沙利文发布《2026年全球产品创新指数系列研究报告第5期：从“配料”到“主角”，现制茶饮小料品类市场洞察》
Frost & Sullivan Releases the "2026 Global Product Innovation Index Series Research Report (Issue 5): From Supporting Ingredient to Leading Role, Market Insights on Freshly Prepared Tea Drink Toppings"
近年来，全球消费市场正经历结构性变革与消费需求再分层，现制茶饮行业作为即时零售、休闲消费与年轻化饮品创新交汇的重要赛道，正进入由规模扩张转向价值重构的新阶段。随着消费者对新鲜口感、健康配方、情绪体验和社交传播的要求持续提升，现制茶饮已不再只是以茶汤、奶基和水果组合为核心的饮品形态，而是逐步演变为由茶底、乳制品、水果、小料、糖冰、包装与门店体验共同构成的复合型产品系统。在这一变化中，小料的角色正发生显著转变：其不再只是提升饱腹感和丰富口感的附加选项，而是成为塑造产品记忆点、提升客单价、强化品牌差异化和推动新品迭代的重要变量。对品牌而言，现制茶饮小料既是新品命名和营销传播抓手，也是调节产品毛利、丰富价格梯度和延长爆款生命周期的重要工具；对供应商而言，小料从标准化原料供给进一步延伸至配方研发、口感设计、冷冻保鲜、概念包装和联合营销等环节，推动上游企业从单一生产商向综合解决方案商转型。现制茶饮小料市场不再只是茶饮产业链中的边缘环节，正成为观察产品创新、供应链升级和品牌竞争分化的重要窗口。在此背景下，沙利文正式发布《2026年全球产品创新指数系列研究报告第5期：从“配料”到“主角”，现制茶饮小料品类市场洞察》，旨在为行业高质量发展提供权威、专业的决策参考。
In recent years, the global consumer market has been undergoing structural changes and a re-segmentation of consumer demand. As a key sector where on-demand retail, casual consumption, and innovative beverages tailored to younger consumers converge, the freshly prepared tea drinks industry is entering a new phase—shifting from scale expansion to value restructuring. As consumer demands for fresh flavors, healthy formulations, emotional experiences, and social sharing continue to rise, freshly prepared tea drinks are no longer merely drink formats centered on combinations of tea, milk bases, and fruit. Instead, they have gradually evolved into a complex product system comprising tea bases, dairy products, fruit, toppings, sugar and ice, packaging, and the in-store experience. Amid this shift, the role of toppings is undergoing a significant transformation: they are no longer merely optional additions to enhance satiety and enrich flavor, but have become key variables in shaping product memorability, increasing average transaction value, strengthening brand differentiation, and driving new product iterations. For brands, toppings in freshly prepared tea drinks serve not only as a focal point for new product naming and marketing communications but also as a key tool for adjusting product gross margins, diversifying price tiers, and extending the lifecycle of best-selling items. For suppliers, the role of toppings has expanded beyond the supply of standardized ingredients to include formula R&D, flavor design, frozen preservation, concept packaging, and co-marketing—driving upstream companies to transition from single-product manufacturers to comprehensive solution providers. The market for freshly prepared tea drink toppings is no longer merely a peripheral segment of the tea beverage industry chain; it is becoming a key window through which to observe product innovation, supply chain upgrades, and brand competition differentiation. Frost & Sullivan is proud to release 2026 Global Product Innovation Index Series Research Report (Issue 5): From Supporting Ingredient to Leading Role, Market Insights on Freshly Prepared Tea Drink Toppings, providing authoritative and professional decision-making guidance for the industry’s high-quality development.
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沙利文 刘先生
E-mail: gary.liu@frostchina.com
