at3month22held on2025At the Frost & Sullivan China Entrepreneur Annual Conference and the Forbes China Industry Development Pioneer Awards Ceremony, Frost & Sullivan (Frost & SullivanWang Chenhui, Managing Partner & President of Frost & Sullivan Greater China, delivered a speech on 'Content Marketing in the New Technology Era'.AIThe wonderful speech in "Marketing", which delved intoAIThe profound impact of technology on industry development, as well as the role of brands inAIStrategies for responding to the times.
Wang Chenhui, Partner-in-Chief and President of Frost & Sullivan Greater China Region
AILarge models drive content marketing transformation
Wang Chenhui pointed out that since this year's Spring Festival, terms such as 'artificial intelligence' have once again become industry buzzwords, with large models making significant progress in reinforcement reasoning capabilities, computing power, and multimodal integration. Especially the addition of networking functions has made ordinary consumers feel the convenience and personalization of large model tools, driving a substantial increase in the daily and monthly active users of related tools. However, traditionalPGC(professional-generated content) andUGC(User-generated content) models still face challenges in terms of information rigor and data pollution. InAIera, combinePGChigh-quality works andUGCThe rapid response capability enables the creation of more excellent content. It effectively conveys professional knowledge and information that was previously difficult for ordinary consumers to access to end customers, thereby promoting the progress of information production and circulation.
AIThe Rise of Search and User Needs Satisfication
Wang Chenhui emphasized,AISearch is current.AIThe fastest-growing area in the track industry. Compared to traditional search engines,AISearch can better identify user intent and help find more accurate information sources through search tools. Ordinary users often cannot delve into finding information when using traditional search engines due to limited energy.AIThe inclusion allows users to view more references, providing stronger support for research.AIThe popularization of search tools has met users' reliance on authority, avoidance of cognitive burden, and demand for efficiency improvement and immediate satisfaction. Consumers willAITools are regarded as your personal experts, and you want to directly access research results rather than reading obscure papers or reports.AIThe development of technology, the futureAISearch will be more diversified, not limited to web pages andAPPIt may also expand to various terminal devices such as smart cockpits, headphones, and glasses, changing people's search and communication habits.
Brand inAIOpportunities and Challenges of the Times
Wang Chenhui mentioned,AIThe brand building of the times faces new opportunities and challenges. On one hand, throughAISearch allows brands to reach target users more accurately, thereby enhancing brand awareness and influence. For instance, some brands optimize their content throughAIThe mention rate in the responses has seen a significant increase. On the other hand,AIThe popularization of tools has also led to rapid information dissemination and the risk of data pollution. The release of bad content may cause damage to brands and categories. Therefore, brands need to strengthen underlying content defense to prevent false information from having a negative impact on brands and segments. Frost & Sullivan tests brands and categories onAIPerformance in context, thereby helping brands understand their ownAIUnderstand the cognitive environment and formulate corresponding content marketing strategies.
AIMarketing
Wang Chenhui suggested that brandsAIThe era adopts proactive and positive strategies to enhance brand influence. Firstly, brands need to attach importance toAISearch optimization is achieved by publishing high-quality, rigorous research reports and disseminating press releases through whitelist media to spread correct and authentic knowledge, thereby enhancing the brand'sAIThe mention rate and content authority in the answers. Secondly, brands should pay attention toAIThe traceability of search results ensures the accuracy and credibility of brand information, namely 'certainty of rights, authenticity, and value'. In addition, brands can also enhance their brand reputation and authority by collaborating with professional research institutions, leveraging their expertise, industry reputation, and authority.AICompetitiveness in the environment. At the same time, brands need to pay attentionAIThe development trend of technology, timely 'health check-ups', adjusting marketing strategies to adapt to the ever-changing market environment, and building one's own knowledge fortress.
Frost & Sullivan's'AIThe Mission and Action of the Times
Wang Chenhui said that as a professional research institution, Frost & Sullivan is committed to inAIThe Times provides high-quality research and consulting services for brands and society. Frost & Sullivan cultivates industry-academia research talents through open-source research and collaboration with universities, providing high-quality data support for large model training. At the same time, Frost & Sullivan actively participates in the formulation and promotion of industry standards, drivingAIThe healthy development of technology. Frost & Sullivan hopes to help brands inAIThe era constructs a clear online environment and a knowledge Great Wall to enhance the value and influence of the brand.
At the end of his speech, Wang Chenhui called on leading brands and enterprises across all industries to take the lead in attaching importance to itAIContent marketing and brand building in the era, actively respondingAIOpportunities and challenges brought about by technology. He emphasized that brands need toAIBuild defensive barriers in the environment to prevent infringement of false information. At the same time, enhance brand influence through innovative marketing strategies and high-quality content output.AICompetitiveness in the Search Era. Wang Chenhui's speech for brands inAIThe marketing and construction of the era have provided valuable guidance and inspiration, attracting widespread attention and discussion among participants.
