Based on the research and analysis of China's digital outbound platform market in recent years, as well as the study and evaluation of related companies in the industry, Frost & Sullivan awarded Xingyun Group the 'China Digital Outbound Platform Leadership Award'. Cecilia Chang, a partner at Frost & Sullivan, and Lu Jing, Partner and Managing Director for Greater China at Frost & Sullivan, jointly presented the award to Yan Fucheng, co-founder/executive president of Xingyun Group.
Frost & Sullivan grants to Xingyun Group
"China's Leading Digital sea Platform Award"


Zeng Saiying, a partner at Frost & Sullivan, and Lu Jing, the partner and Managing Director of Frost & Sullivan Greater China, jointly presented the award to Yan Fucheng, co-founder/executive president of Xingyun Group.
Xingyun Group is a global internet e-commerce leader and a leading digital outbound platform in China
Xingyun Group, established in 2015, is a global internet e-commerce leader and a leading digital outbound platform in China. Since its inception, Xingyun Group has experienced years of steady development and currently has over 3,000 employees worldwide. It has set up headquarters in Shenzhen, Hangzhou, Shanghai, Hong Kong (China), and Singapore, with business reaching 72 countries and one region.
Xingyun Group is not only committed to providing global channel operations, distribution, and cross-border trade services but has also successfully built a system form of the 'Xingyun Global Connect' supply chain platform, integrating logistics, commerce, capital flow, and information flow. Based on its rich data accumulation, Xingyun Group continues to innovate, expands value-added supply chain services, adheres to its globalization development strategy, and continuously invests in building an import-export digital supply chain service platform. It has become a high-speed channel for Chinese brands to go global and overseas brands to enter China.
Xingyun Group, with its comprehensive brand and channel services, provides one-stop digital outbound solutions for enterprises. Xingyun Group has established strategic partnerships with over 400 well-known Chinese brands such as Gionee, Leqi, New Zealand Mystery, Midea, Perfect Diary, Shanghai Kao Hua, Haier Group, 360 Smart Life, Leson, Green Rice Innovation, Deli Group, Procter & Gamble, and Wanhao Acoustics for outbound operations. This helps customers build brand awareness in overseas markets, grow into globally competitive brands, and ensure a double increase in brand sales and value.
Xingyun Group empowers upstream and downstream industries through its digital supply chain platform, forming a very high industry barrier
Starting from cross-border imports, Xingyun Group has continuously expanded based on the digital supply chain platform, now covering three major scenarios: cross-border imports, Chinese brands going global, and global commodity circulation. By providing comprehensive industrial chain services, it deeply empowers the upstream and downstream industries, forming a very high industry barrier. Xingyun Group continuously expands its service areas, providing comprehensive services to all parties in the industrial chain, improving efficiency, and reducing costs.
Currently, Xingyun Group has provided digital supply chain services for nearly 150,000 SKUs of over 3,000 domestic and international consumer brands to nearly 500,000 online and offline small and medium-sized retailers. By establishing digital links with nearly 170 logistics centers, social goods can reach hundreds of millions of consumers on over 200 e-commerce platforms.
About the Frost & Sullivan China Leadership Award
The Frost & Sullivan China Leadership Award recognizes the outstanding performance and remarkable achievements of enterprises in industry leadership, market potential, customer service, branding, and other aspects. The Frost & Sullivan team has nominated a group of competitive and outstanding enterprises to the independent judging panel through in-depth interviews, industry analysis, secondary research, and other methods. An independent judging panel composed of third-party investment and financing experts, financial experts, bankers, and renowned listed entrepreneurs conducts strict evaluations of the enterprises nominated by the Frost & Sullivan team and has decided to award the 'China Digital Overseas Expansion Platform Leadership Award' to Xingyun Group.


