Frost & Sullivan
On January 14, 2026, Shanghai —— At the beginning of the "15th Five-Year Plan" period, China's exhibition industry is stepping into a deep-water area of transformation from "scale growth" to "high-quality development." Against this backdrop, Global Growth Consulting CompanyFrost & Sullivan(Frost & Sullivan, hereinafter referred to as 'Frost & Sullivan') and a one-stop digital exhibition platformMeeting No. 31Official signatureStrategic Cooperation Agreement of "Industry-Affinity R&D Program"Both parties announced that they will leverage their deep expertise in digital platforms and professional market research to jointly empower 100 exhibition organizers to conduct vertical industry studies and release a hundred white papers. They aim to jointly explore new paths for branding, specialization, and digital intelligence in the exhibition industry.
Signing Ceremony Venue
A trade exhibition is not only a platform for business matchmaking but also an incubator, connector, and indicator of industry development trends. A professional annual industry report is not only a panoramic scan of the current state of the industry but also a forward-looking assessment of future trends.
However, for a long time, many exhibition organizers have been constrained by research resources and professional capabilities, making it difficult to systematically produce authoritative research findings. As a result, the leading value of exhibitions has not been fully realized. Frost & Sullivan agrees with the 31st Conference that elevating the strategic level of exhibitions from 'physical space providers' to 'industrial thought hubs' is an inevitable trend in industry development.
Joint Empowerment
Start “Industry-Research Collaboration Program"
Based on the long-term development considerations for the industry, this collaboration will focus on empowering 'event organizers':
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Resource sinking, precise researchFrost & Sullivan, with its 65 years of global consulting experience and strong research capabilities, will provide professional research support to the exhibition organizers participating in the program.
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Empowered by AI, leading innovationThe 31st Conference will leverage its years of deep cultivation in the exhibition industryAI + Digital Exhibition TechnologyAnd industry insight capabilities, enhancing management and service efficiency as well as participant experience.
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Zero R&D cost, strategic upgradeThrough this initiative, the organizers can jointly release authoritative industry insights with top international consulting firms without incurring additional research costs.
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Multi-dimensional value co-constructionIn addition to the white paper, both parties will explore in-depth collaboration in areas such as vertical industry rankings, selection projects, and brand value management in the AI era, aiming to comprehensively enhance the industry voice and brand credibility of the exhibition organizers.
Vision and Outlook
Professional strength drives industries upwards
The purpose of this collaboration is to help organizers of exhibitions, conferences, festivals, competitions, etc., establish industry discourse power and enhance brand influence through the strong alliance of professional research institutions and digital platforms. It also aims to provide exhibitors, sponsors, and upstream and downstream industries with higher-value information services and brand empowerment.
Signing Ceremony Venue
Frost & Sullivan sincerely invites organizers from various sub-sectors to join this initiative at the 31st ConferenceWe believe that when professional insights are deeply integrated with digital technology, and when every exhibition becomes an outlet for industry ideas, China's exhibition industry will not only be a stage for economic exchange but also an intellectual force leading industrial transformation. Let us join hands, illuminate the path forward for industry exhibitions in all sectors with the light of research, and jointly write a new chapter in the high-quality development of China's exhibition industry.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting firm, integrates 65 years of consulting experience. Over the past 28 years, it has dedicated itself to serving the booming Chinese market with a global perspective. It helps over 10,000 clients accelerate their business growth, achieve benchmark positions in industry growth, innovation, and leadership, and realize capital operation goals such as financing and listing. Frost & Sullivan's investment and financing business in China has achieved full industry coverage of China's national economy, including a high level of attention to all economic hotspots such as the new economy and new infrastructure.
Regarding Meeting 31
The 31 Conference was established in 2011 and is headquartered in Shanghai. It is a leading one-stop digital exhibition platform. By leveraging technologies such as big data and artificial intelligence, the company is committed to solving efficiency, experience, and marketing issues in the process of organizing conferences and exhibitions.China ExhibitionAn important force for industrial upgrading.
