3month18Sponsored by the China Advertising Association and co-hosted by the National Advertising Research Institute and Frost & Sullivan"2026New Era Brand Development Forum"Held at the Shanghai Waldorf Astoria Hotel, co-hosted by Frost & Sullivan and LeadLeo Research Institutefor the first timereleaseorientedglobalofEnterprise-levelsolvescheme—— "Enterprise Trusted Knowledge Network"KNIT（Integrity and Trust Knowledge Network),forAIEnterprise Credible Knowledge Network of TimesofConstructprovideofficialofdefineandconceptInterpretation, system responseAIillusiondownofenterprisebrandMarketingandCognitive ManagementshouldthathowConstructandrespondPossiblyofChallenge
atAIIn the era, large models have become the core entry point for information and decision-making, with customers, investors, and partners becoming increasingly reliant on themAIObtaining enterprise information has brought to light issues related to the industry ecosystem.this year315Exposed at the galaAIThe data feeding industry chain manipulates recommendation results by targeting and feeding false information, seriously disrupting market order..And the data poisoning caused by the influx of marketing content into corpora,AIInsufficient information"Reasonably complete"The algorithmic illusions created, along with the blurred perception of a company's true value, have diluted into three major systemic risks that companies face.
Against this backdrop, Frost & Sullivan in collaboration with LeadLeo Research Institute propose to build"Enterprise Trusted Knowledge Network"help enterprises proactively manage key fact expressions and cognitive structures, and build them from the source so that they can beAIStabilize the understanding and cited knowledge system, and rebuild the enterprise inAIThe cognitive dominance of the era.
From the official definition,"Enterprise Trusted Knowledge Network"yesoriented Enterprise-level cognitive infrastructure solutions for the AI era,With real-world data, authoritative research conclusions, structured graphs, third-party verification results, and traceable information sources as core components,A six-layer structured engineering approach, including AI cognitive baseline diagnosis, real-world validation, authoritative fact anchoring, knowledge structuring engineering, trustworthy content diffusion, continuous monitoring, and cognitive consolidation, weaves the scattered unstructured information of enterprises into a standardized knowledge system that can be stably understood, cited, and reused by AI..itsThe core goal is to help enterprises master In the era of AI, cognitive dominance ensures that one's own company is correctly understood by the market. It enables AI to reliably reference core values and key data of the enterprise based on accurate premises, while avoiding systemic risks such as data poisoning, algorithm hallucinations, and cognitive dilution. It transforms key facts of the enterprise into credible digital assets that can be called upon and accumulated over time.
"Enterprise Trusted Knowledge Network"offirstAdvocateWang Chenhui, Partner-in-Chief and President of Frost & Sullivan China, said,"KNITThe enterprise trusted knowledge network will be a set oriented towardsAIThe core goal of the enterprise-level cognitive infrastructure of the era is to ensure that enterprises maintain a clear, accurate, and stable knowledge architecture and external expression in complex algorithm environments."
atAIGeneration engine optimization for the eraGEOIn practice, dark web speculators use language manipulation and data fudging to create false exposures, ultimately accumulating digital garbage..and based onKNITofGEOAdhering to a long-term approach, based on credible content sources, and through rigorous traceabilityAIThe output is credible, and through real-person, real-machine testing, it achieves true accessibility. Ultimately, it integrates the enterprise's knowledge system into the underlying knowledge graph of large models, establishing long-term brand recognition and industry discourse power.
On the forum,Wang Chenhui, Managing Partner and President of Frost & Sullivan China, together with Lu Lei, Secretary-General of the Shanghai Information Service Industry Association, Guo Chenjian, Vice President of the Shanghai Consulting Industry Association, Xu Zhenting, Secretary-General of the Council of the National Advertising Research Institute and Director of the Brand Lab, and co-founder of LeadLeoCEOYang Xiaocheng witnessed the launch together, marking the official transition of enterprise brand management from"Dissemination competition"Step into"Cognitive Management"New stage.
KNITThe emergence not only enables enterprises to get out of the predicament of passively waiting for algorithm definition but also promotesAIThe two-way regulation of industry and brand building returns brand building to its proper place"true"Essence, and alsoAIThe information sources of large models are more credible. In the future, asKNITWith the popularization of cloud computing, enterprises willAIThe era firmly holds the cognitive dominance, and the entire business ecosystem will achieve healthier and sustainable development based on a real and accurate knowledge system. This is preciselyKNITThe core value is not only to make the company visible to more people but also to ensure that it is correctly understood, maintaining the true value of the brand in the world of algorithms.
