On August 4, 2026, the 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Conference were grandly opened at Shangri-La Hotel in Jingan, Shanghai. The celebration dinner for the 65th anniversary of Frost & Sullivan Global and the 20th anniversary of the Frost & Sullivan Summit in China was held on the evening of August 4, and the 2026 Frost & Sullivan Global and China Awards were announced on site.
Based on continuous research and analysis of the borderless mowing robot industry, as well as comprehensive evaluations of related companies in product planning, technology application, commercialization progress, and customer experience, Frost & Sullivan awarded Unlan Continent the “2026 Frost & Sullivan China Borderless Mowing Robot Annual Company Award”. This award was presented on site by Subhranshu Shekhar Das, a member of Frost & Sullivan Global Executive Board and Chief AI Architect, and Wang Chenhui, Partner and President of Frost & Sullivan China, to Mr. Dou Sen, the board secretary of Unlan Continent.

Subhranshu Shekhar Das, Chief AI Architect of Frost & Sullivan Global, and Wang Chenhui, Partner and President of Frost & Sullivan China, presented the award to Unlan Continent
Introduction to the borderless mowing robot market
Borderless mowing robots are intelligent devices that do not require pre-laid physical boundary lines. They rely on positioning technologies such as RTK, lidar, and visual perception to establish virtual working areas, and perform lawn maintenance tasks through functions like path planning, obstacle recognition, automatic recharging, and app management. The related industrial chain includes core algorithms and software, positioning and perception modules, whole machine design and manufacturing, channel sales, and after-sales service. It primarily serves home yards, villa lawns, and professional landscaping scenarios. With increasing demand for automated yard maintenance and continuous evolution of positioning, visual perception, and motion control technologies, industry competition has expanded from a single mowing function to convenience of deployment, adaptability to complex environments, overall machine reliability, and end-to-end user experience.
During this development process, Unlan Continent early advanced the borderless solution to mass production and overseas market sales. The company was established in 2021, and Navimow was first mass-produced and sold in 2022, followed by continued expansion into markets such as Europe and North America. Focusing on positioning navigation, visual perception, motion control, engineering of the whole machine, and overseas channel operations, the company has gradually developed commercialization capabilities that integrate product research and development, mass delivery, and marketing services, becoming one of the representative Chinese enterprises in the global borderless mowing robot market competition.
Unlan Continent is the annual company in the Chinese borderless mowing robot market
Unlan Continent is headquartered in Beijing, focusing on the research, design, manufacturing, and sales of smart mowing robots and related software and hardware technologies. The business is conducted under the core brand Navimow. The company targets home and professional users with lawn maintenance needs, reaching the market through overseas distributors, retail stores, and online e-commerce channels. According to different lawn sizes, terrain conditions, and usage requirements, the company continuously improves its product portfolio for home and professional scenarios.
The company is led by a team with experience in robot research and development, product engineering, and overseas business operations. The organization covers functions such as product, R&D, quality, supply chain, project management, market sales, and after-sales service. Each team works together on product definition, design verification, mass delivery, channel expansion, and user feedback to support continuous product improvement and overseas business growth.
Focus on unmet needs and clarify product development paths
Traditional mowing robots usually require pre-laid physical boundary lines, making initial installation, yard renovation, and subsequent boundary adjustments relatively complicated. To address this issue, Navimow uses a borderless solution, allowing users to achieve Drop&Mow automatic mapping without deployment and set restricted areas and multi-area connection routes through the app. Lawn maintenance plans can be arranged based on yard conditions. The company focuses on reducing initial installation steps, improving adaptability to complex yard environments, and minimizing daily manual intervention, while offering different series for various lawn sizes and usage scenarios.
Integrate positioning and visual technologies to promote product engineering
In terms of product technology, Navimow combines RTK positioning, lidar, and visual perception, and supports virtual boundaries, path planning, and obstacle recognition through EFLS positioning system, VisionFence visual obstacle avoidance, and AI-assisted mapping. For example, the i series products support multi-area management, automatic recharging and resuming mowing, weather adaptation, OTA updates, and app status viewing. The company continues to conduct testing, validation, and software iteration on positioning stability, environmental perception, motion control, and overall machine reliability, transforming relevant technologies into mass producible products.
Collaborate on product, supply chain, and channels to steadily advance commercialization
Since the product started selling in 2022, Navimow has continuously expanded into overseas markets and reached end consumers through distributors, retail, and online channels. The company conducts local operations in key markets such as Europe and North America, supported by domestic R&D, quality, supply chain, and project management teams, forming a coordinated system covering product design verification, mass delivery, channel sales, and after-sales service. As product series, channel points, and market coverage improve, the company continuously enhances its large-scale commercialization capabilities.
Focus on customer experience and improve product and service touchpoints
During purchase and use, the solution that does not require physical boundary lines and antennas helps reduce initial installation steps. The app provides interactive guidance, personalized settings, task scheduling, real-time status viewing, and software updates, facilitating daily management. The company also offers installation, use, and problem-solving support through product manuals, in-app assistance, and after-sales channels. Through different functional product series and online and offline channel strategies, Navimow continuously improves the customer experience from selection, installation, to daily use and service support.
Overall, Unlan Continent has developed a complete capability system around user insight, product vision, technology research and engineering, organizational execution, overseas commercialization, and customer experience. The company was the first to achieve mass production and market entry of borderless mowing robot products, and through continuous product iteration, improved organizational coordination, and expanded channels, it strengthened its commercialization foundation, reflecting the comprehensive dimensions of the Annual Company Award, including requirement matching, vision planning, implementation ability, leadership focus, commercial performance, and customer impact.
Regarding the Frost & Sullivan Global Annual Company Award
The 2026 Frost & Sullivan China Borderless Mowing Robot Annual Company Award recognizes an enterprise’s comprehensive performance in meeting customer needs, vision planning, implementation ability, leadership focus, commercial performance, and customer experience and brand building. Through in-depth interviews, industry analysis, and secondary research, the Frost & Sullivan team nominated competitive enterprises to an independent jury. The independent jury, composed of third-party investment and financing experts, financial experts, bankers, and well-known listed entrepreneurs, evaluated the nominated enterprises, and ultimately decided to award the “2026 Frost & Sullivan China Borderless Mowing Robot Annual Company Award” to Unlan Continent.

