The glory of China's fine wines is essentially a collective recognition and goal for the upgrade and transformation of domestic wines, as well as the mission and vision of related brands.
During the "golden age" of wine, domestic wines and imported wines advanced by leaps and bounds, giving rise to high-end wine brands such as Lafite, with various regions and brands taking turns to emerge. However, in the past two years, the industry has been confused by the "double decline" and the subsequent cooling-off of the boom, causing the momentum of imported fine wines to subside from its former glory.
The wine industry is currently in a period of restructuring, and this stage marks a new era for Chinese fine wines to break through. Large brands centered around culture and high-quality single products will reshape the ultimate value of Chinese fine wines by transcending cycles.
4month8On the day, the New Cycle & New Leap - China's Fine Wine Development Trends Forum, jointly organized by wine industry experts and Xige Guanlan Group in Chengdu, brought together enterprises, capital, distributors, industry experts, and media to discuss how Chinese fine wines can achieve new leaps.
Frost & SullivanFrost & SullivanMr. Qin Zhihao, a consulting advisor to Frost & Sullivan in Greater China and referred to below as 'Frost & Sullivan', was invited to attend the conference. He will be joined by Mr. Lin Xiang, Chairman of Wine Business Journal Media and Secretary-General of the Organizing Committee of the China International Liquor Exhibition, and Mr.CEOZhou Hua, Managing Director and Chief Consumer Industry Analyst of CITIC Securities Co., Ltd., Jiang Ya, Director of CITIC Agricultural Industry Fund, Kong Mengyao, Master of Wine ( Julien Boulard MWTogether with Mu Zhanjiang, Chairman of Nanjing Long Qianxi Business Trade Co., Ltd., and Chen Xianni, Global Brand Ambassador and International Affairs Director of Xige Winery, they discussed the development trends of fine Chinese wines.
Frost & Sullivan Greater China Regional Consulting Advisor Qin Zhihao
Qin Zhihao pointed out that Europe and America are the main consumer regions for global wine. Countries in these regions have a high penetration rate of wine in society due to their long history of winemaking and consumption. However, their markets are already mature, with limited room for future growth and low rates of expansion.2021In China, the per capita wine consumption in0.74rise, compared to44.6Ascending Portugal,37.2There is still a significant gap between rising France and other countries. With the improvement of living standards and the deepening popularization of wine culture, the Chinese wine consumption market is one of the few markets in the world that still have significant growth potential.
Although the Chinese wine market has experienced an adjustment period in the past period, it has already shown a turning point. The trend of upgrading the Chinese wine industry has not changed. It has now truly entered a new stage of high-quality development and a period of profound adjustment characterized by survival of the fittest. Currently, many domestic wine companies are facing severe homogenization competition in the existing market and low-end product markets, which provides good development opportunities for those that can offer high-quality wines. The demand for high-end products plays an important role in driving the wine industry upwards and forward.
Qin Zhihao stated that the competition faced by Chinese wine enterprises is international, and products should also be considered from a global perspective, aiming to improve product quality and establish brand value.
