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2026/03/24
Public Notice on Our Company's Active Response to Implementing the Regulatory Requirements of the National Administration for Market Regulation on Advertising Citing, and Complying with Compliance Operations
Public Notice on Our Company's Active Response to Implementing the Regulatory Requirements of the National Administration for Market Regulation on Advertising Citing, and Complying with Compliance Operations
Regarding our company's active response to and implementation of the regulatory requirements related to advertising citations by the State Administration for Market Regulation , Public Notice on Complying with Compliance Operations
Recently, our company has noticed that the Advertising Supervision Department of the State Administration for Market Regulation has carried out a preliminary public solicitation for the 'Advertising Citation Content Enforcement Guidelines (Draft for Soliciting Opinions)' regarding the supervision and management of advertising citations. Recently, it has released a document to the public on strengthening Notice on the Supervision of Promotional Language in Advertising In response to the successive notice, opinion, and detailed rules issued by regulatory authorities, our company actively responds to the policy guidance direction of the regulatory departments and has implemented a number of specific optimization and enhancement measures. The company management hereby synchronously discloses the relevant internal resolutions and progress as follows:
1. Our company has already implemented internal policies for service categories closely related to the Advertising Attribution Content Enforcement Guidelines, such as For the "Market Positioning Statement" and "White Paper" businesses, all employees have received systematic and in-depth training and education to ensure that they are aware of the risks associated with advertising citation content regulation in future operations. / Brand owner needs, with clear identification and reasonable guidance.
2, Our company has recently signed or is in the process of signing project A comprehensive review has been conducted , And initiate review of compliance matters. For projects that may trigger advertising citation content risks, work with the customer / Brand owners communicate fully and resolve issues in a timely manner. Standardize the dissemination and citation of related content. Ensure compliance with the latest regulatory opinion requirements.
Our company commits to strictly adhering to the advertising compliance baseline from today onwards, resolutely responding to and implementing the opinions and notices of regulatory authorities. At the same time, we sincerely accept supervision from all sectors of society to jointly maintain a harmonious and fair market consumption environment.
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