This course is presented by Mr. You Haokun, the Chief Analyst of TMT at Frost & Sullivan LeadLeo Research Institute. Dr. Jin Yaoguang, a member of the Frost & Sullivan & LeadLeo Science and Technology Innovation Expert Committee and a member of the Employment and Entrepreneurship Education Steering Committee for General Higher Education Graduates of the Ministry of Education, as well as Mr. Yang Xiaocheng, Partner and Managing Director of Frost & Sullivan Greater China, serve as expert advisors to guide the course. The event has attracted more than a hundred students from various departments at Peking University to sign up for participation.
On the morning of October 29th, the opening ceremony of the course was successfully held. Liu Deying, Dean of the Innovation and Entrepreneurship College at Peking University, recounted the bond between the Innovation and Entrepreneurship College and Frost & Sullivan in his opening speech. He described how the two sides went from initial acquaintance to later cooperation and then to current in-depth exchanges. After many trials and tribulations, they finally created this course. He mentioned that during this process, based on consensus, both sides made many efforts for innovation and entrepreneurship education. Dean Liu Deying's words were filled with expectations for the students of Peking University and confidence in the future. He mentioned that the cooperation between the Innovation and Entrepreneurship College and Frost & Sullivan meets the career development needs of the students of Peking University, cultivates more innovative talents, and contributes to the development of innovation and entrepreneurship education and the future development of China.
Subsequently, Mr. Yang Xiaocheng, Partner and Managing Director of Frost & Sullivan Greater China, Co-founder and CEO of LeadLeo, briefly introduced the overall situation and development history of Frost & Sullivan, and shared with the students the significance of offering this course and mastering industry research theories and methodologies based on his own experiences. Learning industry research is crucial for students in setting their entrepreneurial targets, career planning, and finding the right direction in life.
Dr. Jin Yaoguang, a member of the Frost & Sullivan & LeadLeo Science and Technology Innovation Expert Committee and a member of the Employment and Entrepreneurship Education Steering Committee for Graduates from Regular Higher Education Institutions under the Ministry of Education, used projects such as Luckin Coffee and LeadLeo of China Agricultural University as examples to vividly illustrate the market value and social value of industry research, as well as its importance for personal ability enhancement, entrepreneurship, and employment.
In the formal course, Mr. You Haokun first introduced the course structure and requirements to the students, and explained the 8D research framework refined from years of project experience at the LeadLeo Research Institute, helping entry-level analysts quickly master research skills. Subsequently, Mr. You Haokun went deeper into analyzing industry definitions and classifications, introducing the 'five-step method' for sorting out the development history of industries to guide students into the field. Then, Mr. You Haokun shared how to analyze the current industry situation and predict industry trends from three dimensions: industrial chain, market size, and competitive landscape. In the final stage of today's course, students learned how to use the 'BrainPower' intelligent research writing platform for report writing and engaged in an in-depth Q&A session based on the course content.
On the morning of November 5th, Mr. You Haokun gave a special presentation titled 'Insight into Industry Macro Trends and Understanding the Context of Economic Development', helping students construct an overall understanding of the Chinese economy. Following last week's course, he further taught the methodology of policy and industry characteristic analysis. Finally, he shared with the students skills in creating research report PPTs and conducting first-hand surveys.
On the afternoon of November 5th, Mr. You Haokun shared two research cases. The first case analyzed how various industries can carry out digital and intelligent exploration in the new era of industrial digitization with simple explanations. The second case dissected the reasons for the formation of regional industrial clusters and the construction ideas of ecological cities under the concept of sustainable development. Finally, Mr. You shared the research findings of the Frost & Sullivan global 360° research team on the main trends driving transformational growth in 2023 (a year of resilience), broadening the students' global perspective and helping them better grasp development opportunities in the future era.
In addition to offline teaching, this course has specially set up an online Q&A session for students and formed six research groups on major topics. Senior analysts from the LeadLeo Research Institute, including Hao Shichao, Zheng Minyi, Liu Guiren, Yuan Xucong, Chen Xialin, and Tan Zhijian, have been invited to further introduce the core research methodologies in consumer entertainment, healthcare, metaverse technology, artificial intelligence, new energy vehicles, and finance sectors to the students. The students have actively participated and benefited greatly.
Online live streaming sharing
The theoretical learning session of this course has been successfully concluded. To consolidate their knowledge, students will use the 8D research framework and course theory to independently write an industry research report on the 'BrainPower' intelligent research and writing platform. Those who complete the report will receive a completion certificate jointly issued by the School of Innovation and Entrepreneurship at Peking University, Frost & Sullivan, and LeadLeo Research Institute.
In addition, the review team will select outstanding students based on their classroom participation and report quality, and issue them with a research report inclusion certificate. Excellent research reports will be included by Frost & Sullivan and LeadLeo and published publicly under the student's name on platforms such as Wind and Orient Fortune.
In the future, Frost & Sullivan and LeadLeo will continue to leverage their strengths in industry research, deeply empower the development of university-based innovation and entrepreneurship initiatives, and vigorously promote the integration of industry and education.
Peking University School of Innovation and Entrepreneurship
The Peking University School of Innovation and Entrepreneurship was officially established on December 13, 2017. It is a national-level innovation and entrepreneurship college construction unit, responsible for coordinating the construction of the National Mass Entrepreneurship and Innovation Demonstration Base at Peking University. The college serves as both a talent cultivation unit and a functional department of the university, responsible for formulating and implementing policies related to innovation and entrepreneurship education and practice at Peking University. It coordinates the planning and construction of the university's innovation and entrepreneurship ecosystem and resources, explores and constructs sustainable development innovation and entrepreneurship curriculum systems and education models, and cultivates leading talents in innovation and entrepreneurship with Peking University characteristics, Chinese sentiment, international perspective, and world-class standards.
