同化的需求日益提升，行业竞争逐步从单一产品竞争转向综合服务能力竞争。
Professional audiovisual refers to an industry that provides customized system solutions built around technologies such as audio, video, display, control, and signal transmission, serving commercial, public, and industry-level application scenarios. Its products and services require solution design, equipment selection, system integration, and on-site deployment based on clients' specific application needs. The industry is characterized by strong project-based attributes, scenario adaptability, and non-standardization. Professional audiovisual systems mainly consist of display terminals, audio equipment, control systems, transmission equipment, software platforms, and supporting services. They are widely applied in scenarios such as cultural and sports venues, public broadcasting, smart conferencing, and command and control management. In recent years, with the deepening integration of technologies such as artificial intelligence, the Internet of Things, and cloud computing, the professional audiovisual industry has been accelerating its transformation from single-device supply toward system integration and ecosystem collaboration. On one hand, the application of artificial intelligence in audio and video processing, content interaction, and system operations and maintenance continues to deepen, driving the extension of professional audiovisual systems into scenarios such as smart offices, smart education, smart cultural tourism, and smart cities. On the other hand, downstream clients' demand for product integration and ecosystem collaboration continues to rise, and industry competition is gradually shifting from single-product competition toward competition based on comprehensive service capabilities.
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