The preparatory work for the New Consumer Brands Working Committee of the China Advertising Association has been officially launched

The New Consumer Brands Working Committee of the China Advertising Association aims to help new consumer brands adapt to market demands of the new era by integrating industry resources, deepening exchanges and cooperation. Focusing on the development needs of new consumer brands, the committee plans to carry out the following activities: releasing industry trend reports, hosting themed summits and salons, organizing industry competitions, establishing research centers, and building service platforms. It is committed to building comprehensive service platforms for relevant enterprises in the new consumer industry chain, providing data, technology, talent, concepts, and other aspects of service support, injecting new vitality and momentum into their robust growth and innovative development.

Dr. Wang Xin stated: 'With the advent of the new consumption era, consumers' needs are becoming increasingly diverse and personalized. It is believed that the New Consumption Brands Working Committee of the China Advertising Association will not only provide a comprehensive service platform for new consumption brands to fully display and engage in professional exchanges, but we will also promote the innovative development and sustainable growth of the industry through a series of practical actions. We sincerely invite colleagues from industry, academia, research, investment, and media to actively participate. Please offer your suggestions and collective efforts to jointly promote the healthy and prosperous development of new consumption brands in China!'

The Digital Intelligence Ecosystem Development Conference, themed 'Digital Intelligence Connectivity, Innovation and Growth', focused on multiple areas including AI, going global, gaming esports, and ESG. By bringing together the top wisdom of the industry, it explored how digital intelligence technology can reshape the ecosystem pattern and lead the industry to higher levels of development. At the conference, Du Changcheng, Managing Director of the Capital Planning and Development Center of Yu Garden Co., Ltd., Lin Yanluan, Deputy General Manager of Shenzhen Datouren Industrial Co., Ltd., and Li Wenliang, Founder and CEO of Zhihangyi Consulting Services Group, discussed hot topics such as corporate ESG practices, the path to going global, technological empowerment and innovation breakthroughs, and new trends in digital marketing. The roundtable was moderated by Zhang Yuchen, Corporate Communication Director for Frost & Sullivan Greater China. The guests had an in-depth exchange and discussion on the practical experience of diversified construction of a digital intelligence ecosystem by new consumer brands, and jointly looked ahead to the future trends of industrial and technological integration.