Official Launch | 2026 Collection of Best Practices for Marketing Applications in China’s AI Environment

With the accelerated implementation of large models, generative AI, andAgents, corporate marketing is moving from the “digital tool application stage” to the “AI-driven systematic transformation stage”. Under the background of deep integration of AI in content production, media placement, customer operations, channel collaboration, and decision optimization, the organization methods, cost structure, and value creation logic of marketing activities are undergoing fundamental changes. More and more companies are deploying AI capabilities in real business scenarios, promoting marketing from localized efficiency improvement to full-link intelligence. In this context, how marketing truly creates sustainable value in an AI environment and constructing industry-relevant best practice examples has become a common concern for enterprises, industries, and research institutions.

Considering the above background, Frost & Sullivan (hereinafter referred to as “Frost & Sullivan”) andLeadLeo Research Institutewill launch a vendor case collection titled “2026 Best Practices in Marketing under Chinese AI Environment”, aiming to systematically identify practical cases where AI has empowered marketing and achieved substantial results in real business scenarios, accumulate reusable methodologies and implementation models, and promote the large-scale application and value realization of AI across the entire marketing chain, providing a reference framework for the long-term improvement of Chinese enterprises’ marketing capabilities.

Meanwhile, the research findings of “2026 Best Practices in Marketing under Chinese AI Environment” will be officially released at the 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Conference. The Frost & Sullivan Summit will bring together experts from well-known domestic and international enterprises, investment institutions, academia, and media for exchanges. In 2026, it is expected to attract over 300 prominent guests from home and abroad, featuring more than 120 insightful speeches/roundtables, with an estimated audience of over 5,000 professionals, possessing broad industry influence and high dissemination potential.

“2026 Best Practices in Marketing under Chinese AI Environment” focuses on the actual application scenarios where AI technology is deeply integrated into the entire marketing chain. It systematically studies the implementation paths and performance outcomes of AI in key areas such as content production, user engagement, conversion improvement, customer operations, and marketing decision-making, coveringRetail and Fast-Moving Consumer Goods, Cross-Border E-commerce, Real Estate and Home Improvement, Pan-Internet, Education & Training, Automotive & Mobility, Culture & Tourism, Industrial Manufacturing, Finance and Healthcare & Life Scienceskey industries. This report will conduct systematic, comparable, and industry-reusable research on enterprise cases through a unified evaluation framework and multi-dimensional assessment system, ultimately forming industry-relevant best practice cases in AI marketing, providing references for enterprises to improve marketing efficiency, optimize cost structure, and enhance growth quality in an AI environment.

Frost & Sullivan, in collaboration with LeadLeo Research Institute, has officially launched the vendor case collection activity. We sincerely invite vendors to participate in this report collection, jointly promoting the deep application and practical innovation of AI in corporate marketing scenarios, constructing industry-relevant best practice examples, and facilitating the systematic upgrade of Chinese enterprises’ marketing capability systems.

1. In-depth Interpretation of the List

1. What are the application boundaries and value reconstruction paths of AI in the entire marketing chain? How can the optimal integration points of AI in insight, content, placement, conversion, operation, and decision-making be determined?

2. Which marketing scenarios are most suitable for first adopting AI? How is their maturity evaluated? How can the real business value of marketing practices in an AI environment be measured?

3. How can marketing practice cases in an AI environment achieve stable operation and sustainable evolution? What are the replicability and scale-up paths of excellent cases?

2. Selection of High-Quality Entities

The entities focused on in this report’s research and selection focus on marketing practice cases that have achieved real results in an AI environment, driven by AI technologies such as large models and Agents, as well as enterprise customers who have deployed AI marketing solutions in real business scenarios and achieved quantifiable business results. Ultimately, benchmark practice cases in AI marketing development levels across various industries are selected.

Vendors participating in this report collection will have the following opportunities:

1. By being selected as best practices, they can gain trust from markets and users, enhancing brand industry influence;

2. Being selected as best practices can boost corporate competitiveness and attract potential customers and partners;

3. The exposure of best practice reports helps investors understand the company’s potential and market prospects, attracting investors and partners;

4. By using selected best practice cases, they can establish connections with leading enterprises in other industries and explore cross-industry cooperation opportunities;

5. They have the opportunity to be invited to attend online/offline report insights sessions organized by LeadLeo, engaging in exchanges with industry experts and investment institutions.

This report establishes a three-dimensional evaluation system consisting of technical performance and innovation, implementation and service support, and customer experience and satisfaction feedback, to systematically and comparably assess vendor AI marketing application cases across different industry scenarios.

Based on the comprehensive scoring results, the report selects the top two cases in each industry as best practice solutions, and also displays the corresponding vendors and enterprise customers, reflecting the overall competitiveness and implementation maturity of AI marketing solutions in different industrial scenarios.

This best practice selection will be conducted by Frost & Sullivan, in collaboration with LeadLeo Research Institute, forming a panel of nearly 100 expert judges. The judges will conduct group evaluations based on the areas each expert is proficient in.

1. Adopting a selection method combining active screening by the organizer and voluntary submission of materials by enterprises, to maximize coverage, increase participation, and enhance the rationality and reference value of the final selection results.

2. After enterprise materials are entered into the selection system, the expert team responsible for the respective industry will conduct comprehensive evaluations of the indicators of the selected entities according to the selection criteria, and select the top two with the highest comprehensive scores as best practice solutions.

Project launch date: June 1, 2026

First round of registration deadline for the list: June 22, 2026

Second round of material submission deadline: July 3, 2026

Notification of list selection results: July 10, 2026

Official release of the report: August 5, 2026

The 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Conference;

14 mainstream reporting platforms including LeadLeo Technology & Innovation Network, Wind, and Choice, supplemented by LeadLeo’s self-media matrix (LeadLeo Technology & Innovation Network, WeChat, Weibo, Toutiao, Xueqiu, Futu, SHCN, etc.) for promotion. It will reach over 5,000 high-quality media and investment institutions, helping selected enterprises gain high market attention and enhanced brand value.

From now until June 22, 2026, enterprises can scan the QR code to fill out the registration form and enter the first round of registration;

Initial screening stage: The judge team will conduct preliminary screening based on enterprise information and application directions;

Second round submission: Shortlisted enterprises will receive an email notification and need to submit the registration form by July 3;

Result announcement: The selection status is expected to be notified via email around July 10;

Results release: The research findings will be published along with the list and report on August 5, 2026.

Long-press to recognize the QR code and participate in the selection