On the afternoon of April 16th, “Building a Trusted Ecosystem Together Create an Intelligent Future TogetherThe 'AI Content Ecosystem and Responsible GEO Governance Seminar' was packed with attendees, filling every seat.
Relevant leaders from Chengdu Media Group attended, along with representatives from the Industry Culture Development Center of the Ministry of Industry and Information TechnologyLeaders from the AI Application Working Group, Luo Yi, President of the China Journalism Technology Workers' Federation, and Zhao Jian, President of the China Economic Media Association, delivered speeches at the seminar.
fromRepresentatives from 8 national-level institutions and industry organizations, 18 authoritative media outlets, 3 top universities and 52 leading enterprises gathered together. Relevant officials from key institutions such as the State Key Laboratory of Xinhua News Agency, the Brand Laboratory of the National Advertising Research Institute, the Artificial Intelligence Research Institute of the China Academy of Information and Communications Technology, as well as top universities like Renmin University of China, Communication University of China, and Central University of Finance and Economics, along with Frost & Sullivan China, Zhihu Research Institute, Tencent Research Institute, and iResearch, engaged in in-depth discussions on cutting-edge topics related to GEO (Generative Pre-trained Transformer for Optimal Inference).
Through the launch of industry initiatives, the establishment of co-construction alliances, and the first fintech sectorThe GEO standard group standard project was initiated, and the seminar established the 'wind vane' for GEO ecological governance, delivering a highly leading response to the construction of a credible AI content ecosystem.
this timeThe AI Content Ecosystem and Responsible GEO Governance Seminar, along with the kick-off meeting for the development of the 'Classification and Accreditation Optimization Standards for Financial Information Sources of Large AI Models', was organized by the China Federation of Journalism and Technology Workers and the China Economic Media Association. It was undertaken by RENEE Daily Economic News, Every Economy Technology, Every Economy AI Think Tank, and the AIGC and Digital Communication Special Committee of the China Federation of Journalism and Technology Workers, with guidance from the AI Application Working Group of the Industrial Culture Development Center of the Ministry of Industry and Information Technology and Chengdu Media Group.
Frost & Sullivanfrost &Wang Chenhui, China's managing partner and president of Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan'), was invited to attend and witness the 'Initiative Launch, Alliance Activation and Group Standard Project Approval' with guests from various sectors.
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ResponsibleGEO ignites industry resonance
Forty institutions jointly issue a high-specification initiative
whenGEO has transformed from a technical path into information poisoning. When mass-produced low-quality content begins to pollute information sources and manipulate AI cognition, GEO is at a crossroads where it is transitioning from barbaric growth to standardized governance.
During the seminar, BNY Economics, in collaboration with nearlyForty co-initiating units launched the 'Responsible GEO Governance Initiative', and continue to solicit participation.
Under the framework of relevant laws, regulations, and regulatory requirements for information security and data privacy in our country, we have gathered the basic consensus of joint initiating units from all sectors. We advocate basing our initiatives on Chinese practices and proposing systematic and implementable responsible measures.The GEO governance framework is aimed at stakeholders such as industry organizations, brand enterprises, media institutions, research institutions, technology companies, and related service providers. It advocates for the optimization of generative engines towards compliance, long-term effectiveness, authenticity, and good practices.
The initiative is clearly put forward,The core of GEO is not about manipulating AI responses, nor about using AI to poison and pollute the internet. Instead, it is about transforming content into knowledge that generative AI can understand and comprehend through compliant and legitimate methods, based on reality and value. The initiative also proposes a systematic and actionable responsible GEO governance framework.
As a leader in financial intelligence media, RMB Daily Economic News is actively implementing the initiative with practical actions. Currently, RMB Daily Economic News is building the firstThe GEO ecological platform is an authoritative economic information index for AI systems. It organizes years of accumulated authoritative financial and economic information into a structured knowledge base, enabling large models to accurately identify and cite it. This helps enterprises enhance their 'visibility' in the AI era and enables high-quality content to truly obtain its due value.
Liu Linpeng, member of the Party Committee and Deputy Editor-in-Chief of Daily Economic News, and Chairman of B&R Technology, emphasized during his interpretation of the initiative that GEO can become a 'civilized method of knowledge dissemination,' provided that it returns to authenticity, transparency, and responsibility. 'We call on governments, enterprises, media, and the public to work together, with authenticity as the foundation color, transparency as the standard, and responsibility as our duty, to jointly protect the digital knowledge ecosystem and make AI truly become a bridge connecting high-quality information with human needs.'
Liu Linpeng, member of the Party Committee and Deputy Editor-in-Chief of Economic Daily, Chairman of E-commerce & Technology of CBN Photo provided by the organizer
The Financial and Economic Information Source Co-construction Alliance has established its first financial and economic field initiativeThe implementation of the GEO Standard Project Initiation and Development Initiative requires the joint efforts of the alliance. As China's most influential, authoritative, and credible financial and economic media, Daily Economic News fully leverages its community energy, gathers high-end think tanks, consolidates consensus from all sectors, and has officially established the 'Joint Construction Alliance for High-Quality Financial and Economic Corpus and Credible Sources' with dozens of units including industry associations, professional media, research institutes, financial institutions, and more.
More than a dozenExperts from the 'Frost & Sullivan' China office, Zhihu Research Institute, Tencent Research Institute, and iResearch, industry leaders from Sunshine Insurance, China Life Insurance, Industrial and Commercial Bank of China, Fudian Bank, YuanYi Information, Guangyuyuan, Aerospace Information, SenseTime Technology, Xingdao News, Thomson Reuters, Beijing Business Daily, and other leading figures from various sectors gathered together to witness this historic moment.
On-site guests witnessed the launch of the initiative, the alliance's establishment, and the project approval of the league standard. Photo provided by the organizer
The implementation of concepts requires standard support. Led by the Industrial Culture Development Center of the Ministry of Industry and Information Technology, jointly promoted by units such as the China Economic Media Association, China Business News, and Sunshine Insurance Group, CBN Technology is based on its profound accumulation in the financial field andThe technical exploration organization for AI applications, under the jurisdiction of the China Journalism Technology Workers' Federation, has officially launched the project development work for the group standard 'Classification and Accreditation Optimization Specifications for Financial Information Sources of Large AI Models'. This has laid the first cornerstone for the standardized development of the GEO industry.
On the day of the event, the kick-off meeting for the development of the standard 'Classification and Optimization of Credibility of Financial Information Sources Using Large AI Models' was held simultaneously. Under the organization of the News Information Standardization Sub-committee of the China Journalism and Technology Workers' Federation, representatives of the applying units made project establishment statements. Invited experts conducted inquiries online and offline and put forward review opinions, leading to the approval of the project establishment for the group standard.
Luo Yi spoke highly of the development of this group standard:"The group standard for the grading and credibility optimization of financial information sources directly targets the pain points of the GEO industry. By establishing a scientific grading system for financial information sources and a standardized credibility mechanism from the source, it has pioneering social value and industry demonstration significance."
Professor at the State Key Laboratory of Media Convergence and Communication, Communication University of China, and member of the China Journalism and Technology Workers FederationTang Yuanqing, Director of the AI and Intelligent Communication Special Committee of AIGC, also stated that the development of this group standard is an important measure for the industry to coordinate and standardize financial information related to artificial intelligence large models. It is also a crucial step in addressing industry pain points and promoting high-quality industrial development.
Professor at the State Key Laboratory of Media Convergence and Communication, Communication University of China, and member of the Chinese News Technology Workers' FederationAIGCCo-chair of the Digital and Intelligent Communication Special Committee, Tang Yuanqing Photo provided by the organizer
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Cross-border Big Names
DiscussThe Changing Landscape of Communication and Brand Infrastructure in the AI Era
The seminar not only yielded fruitful results but also demonstrated industry-leading foresight in its discussions. Wang Chenhui attended a roundtable dialogue chaired by Yue Qi, Chief Product Officer of Evernote Technology, focusing on"New Developments in Communication under the AI Wave and New Brand Infrastructure", which deeply discussed with representatives from various parties the content ecosystem and brand building in the AI era.
Guests are discussing during the roundtable discussion session Photo provided by the organizer
Standing from the perspective of media, Liu Canguo, Honorary Vice President of the China Economic Media Association and Founder of the Media Tea Party, believes that,In the GEO era, institutional media should cherish their reputation even more and produce more trustworthy products. Chen Ni, deputy director of the Brand Lab at the National Advertising Research Institute, pointed out from the perspective of brand building that AI brand asset management should be established. First, a credible corpus should be built, and second, the construction of a knowledge system should be strengthened.
Owned in the Chinese marketWang Chenhui, the managing partner and president of Frost & Sullivan China with 28 years of industry research experience, also spoke bluntly in the conversation that enterprises should divert their energy from rapidly consumed and metabolized traffic, seriously organize their knowledge assets, and solidify their brand foundation. At the same time, he called on major institutions to join hands to promote industry self-discipline in GEO.
"Enterprises need to clearly understand how to effectively combine brand communication with GEO and plan for GEO from a strategic perspective and with a long-term vision." As one of the early service providers in China to explore GEO, Hu Ying, head of the YuanYi Information Business Ecosystem, believes that to avoid poisoning GEO efforts, enterprises should focus on the essence and positive output of the brand rather than merely pursuing ranking traffic.
Sang Tian, head of the Zhihu Marketing Research Institute, believes that inIn the AI era, enterprises should transform into knowledge-based companies within their respective fields, producing content that users need and is friendly to AI. Zhang Hongru, a researcher at Tencent Research Institute, pointed out that after AI becomes an entity with active comprehensive capabilities, content production requires consideration of human-machine collaboration to gain the trust of both machines and audiences.
A corporate representative attending the event said in an interview with a reporter from 'Daily Economic News' that this event is within the industry"Very pioneering," especially in the context of this year's booming GEO concept, NBD's ability to take the lead in discussing GEO governance is a testament to its strong sense of social responsibility.
Registration for the event is booming, with overThe lively discussion atmosphere at the scene involving 100 people confirmed the industry's urgent need for GEO governance, and also highlighted the mainstream media's responsibility and industry-leading role in maintaining the health of the content ecosystem in the intelligent era.
To continue explorationThe AI content ecosystem and responsible GEO governance are areas that E-commerce Times and E-commerce Times Technology have specifically dedicated to by establishing the E-commerce Times AI Think Tank. Yue Qi stated at the roundtable discussion that after this event, the E-commerce Times AI Think Tank will continue to organize a series of seminars focused more on the industry.
The construction of an AI content ecosystem is a long-term battle. This seminar has delineated a clear red line and development path for the GEO industry, which is deeply troubled by 'standard deficiencies' and 'trust crises'. It marks a significant step forward for the domestic GEO ecosystem as it bids farewell to its wild growth and enters a new phase of regulated governance. A digital and intelligent knowledge ecosystem, with authenticity as its base color, transparency as its criterion, and responsibility as its commitment, is accelerating its formation through the joint efforts of all parties.
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Authoritative institutions, top scholars, industry bigwigs
DiscussAI Content Ecosystem
The Internet content ecosystem is transitioning fromAt a critical moment of deep transformation from the 'search era' to the 'generation era', GEO is standing at the crossroads of transitioning from wild growth to regulated governance. The emergence of 'AI poisoning', malicious prompt injection, and other chaos has made it urgent for GEO to return to authenticity and trust.
Luo Yi stated in his speech that GEO, as the core technical link connecting large models with content supply, has evolved from a niche concept into a key element affecting the content ecosystem, dissemination efficiency, and public opinion orientation. Its governance effectiveness has also become an important means to safeguard the AI content ecosystem. However, GEO governance is still in its infancy, with a lack of governance standards, lagging governance methods, and inefficient governance mechanisms, putting the AI content ecosystem under unprecedented trust tests.
Luo Yi, President of the China Press Technology Workers' Federation Photo provided by the organizer
Zhao Jian said that economic information is crucial for market operation"The signal light," its authenticity and authority are directly related to market order and economic security. In GEO practice, economic media must adhere to the bottom line, clarify responsibilities, and strengthen compliance.
Zhao Jian, President of the China Economic Media Association Photo provided by the organizer
Liang Xianrui, editor-in-chief of Economic Daily, stated that the industry's development is facing dual tests of compliance and transparency. These issues are not just technical problems but also content ecosystem and social responsibility issues. Against this backdrop, this seminar came into being.
Liang Xianrui, Editor-in-Chief of Daily Economic News Photo provided by the organizer
During the keynote speech session, Wang Fei, a professor at the School of Journalism at Renmin University of China and director of the Modern Advertising Research Center, proposed that in the AI era, brand competition is shifting from 'being seen' to 'how it is understood.' Brands are first understood by machines and then chosen by users. GEO is not just about making brands appear more frequently in answers; its impact lies in how brands enter the machine's domain. 'The next stage for brands is 'meaning models that can be called by machines,'" Wang Fei said. 'Whoever can be correctly understood can be continuously seen.'
Wang Fei, Professor at the School of Journalism and Director of the Modern Advertising Research Center at Renmin University of China Photo provided by the organizer
Huna Ying, Deputy Director of the Security Governance Department at the Artificial Intelligence Research Institute of the China Academy of Information and Communications Technology, delivered a keynote speech stating that in the GEO era, data pollution is no longer just a simple issue of training data quality but a deeper issue of source governance. In the face of the challenges brought about by GEO abuse, Huna Ying pointed out that at least five parties need to share responsibility, including brand enterprises, service providers, content platforms, generative AI manufacturers, and end-users. Only through collaboration among all parties can a long-term content recognition barrier be built, achieving compound interest growth in brand value and driving the trustworthy development of the entire chain.
Hu Naying, Deputy Director of the Security Governance Department at the Institute of Artificial Intelligence, China Academy of Information and Communications Technology Photo provided by the organizer
Chen Duan, Director of the Digital Economy Integration and Innovative Development Center at Central University of Finance and Economics, introduced that with the deep integration of AIGC technology and financial scenarios, while generating a huge 'efficiency dividend', it has also given rise to unprecedented 'complexity risks'. It is necessary to build a collaborative immune system of 'technology - market - regulation', going beyond traditional 'containment' thinking, establishing a dynamic, adaptive, multi-agent collaborative defense system, and achieving 'technological immunity, regulatory penetration, and ecological co-governance'.
Chen Duan, Director of the Digital Economy Integration and Innovative Development Center at Central University of Finance and Economics Photo provided by the organizer
Li Zhi, the dean of iResearch, believes based on his research report analysis that in the second half of this year, the GEO market will enter a watershed period, with a large number of suppliers being eliminated and the industry entering a process of rapid compliance development. Just as data quality determines the ceiling of model capabilities, content quality also determines the ceiling of GEO. In the AI era, media institutions with professional verticality, authoritative sources, and high content quality will become increasingly important in corporate brand building and content marketing. In the future, GEO models that integrate resources and focus on content will stand out more and more.
Li Zhi, President of iResearch Photo provided by the organizer
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