Passing through the sluggish environment of the past three years,2023In [year], the consumer industry sounded the clarion call for counterattack. At the beginning of the year, traditional industries such as food and catering showed an obvious positive trend, leading the recovery wave; mid-year, new forces such as new consumption, digital consumption, and health consumption were poised to emerge, becoming new growth engines; as the year drew to an end, emerging industries such as e-commerce retail and the ice and snow economy were bustling with activity, injecting a boost into the consumer recovery for the coming year.
Frost & SullivanFrost & SullivanMr. Zhang Jian, Partner and Managing Director of Frost & Sullivan's Greater China Region, is the convener of this event. Every Economic News Headline Expert review, jointly selected2023Top 10 consumer industry news of the year, and2023Summary and commentary on hot topics in the consumer industry.
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Every Economic News Headline
2023The year is one of opportunities and challenges.
In terms of consumer markets, although “dual11The popularity of ' hasn't reached the same level as previous years, but it can be seen that major e-commerce platforms are seeking new growth points, focusing on niche markets and emerging markets. Phenomena such as the development of Pinduoduo, Douyin live streaming sales, and Rednote live streaming sales indicate that merchants are continuously exploring potential consumption scenarios.2023The suddenly popular national classic item of the year: military overcoats. The slogan 'It's not that down jackets are unaffordable, but military overcoats offer better value for money' reflects the changing consumption mentality of contemporary young people and their confidence in national culture. Consumer products have shifted from emphasizing and expressing social images to valuing traditional utility.
In the field of service consumption, there are also some interesting phenomena. Young people choose to attend night schools while working and striving for progress. As an educational form to improve cultural literacy, night schools offer diverse, affordable, and interesting courses, ranging from yoga, tea ceremony, floral art to African drumming and red wine tasting, which are in short supply on the day of opening. Night schools are a utopia for young people outside of work, where they go to learn about their interests after work and meet like-minded partners. It can be seen that modern young people are beginning to seek small healing and warmth in their ordinary lives.
Finally, I would like to quote a sentence:2024In the year, on the land of China, innovative seeds will continue to sprout and grow in competition with each other, with no force capable of stopping their growth.
* This interview was published in Every Economic News Headline Original title: "The The battle for the trillion-yuan snack market has begun, and traditional domestic brands are reviving their second spring...2023Top 10 Consumer News of the YearNBDAnnual News List
