Under the guidance of the China Advertising Association, Frost & Sullivan prepared the 'China GEO Marketing Practices and Compliance Development Report (2026)', and enterprise cases are being continuously collected

As the Large Model and AI search become widely available, the way users obtain information is undergoing fundamental changes. In the past, brands mainly competed for rankings and clicks on search results pages; now, brands need to enter the realm of AI-generated answers and become sources of information that are cited, recommended, and trusted. Under this change,GEO(Generative Engine Optimization) is becoming a new track for brand growth. GEO is a professional service mechanism based ongenerative artificial intelligenceinformation processing mechanism. While adhering to laws and regulations, platform rules, and ethical requirements, it combines content governance, technical adaptation, credible source development, and multi-channel collaborative dissemination to structure relevant information, provide credible offerings, and optimize it systematically, thereby enhancing itsgenerative AIengine capabilities in recognizability, understandability, callable nature, replicability, and recommendation adaptability.

Currently, while the GEO field is developing rapidly, it also faces challenges such as increasing information pollution risks, variable service capabilities, inconsistent performance evaluation systems, and non-compliant competition that restricts the space for compliant entities. There is an urgent need for industry standards and self-regulation. To implement the national overall plan for digital economy and artificial intelligence development, the China Advertising Association officially launched the standardization work in the GEO field in March 2026. It has formulated industry self-regulation standards and operational guidelines regarding technical capabilities, technical operation norms, service process criteria, compliance management requirements, and performance evaluation systems. The aim is to curb industry chaos at the source and promote a healthy development pattern where good products dominate bad ones.

Given the above background, Frost & Sullivan, a global growth consulting company, under the guidance of the China Advertising Association, continues to advance the preparation of the "China GEO Marketing Practices and Compliance Development Report (2026)" and the collection of corporate cases. This report follows the standardization system for the GEO field established by the China Advertising Association, aiming to build a systematic understanding framework for the GEO industry in China. It provides authoritative references for enterprises to understand the value logic of GEO, grasp application directions, analyze market competitiveness, learn from industry practices, and align with the standardization process. We sincerely invite GEO service providers, AI search and content intelligent platforms, brand owners, technology service providers, and ecosystem partners to actively participate, jointly sort out industry practice experiences, analyze development trends, reach industry consensus, and together create a compliant, transparent, credible, and sustainable new ecosystem for GEO development to support the construction of Digital China.

Based on industrial research perspective and multi-source case studies, this report aligns with the overall standardization system for the GEO field established by the China Advertising Association. It covers five chapters: "Industry Definition and Development Background, Current Status, Marketing Practices and Credible Communication System, Future Development Analysis, Benchmark Enterprises and Product Cases." The report focuses on the definition boundaries, demand side changes, industrial chain operation mechanisms, implementation paths, credible communication and compliance evaluation systems, providing authoritative references for enterprises to understand the value logic of GEO, grasp application directions, analyze market competitiveness, learn from industry practices, and align with the standardization process.

Core Research Content:

1. Definition and Development Background of the China GEO Industry

Clarify the research boundaries and core characteristics of GEO, outline industry demand background, development history, policy environment, and market potential from 2024 to 2030, and establish a unified analysis framework.

2. Analysis of the Current Status of the China GEO Industry

Break down the full industrial chain and upstream, midstream, and downstream application segments, analyze the service chain, value division of labor, commercialization path, and demand side market validation, including the use of AI tools, changes in user search behavior, and the impact of AI on consumer decision-making processes.

3. Construction of GEO Marketing Practices and Credible Communication System

Focusing on implementation approaches such as brand AI visibility diagnosis, user intent and scenario identification, content asset optimization, credible source development, and multi-channel collaborative dissemination, analyze directions for credible content, credible sources, credible communication, credible evaluation, multi-party collaborative governance, and evaluation system construction.

4. Analysis of the Future Development of the China GEO Industry

Evaluate industry competitive barriers, value upgrading, development trends, and prospects, analyze the commercial and social value of GEO, and provide references for enterprise capacity building and ecosystem layout.

5. Benchmark Enterprises and Product Cases in the China GEO Industry

Select representative enterprises and product cases, analyze service models, product capabilities, technical paths, customer scenarios, and implementation effects, extract key industry best practices, and systematically display the differentiated advantages, compliance practices, and market representativeness of enterprises in the GEO field.

The "China GEO Marketing Practices and Compliance Development Report (2026)" is compiled and released by Frost & Sullivan and completed under the guidance of the China Advertising Association.LeadLeoas a communication support unit. The report will be widely published through Frost & Sullivan China’s official website, the China Advertising Association’s official website, LeadLeo Research Institute, Wind, Tonghua, Oriental Fortune, and other financial terminals and professional channels. Eligible participating enterprises will have the opportunity to receive a certificate for being included in the "Credible Generative Engine Optimization (GEO) Typical" case of the "China GEO Marketing Practices and Compliance Development Report (2026)", which systematically demonstrates their technical capabilities, service capabilities, customer cases, methodology accumulation, and ecological value in the GEO industry, helping outstanding enterprises enhance their industry recognition, professional endorsement, and capital market attention in the new AI search entrance, and jointly promoting a healthy industry development pattern where good products dominate bad ones.

1. Strengthen Industry Position and Brand Influence: Participate in report research and case co-creation, obtain authoritative third-party research endorsement under association official guidance, and enhance enterprises' professional recognition, compliance image, and market trust in the GEO sector.

2. Gain Industry Insights: Conduct joint discussions on brand needs, AI visibility management, credible communication system, technical paths, commercial models, and compliance evaluation directions, providing references for enterprise product iteration, market strategies, and investment communication.

3. Authoritative Case Exposure and Capital Access: Excellent cases have the opportunity to be included in the report’s benchmark cases, industrial ecosystem map, and series of communication content. Through the China Advertising Association’s official website, Frost & Sullivan China’s official website, LeadLeo Research Institute, Wind, Tonghua, Oriental Fortune, and other financial terminals, as well as over a hundred cooperative media, professional brand exposure will be achieved, precisely reaching the capital market and investment institutions.

4. High-End Industrial Ecosystem Connection: Priority access to research interviews and closed-door discussions, and participation in top industry events such as the 2026China International Advertising Festival, to deeply connect with brand owners, technology providers, content service providers, investment institutions, and industry experts, expand business cooperation, resource connection, and strategic partnerships, and jointly build a compliant, transparent, credible, and sustainable new ecosystem for GEO development.

1. Application Registration: Enterprises interested in participation please scan the code to fill out the application form, submit basic enterprise information and participation intentions, and obtain the report research framework and case submission requirements.

2. Participation in Research and Exchanges: During subsequent research and exchange activities, submit excellent case materials related to enterprises and products, participate in interviews, discussions, or supplementary material communications, and jointly contribute industry practice experiences to the report writing.

Targeted Entities for Case Collection: Open to GEO service providers, AI search and content intelligent platforms, brand owners, technology service providers, and ecosystem partners. Relevant GEO industry enterprises are welcome to participate.

Case Collection Period: June 1, 2026 – July 31, 2026 (continuous collection)

Application and Evaluation of Enterprise Products and Cases: August 1, 2026 – August 31, 2026

Report Release Date: Expected to be released during the 2026 China International Advertising Festival in October 2026.

Long-press to recognize the QR code for participation in collection