On February 26, the signing ceremony for the cooperation between Xinhua News Agency's 'China Brand' and Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch (hereinafter referred to as 'Frost & Sullivan') was held in Beijing. It was announced that Frost & Sullivan has officially become a special service partner of Xinhua News Agency's 'China Brand', and the two parties will carry out in-depth cooperation in brand building, market research, corporate empowerment, and other areas.
On February 26, Xinhua News Agency “China Famous Brands” held a cooperation signing ceremony with Frost & Sullivan, photographed by Wan Zhongqin.
Frost & Sullivan was established in 1961 and is a global leading growth consulting firm with over 60 years of industry experience. Since entering the Chinese market in 1998, Frost & Sullivan has supported more than 10,000 clients with its powerful database, expert network, and professional consulting services. Its service scope covers multiple areas such as industry advisory, capital operation, market research, brand valuation, and more.
In recent years, Frost & Sullivan has achieved remarkable results in brand value assessment and market position research. Its innovative 'FSBVFrost & Sullivan Brand Value Model' has provided brand valuation services to over 1,000 enterprises, helping Chinese brands achieve growth strategies in both domestic and overseas markets.
On February 26, Zhao Zhi (left), Chief Advisor for 'China's Brand Names' at Xinhua News Agency, presented a partnership certificate to Wang Xin, Global Partner and Chairman of Frost & Sullivan Greater China at the signing ceremony. Photo by Wan Zhongqin
It is reported that in addition to brand empowerment, the two parties will also carry out multi-level cooperation around jointly releasing industry research reports and holding brand forums to help enterprises enhance their brand value and international competitiveness.
Su Huizhi, President of Frost & Sullivan and Editor-in-Chief of China Famous Brands magazine, Rong Yan, Vice President of Frost & Sullivan and Deputy Editor-in-Chief of China Famous Brands magazine, Zhao Zhi, Chief Advisor of Xinhua's 'China Famous Brands', Zhou Ting, Director of Creative Planning at Frost & Sullivan and General Manager of China Famous Brands magazine, as well as Wang Xin, Global Partner and Chairman of Greater China at Frost & Sullivan, Wang Chenhui, Managing Partner and President of Greater China at Frost & Sullivan, and Yang Xiaocheng, Partner and Managing Director of Greater China at Frost & Sullivan, attended this event.
Contact number: 021-5407-5836
Contact email: PR@frostchina.com
