With the deep integration of search engines and generative AI, the competitive paradigm of brand value management has shifted from traditional 'traffic ranking' to 'AI recommendation', giving rise to the emerging business model of GEO (Generative Engine Optimization). However, despite the significant value that GEO provides, the proliferation of false information and content homogenization caused by some low-quality strategies are seriously eroding consumers' trust in AI and substantially increasing the marginal cost of enterprise AI value management. In response to this industry pain point, we believe there is an urgent need to achieve a paradigm shift towards G.A.O (Generative Awareness Optimization) based on GEO.
Based on this, Frost & Sullivan (Frost & Sullivan, abbreviated as 'Frost & Sullivan') in collaboration with LeadLeo Research Institute, released the '2025 AI New Era Brand Value Management White Paper' (hereinafter referred to as the 'Report'). The Report systematically explains the strategic framework of G.A.O by combining empirical surveys with Chinese AI users and deeply analyzes the strategic paths required for enterprises to reshape cognitive assets in the AI era.
