In recent years, with the help of e-commerce live streaming and the rise of trendy consumption trends, many popular domestic beauty brands have emerged in the cosmetics industry. This year's Double...11Domestic beauty and skincare brands have performed outstandingly, including Betaine (Vanicream), Huaxi Biotechnology Group Co., Ltd., Perla, NATURALTEA, Xiangyi Bencao, etc., all of which have made it onto the Tmall Double Eleven Top 100.11Beauty Pre-sale ListTop 20.
effort Can functional skincare products be an important breakthrough for domestic beauty brands to overtake in the market? Which companies' performance is worth looking forward to? What are the core competitive areas for future functional skincare products? Next, will breakthroughs in synthetic biology become a new direction of competition in the beauty industry? Frost & SullivanFrost & SullivanJiang Tengfei, Frost & Sullivan's Healthcare Industry Consulting Director for Greater China, was interviewed by Bullet Finance to discuss the development trends of domestic beauty and skincare industries.
Bullet wealth view
Q
This year double11Domestic beauty and skincare brands have performed outstandingly, many of which are functional skincare brands. Is functional skincare an important breakthrough for domestic beauty brands to overtake in the market? Which companies' performance is worth looking forward to?
Compared to ordinary skincare products, functional skincare products have a wider range of suitable users. They can meet the daily care needs of healthy skin as well as those with skin problems (such as barrier-damaged skin or sensitive skin).
Under the influence of multiple factors, such as environmental pollution, cosmetic abuse, post-medical aesthetics, and pathological factors, the incidence of sensitive skin has been gradually increasing, which will further drive the growth in consumer demand for functional skincare products. Among them, the future performance of Betaine (dermatological skincare product) and HuaXi Biotechnology is worthy of further anticipation.
Q
What are the core competitive areas for future functional skincare products? Next, will breakthroughs in synthetic biology become a new direction of competition in the future beauty industry?
The core competitiveness of future functional skincare products lies in differentiated efficacy and high safety. Synthetic biology can help beauty and skincare companies achieve breakthroughs in raw materials (such as recombinant collagen with new efficacy components), bringing unique competitive advantages to these companies. In addition, synthetic biology can help enterprises improve synthesis efficiency and enhance activity and safety.
*This interview was published on the official account "Bullet Financial View", with reporter Hu Fangjie, and the original article is titled "The Second Half of the Domestic Cosmetics Competition: HuaXi Biotech and Betaine's 'Ace Weapon' （👈Click the title to read the full report).
