Huawei Cloud joins hands with industry leaders to discuss digital content production technology
On September 24th, at Huawei's All-Connected 2021 special speech on "Producing Digital Content on the Cloud and Creating a New High Ground for the Film and Television Industry," Huawei Cloud Media Services provided an in-depth interpretation of the newly released digital content production line solution, shared excellent practice cases, joined hands with industry leaders to discuss digital content production technology on the cloud, promoted the construction of the digital content production standard system, and advanced the innovative development of the film and television industry.
Guo Ming, Executive Director of Frost & Sullivan Greater China, shared the research findings on digital content production at the conference. He mentioned that digital content is developing towards intelligence, convenience, refinement, diversity, and popularization. Cloud-based digital content will become a key focus for future development, effectively promoting the commercial monetization of digital content. Cloud computing can solve problems related to the quality and efficiency of digital content production. Cloud collaboration platforms can provide one-stop digital asset management services for content producers, as well as searchable and previewing platforms for content users, enabling effective control over the production costs of finished products such as films and videos while realizing the continuous value of content.
Lu Zhenyu, Director of Huawei Cloud Video Cloud, interpreted the newly released digital content production line of Huawei Cloud. The digital content production line is based on Huawei Cloud infrastructure, using cloud rendering to solve computing power issues, cloud desktops to handle collaboration, and media AI to improve productivity and reduce repetitive labor. The digital content production line connects the entire process of digital content production, covering shooting, digital image management, material uploading and acceleration, full-cloud production, cloud distribution, etc. It can be used in multiple scenarios such as virtual shooting, film production, digital human creation, and lightweight live streaming, serving various industries and facilitating small and medium-sized enterprises to quickly and procedurally produce digital content.
The production and consumption of digital content clearly cannot do without a high-quality premium media network that connects producers, consumers, cloud-based digital content creation infrastructure, and platform systems. Gu Jiongjiong, Chief Architect of Huawei Cloud, interpreted the Application Delivery Network (ADN) service for cloud-native applications. ADN is a cloud-native SD-WAN network built on top of the Internet, physical private networks, and distributed infrastructures. Through edge containerized deployment, diverse protocol access, and multi-dimensional global intelligent routing algorithms, it creates a globally covered, elastic, agile, application-driven, and perceptual premium network for digital media content and internet applications. ADN provides full-path network acceleration capabilities to enhance the experience of internet applications and media content, and offers cloud tenants with ultimate agility and reliability in cloud access and interconnection services.
At the meeting, Cao Yiming, Director of Video Industry Development at Huawei, joined hands with Jiang Haiyang, a national first-class director, Xie Ning, Vice President of Baisi Media, Deputy Director of the High-tech Film Professional Committee of the Chinese Society of Film and Television Technology, Co-founder of the China Post-production Industry Alliance, Jiang Chuanrong, Chairman of Mingluo Film and Television Technology Co., Ltd., Guo Ming, Executive Director of Frost & Sullivan Greater China, Lu Zhenyu, Director of Huawei Cloud Video Cloud, and other guests. From the perspectives of business requirements for directors and creative artists, as well as technical requirements for industry practitioners such as content producers and ICT service providers, they engaged in an in-depth discussion on the future development trends of the film and content industries, as well as how to better cultivate digital content production technology and promote the prosperous development of the film industry.
Jiang Haoyang believes that technology will drive the continuous upgrading of the film and television industry, enabling it to rise from the ashes like a phoenix. Jiang Chuanrong stated that he hopes to use technological innovations in film and television production cloud migration to help everyone realize their movie dreams. He also hopes that more enthusiasts, R&D personnel, producers, and creators can jointly build public service platforms to contribute to the creation of Chinese cinema. Xie Ning pointed out that the entire film and television industry chain needs to move towards cloud computing, but cloud migration is just the first step. It is necessary to solve widespread issues such as cloud production efficiency, quality, and collaboration. Only when all industries within the chain work together can digital content production technology make faster progress and the film and television industry achieve greater development.
Based on Huawei's long-term accumulation in audio and video fields as well as artificial intelligence technology, Huawei Cloud provides a variety of cloud services and solutions for the entire media production, distribution, and application process, including digital content production lines, real-time audio and video, live streaming, on-demand, transcoding, cloud conferencing, cloud desktops, etc. These services are suitable for fields and industries such as publicity, radio and television, film and television, e-commerce, social entertainment, exhibitions, etc.
