On August 28, 2024, the 18th Frost & Sullivan China Growth, Innovation and Leadership Summit & 3rd New Investment Conference (hereinafter referred to as the 'Conference') was held at the Ruijin Sheraton Shanghai.
At the sub-forum, Frost & Sullivan, in collaboration with 'Great Brands' and LeadLeo Research Institute, released the 'Great Brands Competitiveness Development Report' (hereinafter referred to as the 'Report'). The three parties jointly explored new approaches to brand development through scientific and innovative methods, providing brands with the latest market insights and strategic guidance, and helping them achieve steady growth and orderly development in a complex and changing business environment. This collaboration represents an important innovation in brand value management. The Report not only reveals the core components of brand value but also comprehensively analyzes market dynamics and draws on multiple successful brand cases. Through a deep analysis of these elements, the research team has developed a systematic competitiveness assessment system for Chinese brands, enabling them to accurately identify those brands with outstanding performance and providing strong support for their rise globally. The release of this Report marks a milestone in the field of brand management and strategic planning. It not only helps to enhance the international competitiveness of Chinese brands but also provides valuable experience and inspiration for other brands seeking growth.
