On March 18, 2026, at the upcoming '2026 New Era Brand Development Forum', the organizer Frost & Sullivan plans to launch a new joint research platform in collaboration with MamyPai. MomTrust Lab was inaugurated, with a platform unveiling ceremony held. The platform aims to rely on a million-level real family user base and professional research capabilities to explore and construct a new trust verification mechanism in the field of Chinese household consumption.
In recent years, with the continuous development of digitalization and AI technologies, consumers' methods of obtaining information are undergoing profound changes. In the field of maternal and infant health consumption, product selection often directly affects the health and safety of family members, and consumers' attention to the authenticity of product information, usage experience, and word-of-mouth feedback continues to rise.
Especially during pregnancy and childbirth, the mother group often plays an important decision-making role in household consumption. Their real usage experience and consumer feedback are of great reference value for brands to build long-term trust. How to construct a more real and transparent consumer trust system in a complex information environment is becoming an important topic of concern for brands and industries.
Against this backdrop, Frost & Sullivan and Mopinionate have jointly initiated MomTrust Lab, a consumer research and validation platform based on a sample of millions of real mom-level family users, will combine professional research methods with real user survey data to provide brands with more valuable consumer insights and feedback support.
It is understood that MamaPai and its cloud platform, YunXiaoPai, have been deeply involved in the private domain operation of users in the postnatal care market for a long time. Currently, they have served over 5 million new mothers across the country, operated more than 10,000 new mother communities, and continuously attracted over 1 million real postnatal users each year. Relying on this user base, The future research and development of the MomTrust Lab, a joint research platform, will focus on directions such as real user research, household consumption studies, and consumer trust evaluation systems.
According to preliminary introductions, the platform will focus on the following three directions:
First, we conducted a survey on real mothers' consumption.
Through structured questionnaires and user feedback mechanisms, research on the usage experience and consumption preferences of products related to maternal and infant health and family wellness consumption is conducted, providing industry with more valuable consumer insights.
Second is the research on outputting household consumption trends.
Combining real user sample data and research methodology, we continuously publish reports on maternal and infant health consumption trends and user insights.
Third, explore the consumer trust evaluation system.
Based on real user research, an evaluation mechanism based on consumer experience and feedback is gradually being formed to provide the industry with more transparent and credible consumer reference information.
Against the backdrop where consumer decisions increasingly rely on real user experiences and word-of-mouth feedback, consumption research platforms based on real user samples are expected to become an important infrastructure for brands to build long-term trust.
The unveiling ceremony of the MomTrust Lab joint research platform will be officially held on March 18, 2026, during the '2026 New Era Brand Development Forum' hosted by Frost & Sullivan. Representatives from brands, research institutions, and industry organizations will exchange views on topics such as the development opportunities for Chinese brands in the new era consumer environment and the construction of consumer trust systems.
