Frost & Sullivan
8month28Today, "Gather Strength & Win the Future",2024The 18th Frost & Sullivan China Growth, Innovation and Leadership Summit and the 3rd New Investment Conference (hereinafter referred to as "2024The 'Frost & Sullivan New Investment Conference' grandly opened at the Jing'an Ruiji Hotel in Shanghai. During the opening ceremony's highlight, Dr. Wang Xin, Global Partner and Chairman of Frost & Sullivan Greater China, and Zhang Guohua, President of the Chinese Advertising Association and Global Vice Chairman of the International Advertising Association, signed a strategic agreement on behalf of both parties.
Signing Ceremony Venue
Left: Global Partner and Chairman of Frost & Sullivan Greater China Region Dr. Wang Xin
Right: President of the China Advertising Association and Global Vice President of the International Advertising Association Zhang Guohua
Dr. Wang Xin, Global Partner at Frost & Sullivan and Chairman of the Greater China Region, said at the signing ceremony: "Since its inception, Frost & Sullivan has pioneered the 'FSBVSince the launch of the 'Frost & Sullivan' brand value model, it has been adopted by over1,000The enterprise provides market position confirmation and brand valuation services. The cooperation between Frost & Sullivan and the China Advertising Association reflects the common values and sense of mission of both parties. We believe that through our joint efforts, we can provide more solid support for the growth of Chinese brands and inject new vitality into the innovation and development of the advertising industry. Frost & Sullivan will spare no effort to leverage our professional strengths and work with the China Advertising Association to contribute to the domestic and overseas growth strategies of a large number of Chinese brands.
Mr. Zhang Guohua, President of the China Advertising Association and Global Vice Chairman of the International Advertising Association, emphasized in his speech that since entering China, Frost & Sullivan has provided numerous valuable consulting services to many Chinese enterprises. In the context of high-quality development and the vigorous development of new productive forces, Frost & Sullivan's role in providing data support services for enterprises in developing vision design and positioning is even more significant. Frost & Sullivan is a council member of the China Advertising Association and plays a role in confirming the market position of enterprise products. In terms of brand positioning and advertising for enterprises, Frost & SullivansloganThe refinement provides data support, and the China Advertising Association fully acknowledges this in its advertising legality consulting. Finally, President Zhang suggested that Frost & Sullivan's own positioning is as a global growth or development consulting company, and on this basis, they could add the phrase 'Global High-Quality Development Consulting Company'.
This signing marks a comprehensive and in-depth collaboration between Frost & Sullivan and the China Advertising Association (CAA) in multiple areas, aiming to jointly promote the sustainable and healthy development of industries such as advertising, brand building, and outbound marketing. By leveraging each other's strengths and sharing resources, Frost & Sullivan will provide customers with more comprehensive services and support in the future.
About the China Advertising Association
The China Advertising Association (CAA) was established in1983In [year], the organization, originally under the jurisdiction of the State Administration for Industry and Commerce, has developed into a nationwide industry-based social organization voluntarily formed by advertising clients, operators, publishers, endorsers (brokerage companies), advertising (market) research institutions, advertising equipment and material suppliers, as well as local advertising industry organizations, advertising teaching and research institutions. As the largest advertising industry organization in China in terms of scale and influence, the China Advertising Association comprehensively covers all entities involved in advertising activities, currently having more than three thousand member units. It represents the People's Republic of China in international advertising organizations, and the Chinese branch of the International Advertising Association is located within the China Advertising Association.
The China Advertising Association has more than twenty branches, including the Advertising Client and Brand Working Committee, Internet Advertising Working Committee, Advertising Endorsement Working Committee, Academic and Educational Affairs Working Committee, Legal and Ethics Working Committee, etc., which carry out activities within their professional fields.
The China Advertising Association, in accordance with the provisions of the 'Advertising Law of the People's Republic of China', formulates industry norms, strengthens industry self-discipline, promotes industry development, guides members to engage in advertising activities in accordance with the law, and drives the construction of integrity in the advertising industry; it aims to establish a good social image for the advertising industry and contribute to the transformation and upgrading of China's economy, the dissemination of excellent culture, and social harmony and progress; it undertakes the secretariat work of the Advertising Ethics Committee.
CAG focuses closely on its basic functions of 'providing services, reflecting demands, and regulating behavior', adhering to the concept of 'self-regulation of the industry, safeguarding rights for the industry, and promoting development of the industry'. It achieves this through standard setting, legal consultation, professional training, data services, management of certification trademark use, and hosting the China Advertising Forum./Large-scale industry events such as the China International Advertising Festival, and organization of the Great Wall Awards/The selection of China's advertising industry awards such as the Yellow River Award, which are approved by the State Council, promotes the high-quality development of China's advertising industry.
About Frost & Sullivan
Global growth consulting firm, Frost & SullivanFrost & SullivanFrost & Sullivan, commonly referred to as 'Frost & Sullivan&rdquo), integrates the global63years of consulting experience,26Over the past year, we have dedicated ourselves to serving the booming Chinese market, helping SMEs with a global perspective10,000Our clients accelerate the growth pace of enterprises, helping them achieve growth, innovation, and leading benchmarks within their industries, as well as capital operation goals such as financing and listing.
Frost & Sullivan has deep roots in the global capital markets and corporate consulting services. Through its pioneering 'All-Region Investment Management(Total Investment Management, TIMProvide comprehensive investment and financing services, as well as various other professional consulting services for enterprises, including investment and financingCDDValuation services, technical advisors, financial advisors,ESGFundraising and investment research, bond issuance industry advisory, industry consulting, valuation services, award services, industry white papers, strategic and management consulting, planning consulting, technical insights, etc.
The investment and financing business of Frost & Sullivan Greater China has achieved full industry coverage of the Chinese national economy, including a high level of attention to all economic hotspots such as new economies and new infrastructure. It covers digital infrastructure, consumer electronics, dual-carbon new energy, healthcare and life sciences, catering and new retail, semiconductors and integrated circuits, smart homes, automotive and mobility, health services, food and beverages, information and communication technology, fintech, real estate and property management, mining and smelting, beauty and fashion, big data and artificial intelligence, logistics and supply chain, construction technology and decoration, special new materials, culture and entertainment, enterprise-level services, cross-border e-commerce trade, infrastructure development, environmental protection and energy-saving technology, education and training, etc.
Since the Frost & Sullivan team began providing investment and financing advisory services to corporate leaders and their management teams, it has helped nearly a thousand companies successfully list on the Hong Kong and overseas stock exchanges. It is a leading enterprise in the field of investment and financing strategy consulting in China. Recently10Over the years, Frost & Sullivan has ranked first in market share as a professional industry advisor for Chinese companies listing in Hong Kong and overseas for consecutive years; moreover, in recent years, Frost & Sullivan reports have also been widely cited by industry leaders.AProspectuses of listed companies such as stocks and science and technology innovation board stocks, research reports on primary and secondary markets, and other capital market disclosure documents.
63Since its inception in , Frost & Sullivan has grown from a regional firm to a global leader in the industry, with nearly offices around the world.50An office that leverages a powerful database and expert library, applying rich professional knowledge and consulting tools to help a large number of clients (including globally1000Strong companies, top domestic and international financial institutions, and other leading enterprises have completed tasks including but not limited to due diligence, valuation analysis, third-party evaluation, etc., achieving strategic goals; established a market position confirmation system, and pioneered the “FSBVThe 'Frost & Sullivan' brand value model&rdr; has been adopted by over1,000The enterprise provides market position confirmation and brand valuation services, continuously helping a large number of Chinese brands achieve growth strategies both domestically and internationally.
