6month1On _, jointly guided by the Zhejiang Provincial Department of Economy and Information Technology and the Hangzhou Municipal People's Government, and co-hosted by the Hangzhou Economic and Information Technology Bureau and Alibaba Design2023"UThe Design Week ” grandly opened in Hangzhou. This year's Design Week is themed 'Design for the Times', starting from6month1day after tomorrow4On the same day, it was jointly held at various locations including Hangzhou International Expo Center, Qingshan Village, and Tianmu Li. It featured forums, exhibitions, satellite displays, and other forms to focus on exchanging design industry trends, business opportunities, and industrial trends. A number of cutting-edge technological achievements and cooperation results that lead the trend of the times were also released.
2023"UDesign WeekUwinDesign Industry Accelerator, linking design innovation with industrial resources and innovation projects, accelerates the transformation of innovation and entrepreneurship achievements.2023UwinAccelerator Roadshow Day is on6month3The event was held on the 1st, bringing exciting sessions such as industry experts sharing their insights and founder project roadshows to the attendees.
Frost & SullivanFrost & SullivanFrost & Sullivan, abbreviated as 'Frost & Sullivan&rdquo), asUwinWang Chenhui, Partner-in-Chief and Executive Vice President of Frost & Sullivan Greater China, one of the industry partners, was invited to attend the event with a presentation titled fromAIGCDelivered a speech themed "Opportunities for the Development of Intelligent Cockpits" to discuss where intelligent cockpits are heading and whether they canChatGPTSparkled ideas were born, and he also serves as a project roadshow consultant mentor.
Managing Partner and Executive Vice President, Greater China, Frost & Sullivan Wang Chenhui
As the penetration rate of new energy vehicles continues to rise, competition among major automakers has become increasingly fierce. Intelligent cockpits have gradually become a focal point, and cars have begun to transform from simple means of transportation into intelligent terminals. The quality of intelligent cockpits has also become an important competitive barrier for major automakers. In this speech, Wang Chenhui starts from two perspectives: investment and technology, explores potential niche segments in the intelligent cockpit space, and envisionsChatGPTAnd the commercial implementation possibilities brought about by the collision between the metaverse and intelligent cockpits.
What is the current investment status of the intelligent cockpit industry?
Wang Chenhui pointed out that from the supply side, the implementation of advanced intelligent driving has been postponed, and automakers are focusing on differentiated competition in intelligent cockpits. Cockpits have become an entry point for traffic-driven development of intelligent cockpits; from the demand side, The deepening of consumer demand further drives the implementation of intelligent cockpits. For example, if the intelligent cockpit can recognize consumers' moods and monitor and predict their thoughts, optimization Intelligent entertainment and work interaction in the car .
According to the notice from four departments including the Ministry of Finance, the new energy vehicle purchase subsidy policy is effective from2022year12month31Ended on the same day, continued13The 'National Subsidy' for the year 2019 officially withdrew from the historical stage. "New energy vehicles The development of the industry has shifted from policy-driven to market-driven, with more intense competition. Resources will gradually concentrate towards leading enterprises. Automakers must intensify innovation efforts, focus on enhancing the technological, innovative, safety, and reliability of new energy models, and quickly form economies of scale. 'Wang Chenhui said.
Frost & Sullivan research shows that the intelligent cockpit industry exhibits a certain resilience in terms of the number and amount of investment and financing events, and is slowly recovering.2022Annual financing events reached31Second, the financing amount exceeds90Yi; In terms of financing rounds, the number of mature investment events is gradually increasing, indicating that the market still has significant growth potential.
Where are the opportunities for intelligent cockpit in the track segment?
According to Wang Chenhui, cockpit intelligence is driving the automotive industry chain's smile curve steeper.OTAThe profit margin in areas such as in-vehicle content charging is larger, and a new competitive landscape is taking shape.
The upstream software layer of intelligent cockpits presents relatively considerable investment opportunities. When selecting tracks, those with higher technical barriers and an unstable market competition landscape possess greater investment potential. The main potential sub-tracks include cockpit underlying chips, automotive middleware, and in-vehicle operating systems.
Looking at the entire industry, Wang Chenhui believes that currently, information entertainment systems have the highest penetration rate, high market certainty, large market scale, and opportunities for domestic substitution. The investment opportunities in this sector are quite considerable and it is considered a high-quality track.HUDThe industry has relatively high market barriers, fewer market entrants, more certain investment opportunities, and technology is still in the development stage with strong track growth potential. The LCD meter industry has a relatively large scale; currently, the localization rate is low, providing significant opportunities for domestic manufacturers, which can be a long-term focus.
Who is leading the industry?
Wang Chenhui stated that there are many similarities between intelligent cockpits and consumer electronics, both in terms of product form and technology. Therefore, internet companies can often seamlessly enter the segment of intelligent cockpit software with significant advantages. However, it is necessary to closely monitor the dynamic changes in software capabilities by OEMs.
The data shows,HUDThe permeability is still at1%-10%It is in its infancy. With the deepening concept of intelligent cockpits, as a core visual solution in intelligent cockpits, it has broad market prospects, high unit value, and rapid market growth. The LCD instrument industry has a high concentration, with the first tier mainly consisting of foreign-funded suppliers. The streaming rearview mirror market is still in its cultivation phase and is primarily used in mid- to high-end models, with rapid changes in the competitive landscape.
"In downstream applications, leading internet companies have business, financial, and talent advantages in participating in the industrial chain. At the same time, a complete ecosystem also enables these companies to acquire higher competitive potential," said Wang Chenhui.
AIGC/How can the metaverse empower intelligent cockpits?
As the hottestAIGCTechnology, Wang Chenhui believes, in the short term, the in-vehicle voice field may beAIGCOne of the first application scenarios where technology was implemented,ChatGPTIt will address the pain points of the in-vehicle voice interaction system being unintelligent in 'understanding' and having poor execution effects; In the medium term,AIGCandARThe development of technology combinedAR-HUDIt will enhance the driving experience of vehicles equipped with this technology in multiple aspects, making driving safer, smarter, and more efficient; In the long run,AIGCWith its powerful content twin capabilities, it will continuously generate road data to feed test models, empower autonomous driving technology, and further promote the commercialization of advanced autonomous driving.
Wang Chenhui said,AIGCThe concept of the metaverse will in the futureChatGPTWith more integration between technology and intelligent vehicles, it may accelerate the evolution of the automotive electronics industry chain. The application platform ecosystem could become a new profit model for automakers. In the future, internet companies will seize opportunities in their partnership with automakers, starting from Empowering automakers to transform from auxiliary roles to leading ones.
