Frost & Sullivan, in collaboration with Xicha, released the 'White Paper on the Development of China's New Tea Beverage Industry 2020'

The year 2020 is destined to be an extraordinary one, with the impact of the COVID-19 pandemic unprecedented across all industries. It is also the first five-year period since the vigorous start of the new tea beverage market in 2016. Over the past five years, new tea beverage brands have redefined the Chinese ready-to-drink tea market. Based on the shaping of brand culture itself, market development trends, consumer behavior preferences, and digital upgrades under the COVID-19 pandemic, new tea beverage brands have become benchmark entities in the ready-to-drink tea industry. Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') has joined forces with the unicorn enterprise of new tea beverages, Xicha, to jointly release the '2020 China New Tea Beverage Industry Development White Paper' based on research and analysis through one-on-one interviews, secondary desk research, and consumer surveys conducted by Frost & Sullivan. The consumer survey section of the white paper uses online survey methods, with research conclusions based on a web questionnaire survey of 2,285 consumers across 15 major cities nationwide.