AIGCSeminar on the Future Development of Education
2023year, withChatGPTThe large model technology represented has triggered a 'tsunami' in the global industry, opening up even greater imagination space for the education sector.AIGCThe storm has arrived, and how to make good use of this new production method, supply energy and capabilities to enterprises, alleviate the current employment market difficulties, and cultivate technical and innovative talents has become a topic of in-depth discussion in the education sector.
To seek new development and face the new era, Tencent Cloud and Tencent Education, in collaboration with Multi Whale,9month14On the 14th, Tencent's Shenzhen headquarters held an event themed “AIGCA closed-door salon themed 'Future Education Development' provides a platform for industry experts, scholars, and entrepreneurs to exchange and share insights, focusing on the current development status and future trends of the industry, and discussingAI+The direction of educational development implementation.
Frost & SullivanFrost & SullivanMr. Zhang Jian, Partner and Managing Director of Frost & Sullivan's Greater China Region, was invited to attend the event and delivered a presentation on Delivered a speech on "The Development Trend of Smart Education Industry from the Perspective of Technological Empowerment".
Partner and Managing Director of Frost & Sullivan Greater China Region Zhang Jian
Zhang JiancaiAIGCThe industry development insight was used as an entry point for the presentation. He pointed out that, looking atAIGCThe development of the industry, in recent years, accompaniedAITechnological upgrades and mature algorithm models,AIPainting and Intelligent ChatbotsChatGPTThe successful breaking through the circle,AIGCTechnology has reached a development inflection point. According to the generated content,AIGCApplications can be categorized into text generation, image generation, audio generation, video generation, virtual generation, code generation, multimodal generation, and more. They are gradually expanding their application implementation across industries such as finance, e-commerce, media, film and television, entertainment, and many others, demonstrating content production automation.
Zhang Jian expressed that the continuous upgrading and iteration of deep learning models and network structures have enhancedAIThe learning ability of the algorithm has drivenAIGCWith the development of technology, large models have become the mainstream trend in the industry. Deep learning has made continuous breakthroughs in language, vision, and multimodal directions, providingAIGCThe advancement of technology provides strong support and new possibilities. However, currently, there are high barriers at the underlying algorithm model level, large models have not yet achieved a closed-loop commercial value cycle, and business models are not clear. With the stabilization of models, the open-source model will enableAILarge models have become the foundation of massive applications, networks, and services, thereby drivingAIGCDevelopment of intelligent creativity.
The data shows,2022Year in ChinaAIGCThe industry market scale is only74Yuan, the market has shown a rapid growth trend. WithAITechnological upgrades and iterations, as well as increasingly mature algorithm models,AIGCAccelerate penetration into multiple fields such as text, images, audio and video.AIGCAn application explosion period is about to arrive. expected to be launched2027Year in ChinaAIGCThe industry market scale will achieve leapfrog growth to2,674yuan,2022-2027The annual compound growth rate reaches105%.
From ChinaAIGCIn terms of business model distribution, pay-per-view is the mainstream model, accounting for as high as60%; however, with large models andAIGCThe establishment of the application ecosystem,MaaSThe service will be available at2027The year will gradually become the mainstream model, starting from5%The proportion has increased to47%.
Zhang Jian pointed out that currentlyAIGCTrack participants mainly include leading internet companies,AITech companies, research institutions, vertical market vendors, etc. In the futureBOn the endpoint market, cloud vendors will provide “MaaS + IaaS"Combination punch service, implemented."IaaSBoth revenue and incremental service revenue have increased; provided by vertical industry manufacturersSDKProduct monetization or integrated implementation solutions; targetingCEnd-market, large model vendors+SaaSManufacturers, by building forCThe end product application realizes a business closed loop.
"AIGCTechnology is continuously upgraded and iterated, and leading domestic internet technology manufacturers are allAIGCDeploy related workloads in this area. FutureAIGCIt is expected to achieve complete self-sufficiency in content generation, with continuous diversification of industry applications and product types. At the same time,AIGCIt is the key to enriching metaverse content and expanding its boundaries.AIGCIt will be used as an important productivity tool to drive the development of the metaverse." said Zhang Jian.
Subsequently, Zhang Jianjun analyzed the development trends of the smart education industry.
Smart education is a new educational model developed based on modern information technologies such as computer vision and intelligent human-computer interaction, information communication and digital media, neural networks, etc. Its aim is to provide students, teachers, and educational administrators with a more personalized, flexible, and efficient learning and teaching environment. Zhang Jian stated that, driven by favorable policies and technological empowerment, the smart education industry has developed in a standardized manner and continues to explore new development models.
Looking at industry financing,2022The amount and volume of financing for smart education in the year declined significantly offline, with only13.4100 million yuan, number of financing documents35pieces, a decrease in each period65%and90%Investment in the capital market is cautious, and industry consolidation is accelerating. Driven by the wave of informatization, profound changes are taking place in the education sector. Sub-sectors such as educational informatization, vocational education, and quality education are receiving significant market attention, accounting for approximately2022Annual financing events for smart education74%Among them, education service providers have achieved technology empowerment in the education field. Their financing amount and volume rank first in the segmented track, with the financing amount reaching6.57100 million yuan.
Zhang Jian pointed out that current financing for smart education is still mainly focused on the early stages. Technologies such as artificial intelligence, big data analysis, and virtual reality empower the education sector, effectively improving learning outcomes and user experience, and attracting early-stage investment. At the same time, the proportion of strategic investments has increased, mainly due to leading enterprises in the smart education sector reaching cooperation with internet companies, educational institutions, media companies, etc., through strategic investments, to achieve resource sharing.
According to a study by Frost & Sullivan,OMO（Online Merge OfflineTeaching helps enterprises reduce costs and increase efficiency, expand market coverage and influence through channel penetration, lower marketing costs, provide personalized teaching, and improve teaching outcomes. "OMOUnder the model, the market share of leading enterprises will further increase, and the online education business volume of regional offline training institutions is expected to accelerate growth. 'Zhang Jian said.
Finally, Zhang Jianjian conducted a detailed analysis of the three major sectors: smart campuses, smart classrooms, and adaptive education.
Smart Campus It can make intelligent decisions to optimize campus management and integrate high-quality educational resources. Currently, the main application scenarios are reflected in smart teaching, campus security, and comprehensive management. Data shows that2022In China, the market scale of smart campuses reached997Yuan, a year-on-year increase5.4%are expected2023In [Year], the market scale of smart campuses will exceed1,000Yuan. According to calculations by the LeadLeo Research Institute,2025The market scale of China's smart campus industry is expected to reach1,133yuan,2023 - 2025yearCAGRExpected to be achieved4.4%Among them, the proportion of educational hardware equipment is about70%.
Smart Classroom It is conducive to realizing the sharing of educational resources and personalized learning for students. The modern teaching environment that combines advanced technological means with educational concepts brings about tremendous changes and development potential to the education industry. Currently,45.4%The hardware manufacturers of the Smart Classroom are distributed across classroom interaction devices.39.4%The manufacturers focus on general-purpose equipment,15.2%Production of other related equipment. Typical application scenarios of smart classrooms include dual-teacher classrooms, which combine holographic teaching by renowned teachers with offline tutoring by instructors answering questions, as well as interactive classrooms. These are based on the existing teaching network, incorporating necessary software and hardware modules to5GThe platform is highly processed and supports a large number of intelligent devices and interactive terminals.
Adaptive education It refers to intelligent technologies such as artificial intelligence, big data, and the Internet of Things, which, through data mining+User profiling, adaptive teaching, and dynamic adjustment of teaching and practice content to provide intelligent education with efficient personalized learning strategies can be divided into four scenarios: language learning, student situation analysis, automatic evaluation, and assisted teaching. The business model is divided intoTO BandTO CMode, with diverse product modes, can be broadly categorized into adaptive content and systems/Software and hardware. In terms of market size, the overall development is stable and improving.2022 - 2027The average annual compound growth rates of the market scale at the government and consumer ends for the year were17%and24%The consumer market has taken the lead in landing,2027The overall market is expected to achieve1,800RMB 100 million scale.
Group photo of the event
