8month28Today, Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') and LeadLeo Research Institute, together with Great Power Brands (Beijing) Culture Media Co., Ltd. (hereinafter referred to as 'Great Power Brands'), officially announced the establishment of a strategic partnership. The signing ceremony for the strategic cooperation was held at the 18th Frost & Sullivan China Growth, Innovation and Leadership Summit and the 3rd New Investment Conference (referred to as "2024The opening ceremony and plenary session of the 'Frost & Sullivan New Investment Conference' were held.
The strategic cooperation aims to promote the orderly development of brands through scientific innovation. By leveraging insights into future consumer needs and data support, we will jointly explore key points of brand competitiveness, the establishment of social awareness for e-commerce enterprises' brands, sustainable brand economic value, and how to build brand recognition among young consumers. This will help high-end brands establish a strong brand competitiveness system from multiple perspectives.
Dr. Wang Xin, Global Partner and Chairman of Frost & Sullivan Greater China, Wu Gang, Chief Producer of 'Great Brands in China', and Wang Chenhui, Co-founder and President of LeadLeo, attended the signing ceremony.
After the signing ceremony, Wu Gang, on behalf of 'Great Brands', presented commemorative plaques to Frost & Sullivan and LeadLeo as strategic partners.
Signing Ceremony Venue
Left: Chief Producer of "Great Power Brands" Wu Gang
Middle: Global Partner at Frost & Sullivan and Chairman of the Greater China Region Dr. Wang Xin
Right: Co-founder and President of LeadLeo Wang Chenhui
At the signing ceremony, Dr. Wang Xin stood at the new starting point of strategic cooperation between Frost & Sullivan, 'Great Brands', and LeadLeo Research Institute, interpreting her profound understanding of 'Great Brands' from four dimensions:
PART.1
The "big" in "Big Country Brands"
Firstly, the 'greatness' of a 'major country' far exceeds the geographical concept of vast territory or the historical concept of long duration, carrying with it a richer connotation.
1
The rich connotations of "greatness" in China
1.1A populous country:
Chinese Super14The world's largest middle-income group, with hundreds of millions of people and their offspring, constitutes the most growth-oriented consumer market globally.
1.2Economic Powerhouse:
China is the world's second-largest economy. In less than half a century, China'sGDPincreased350times, an unprecedented feat globally.
1.3Industrial Power
Owned by China41industrial category,191Intermediate class and525A small category, it is the only country in the world that possesses all industrial categories listed in the United Nations Industrial Classification. As the world's largest manufacturing country, China's manufacturing added value accounts for about30%The overall scale of manufacturing continues14Ranked first globally for the year. According to the latest OECD report,2023In China, the total output value of manufacturing accounted for35%exceeded2reach10The sum of names. According to the latest data, China's shipbuilding industry's three major indicators have been14Ranked first in the world annually; China has the largest global electricity generation, accounting for about1/3;2023In that year, China's steel production was12.6times, and cement production is that of the United States22times.
1.4Trading Power
China's exports account for a proportion of the international market share14.2%continuous7Maintaining its position as the largest goods trader in the world, it is a key node in the global supply chain.
1.5Technological Powerhouse:
Leading the world in high-speed rail “China Speed”, independently building aircraft carriers, the first in the world5G-AThe base station is deployed at the summit of Mount Everest, and the Shenzhou-18 manned spacecraft completes the space "relay". The Chang'e-6 probe "picks up treasures" on the far side of the moon, independently developed by our country.15The megawatt heavy gas turbine has been fully assembled and rolled off the production line, bringing good news about major national equipment, demonstrating the country's confidence.
1.6Energy Powerhouse:
China is not only the world's largest energy consumer but also an important energy producer, especially in the field of clean energy. China leads the world in the development and application of renewable energy such as wind and solar power. Under the call for building a beautiful China, it is leading the global green trend.
2
Challenges and Opportunities
Against the backdrop of globalization, China, as a 'major country', its 'magnitude' is not only reflected in hard power indicators but also lies in its core position in the global industrial chain, supply chain, and value chain, as well as its key role in the process of sustainable development. However, these dimensions intertwined mean that the problems and challenges China faces are more arduous and complex.
2.1Population aging, reduced labor supply, and changes in population structure have potential impacts on the economy. However, dialectically speaking, these pose huge opportunities for industries such as health care;
2.2The urbanization and modernization issues of a huge population base have given rise to emerging business forms such as intelligent manufacturing and the digital economy, opening up new paths for industrial upgrading and high-quality economic development;
2.3China commits to striving2030Achieve carbon peak before the Spring Festival,2060Achieving carbon neutrality before the Spring Festival has forced a large number of industries and enterprises to undergo technological transformation and industrial upgrading. At the same time, it has also brought unprecedented development opportunities to related industries such as green energy, energy conservation and environmental protection, and ecological restoration.
Stay vigilant in fertile soil and discern opportunities amidst challenges. China has never lacked opportunities; what is lacking is the eyes that are adept at discovering them. Chinese brands, from 'big' to 'strong', still have a long way to go. They need to be driven by science and innovation, creating differentiated core competitiveness across multiple dimensions such as technology, concept, and model, in order to achieve the transformation from 'Made in China' to 'Created in China', from 'Chinese speed' to 'Chinese quality', and ultimately achieve the global influence of 'Chinese brands'.
PART.2
The “statehood” of “a great power brand”
Secondly, let us talk about 'country'.
1
Family and Country Sentiment and Patriotism
In the long history of China, the sentiment of family and country is a concept deeply rooted in the cultural genes of the Chinese nation. It is said that there must be a country before there can be a family; without a country, there is no family. It is the country that has endowed us with precious land for sustenance and growth. We should always be grateful to the country for its kindness in bestowing upon us this nurturing environment.
For Chinese brands, patriotism is not only a moral responsibility but also a strategic choice for survival and development. If brands want to achieve lasting success in the Chinese market, they must integrate their development vision with the overall goals of China's economic society, actively respond to national strategic calls such as new quality productivity, common prosperity, high-quality development, and 'internal and external dual circulation', solve 'bottleneck' pain points, and serve the needs of the broad masses of people.
2
The Significance and Practice of Building Great Power Brands
2.1Four levels of brand building:
Brand building can be divided into four levels: from individuals and businesses down to industries and countries.
2.2The significant importance of building national brand equity in the process of globalization:
"Great Power Brands" discusses "brands" in relation to the prosperity of the entire industry and the direction of shaping national soft power. Therefore, it is most capable of leading Chinese brands with a "patriotic" spirit to engage in the national brand going global strategy, participate in global competition, enhance international influence, showcase the charm of Chinese culture and the social responsibility of Chinese enterprises. In the process of "going global," they become bridges for cultural exchange and establish a positive image of Chinese brands.
2.3The Patriotic Spirit of Frost & Sullivan:
Frost & Sullivan always adheres to the original aspiration of 'three gifts': benefiting the country, the people, and others. It endows corporate capital operations with value, imparts energy to industry transformation and upgrading, and provides services for national economic development. We are very fortunate to be guided by 'Great Power Brands' and contribute our expertise and enthusiasm to deeply integrating brand building with manufacturing and quality powerhouses. We uphold virtue and utilize our wealth to benefit all.
2.4The Overseas Expansion Practice of Big Brand Companies:
We are very pleased to see that a large number of 'big brand' enterprises representing China are steadily moving forward. Through innovation-driven development, quality upgrades, design aesthetics, etc., they have won the favor of global consumers and demonstrated China's manufacturing prowess. As of2024year5month, already has48A Chinese brand enters 'World Brand'500Strong». Data from the National Development and Reform Commission shows that Chinese branded products are now available200In multiple countries and regions, exports of high-quality products such as new energy continue to grow, contributing to global green and low-carbon development.
PART.3
The "product" of the "big brand
1
The connotation of the character ' chemicals'
In the profound connotation of the word "product", entrepreneurs character led by, products quality Foundation, enterprise brand Construction and consumers taste Guided by this, these four elements interact with each other, jointly shaping the brand's core competitiveness and market position.
In today's era of brand proliferation and information overload, consumers face unprecedented choice challenges. On one hand, authoritative third-party institutions like Frost & Sullivan use professional analysis methods and rigorous evaluation processes to conduct in-depth research and data validation on brands' leadership and originality, providing market position confirmation services. They can offer consumers iconic tasting dimensions and a clearer and more objective perspective on evaluations. On the other hand, "Aroma is deceptive if it's hidden in a deep alley," and authoritative media like "Great Brands" play a crucial "amplifier" role. Through brand stories endorsed by central media, coupled with word-of-mouth and extensive publicity, brands can more effectively reach their target audience, evoke resonance, shape a positive image, and thus establish an irreplaceable position in the hearts of a broader consumer base. Frost & Sullivan and "Great Brands" are like the two sides of rationality and emotion, indispensable to each other. Both work towards a common goal, applauding for outstanding Chinese brands together.
2
The pursuit of quality
Recently, the Paris Olympics have attracted national attention. Interestingly, the shape of the character ' chemicals' resembles the steps of the podium. Just as the Olympic spirit advocates 'faster, higher, stronger', we proudly witness that more and more Chinese brands also maintain the same competitive mindset at all times. Dare to be the first, surpass oneself, pursue excellence, and strive to be the best and leader. We see in them that brand competition is not just about market share, but also an ultimate pursuit of quality and service, as well as “class-leading"and"First in line"The unremitting exploration."
recent15Over the years, Frost & Sullivan has ranked first in market share as a professional industry advisor to Chinese companies seeking listings in Hong Kong and overseas for consecutive years; in recent years, Frost & Sullivan reports have also been widely cited by industry leaders.AIn the prospectuses of listed companies such as stocks and science and technology innovation board companies, primary and secondary market research reports, and other capital market disclosure documents. We are well aware that A brand must aim to be the first, because only the number one can be remembered by customers, chosen by them, and trusted by them.
PART.4
"The brand of a great power"
Finally, the character ' card' can be regarded as the core symbol for brand building and development. I believe it has at least four meanings.
1
signboard
A loud 'golden signboard' or a 'gold medal positioning' can quickly attract consumers' attention and establish a preliminary sense of trust. Authoritative media like 'Great Brands' can make gold shine by widely spreading information, enhancing brand awareness and influence in target markets, and combining with marketing strategies to effectively reach potential customers, strengthen brand image, and promote sales conversions.
2
Ace
2.1Quality:
Quality is the foundation for a brand's standing, and safety is an unbreachable bottom line.
Whether it is product quality or service quality, it must meet industry standards or even exceed them to ensure the safety and health of consumers. In addition, in the digital age, data security and privacy protection are equally important; they are related to the security of user information and the overall national information security situation. Upholding the bottom line of quality and safety is key for brands to win long-term trust from consumers and the foundation for them to stand firm in fierce competition.
2.2Core technologiesCore competencies and know-how):
Technology and innovation are at the core of a brand's competitiveness.
China is transitioning from high-speed development to a stage of high-quality development, and scientific innovation is the key driving force for brands to maintain sustainable development during this transformation. Against the backdrop of brand globalization, technological innovation is not only crucial for enterprises to enhance their competitiveness but also an important means of brand shaping and improvement. Through innovation, enterprises can stand out in the market, establish unique brand images and values. Brand development driven by scientific innovation is not only a breakthrough at the technical level but also an innovation in concepts and models. For example, the application of cutting-edge technologies such as big data, cloud computing, the Internet of Things, and artificial intelligence provides enterprises with unprecedented opportunities. These technologies have not only improved production efficiency and reduced operating costs but also created new business models and market demands. Through digital transformation, brands can better meet consumers' personalized needs, enhance the customer experience, and thus gain an advantage in competition.
3
Cooperative ecology
China is transitioning from a period of rapid development to one of high-quality development, and scientific innovation is the key driving force for brands to maintain sustainable development during this transformation. Against the backdrop of brand globalization, technological innovation is not only crucial for enterprises to enhance their competitiveness but also an important means of brand shaping and improvement. Through innovation, enterprises can stand out in the market, establish unique brand images and values. Brand development driven by scientific innovation is not only a technological breakthrough but also an innovation in concepts and models. For example, the application of cutting-edge technologies such as big data, cloud computing, the Internet of Things, and artificial intelligence provides enterprises with unprecedented opportunities. These technologies not only improve production efficiency and reduce operating costs but also create new business models and market demands. Through digital transformation, brands can better meet consumers' personalized needs, enhance customer experience, and thus gain an advantage in competition.
3
Cooperative ecology
Dr. Wang Xin stated that Frost & Sullivan is a global leading growth consulting firm.63Over the past year, our extensive and in-depth coverage of industry research has enabled us to provide comprehensive professional support to clients in different sectors. Whether it's the new economy or traditional industries, we can offer profound market insights and deeply participate in brand building. Frost & Sullivan has been deeply involved in the global capital markets, helping over 10,000 clients accelerate their business growth through our pioneering 'Global Investment Management', achieving capital operation goals such as financing and listing. Frost & Sullivan has established a market position confirmation system and pioneered 'FSBVThe 'Frost & Sullivan' brand value model” has been translated into over1,000The company provides market position confirmation and brand valuation services. We not only assist enterprises in expanding overseas markets but also play an important role in marketing and brand promotion, helping various brands shine on the global stage.
Looking ahead, Frost & Sullivan will continue to uphold its original aspiration. With its profound professional capabilities and rich consulting experience, it will fully support Chinese brands in moving towards globalization and writing a glorious chapter in the high-quality development of Chinese brands. We firmly believe that our in-depth cooperation with 'Great Brands' will open up a new realm for brand management, injecting more vibrant vitality and international competitiveness into Chinese brands!
The strategic cooperation between Frost & Sullivan and LeadLeo, a leading brand management consultancy, represents a significant innovation in the field of brand management. From a scientific and innovative perspective, the three parties will jointly explore new paths for brand development, provide cutting-edge insights and strategic guidance to brands, help them grow steadily in the complex and ever-changing market environment, achieve orderly development, and jointly create a new era for brands.
About Great Power Brands (Beijing) Culture & Media Co., Ltd.
Dazhongguo Brand (Beijing) Culture Media Co., Ltd., as a service provider for 'Global Sharing of Chinese Brands',CCTV-1The "Cultivating a Great Brand" (abbreviated as "GB") project operation platform enables brands to achieve credibility andThe definition of the era of influence interprets enterprises from a brand perspective and consumer perspective, inherits successful brand experiences, and aids in the development of growing brands. It has evolved into a preferred platform for the dissemination of high-end brands in China.
About Frost & Sullivan
Global growth consulting firm, Frost & SullivanFrost & SullivanFrost & Sullivan, commonly referred to as 'Frost & Sullivan&rdquo), integrates the global63years of consulting experience,26Over the past year, we have dedicated ourselves to serving the booming Chinese market. With a global perspective, we help10,000Our clients accelerate the growth pace of enterprises, helping them achieve growth, innovation, and leading benchmarks in the industry, as well as capital operation goals such as financing and listing.
Frost & Sullivan has deep roots in the global capital markets and corporate consulting services. Through its pioneering 'All-Region Investment Management(Total Investment Management, TIMProvide comprehensive investment and financing services as well as various other professional consulting services for enterprises, including investment and financingCDDValuation services, technical advisors, financial advisorsESGFundraising and investment research, bond issuance industry advisory, industry consulting, valuation services, award services, industry white papers, strategic and management consulting, planning consulting, technical insights, etc.
The investment and financing business of Frost & Sullivan Greater China has achieved full industry coverage of the Chinese national economy, including a high level of attention to all economic hotspots such as new economies and new infrastructure. It covers digital infrastructure, consumer electronics, dual-carbon new energy, healthcare and life sciences, catering and new retail, semiconductors and integrated circuits, smart homes, automotive and mobility, health services, food and beverages, information and communication technology, fintech, real estate and property management, mining and smelting, beauty and fashion, big data and artificial intelligence, logistics and supply chain, construction technology and decoration, special new materials, culture and entertainment, enterprise-level services, cross-border e-commerce trade, infrastructure development, environmental protection and energy-saving technology, education and training, etc.
Since the Frost & Sullivan team began providing investment and financing advisory services to corporate leaders and their management teams, it has helped nearly a thousand companies successfully list on the Hong Kong and overseas stock exchanges, making it a leading enterprise in the field of investment and financing strategy consulting in China. Recently10Over the years, Frost & Sullivan has ranked first in market share as a professional industry advisor to Chinese companies seeking listings in Hong Kong and overseas for consecutive years; and in recent years, Frost & Sullivan reports have been widely cited by industry leaders.AProspectuses of listed companies such as stocks and science and technology innovation board stocks, research reports on primary and secondary markets, and other capital market disclosure documents.
63Since its inception in , Frost & Sullivan has grown from a regional firm to a global leader in the industry, with nearly offices around the world.50An office leveraging a powerful database and expert library, employing rich professional knowledge and consulting tools, helps a large number of clients (including globally1000Strong companies, top domestic and international financial institutions, and other leading enterprises have completed tasks including but not limited to due diligence, valuation analysis, third-party evaluation, etc., achieving strategic goals; established a market position confirmation system, pioneering “FSBVThe 'Frost & Sullivan' brand value model&rdr; has been adopted by over1,000The enterprise provides market position confirmation and brand valuation services, continuously helping a large number of Chinese brands achieve growth strategies both domestically and internationally.
About LeadLeo
LeadLeo Information Technology Nanjing Co., Ltd. (Chinese abbreviation “LeadLeo”, English abbreviation “LeadLeo"") was officially established2018In [year], it is a leading domestic platform for original corporate research content and an innovative provider of digital research services.
Currently, LeadLeo has made arrangements in China.3The Greater Research Institute, with nearly a hundred senior analysts and LeadLeo Sci-Tech Innovation Network(www.leadleo.com)own20ten thousand+Registered user,6,000+Industry track coverage and related research report outputs100ten thousand+Original data element,2,500+Live streaming and video content, with users exceeding70%Investment and financing institutions, financial institutions, and capital market service providers.
LeadLeo dives deep into enterprise research6In [year], leveraging its rich experience in content production, platform operation, and knowledge management, based on advanced digital technologies such as big data, artificial intelligence, blockchain, and cloud computing, LeadLeo, an industry-leading database covering the entire industry with millions of original research contents, was built. It also pioneered an open-source, multi-party collaborative, scalable intelligent research platform - 'BrainPowerStack'.Knowlengine™”Knowledge Management and Research AssistanceKaaSsystem.
LeadLeo takes it as its core mission to help enterprises accelerate the exploration, dissemination, and enhancement of capital value, and has formed the concept of 'empowering original content with technology, and attracting users with content'.BThe unique business model of the Traffic Derivative Service Module ”, which focuses on end traffic, has led to the development of a series of products and solutions, including database services, enterprise research report services, microvaluation, and micro-insights.Automation products, financial advisory servicesPRandIRServices, research courses, and analyst training, etc.
