Frost & Sullivan’s 65th Anniversary: Trust, The Ultimate Answer Across Periods

Frost & Sullivan’s development began in the early 1960s. At that time, the global economy was steadily recovering, expanding in scale, and technological revolution drove significant productivity upgrades. International trade and investment were growing rapidly, business boundaries were expanding, and there was an unprecedented demand for specialized and objective consulting services in the market.

In 1961, Lor Frost & SullivanDaniel Frost & SullivanWith their deep understanding of business fundamentals and keen analysis of industry trends, the two individuals jointly established Frost & Sullivan in New York, USA.

In a regular lunchtime discussion, the two founders established Frost & Sullivan’s principle that "facts precede opinions," marking the beginning of the brand’s 65-year journey.

In this journey, Frost & Sullivan’s vision has expanded from the United States to the global stage. In the 1970s, it established offices in European financial centers such as London and Frankfurt. Subsequently, in the 1990s, it entered Asia and set up operations in China, Japan, Singapore, and India, gradually building a global service network.

After 65 years of development, Frost & Sullivan’s business now covers nearly 50 countries and regions worldwide, serving clients across the globe, including Fortune 500 companies such as Procter & Gamble, Unilever, Coca-Cola, BMW, Siemens, Amazon, and Johnson & Johnson. It can be said that trust is the foundation that has enabled Frost & Sullivan to grow from a technology insight firm into a globally recognized growth consulting and investment services company.

"The starting point of trust stems from a shared set of values," said Zuyaju, President and Managing Partner of Frost & Sullivan globally. Having been deeply involved in the industry for over thirty years, he firmly believes that the deepest and most lasting connection between brands and customers always lies in shared ideals and value alignment.

In March, Frost & Sullivan’s Asia-Pacific headquarters was established in Shanghai, indicating a further intensification of its strategy in the Asia-Pacific region, especially within China.

Since entering China in 1998, Frost & Sullivan has adhered to a localization strategy, with Chinese partners leading operations and driving localization efforts; to date, Frost & Sullivan has nearly 500 consultants and analysts in China, covering 19 core industries of the national economy and over 6,000 niche markets. A strong foundation of professional research forms the basis of trust in each collaboration.

Frost & Sullivan serves both the localization growth of international giants and the global expansion of Chinese enterprises. Nameuan优品, Laopu Gold, Pop Mart, SenseTime, Midea Group, SF Holdings, Hengrui Medicine, Sany Heavy Industry, Shenghong Technology — at critical moments of their listing, Frost & Sullivan acts as an independent industry advisor to establish a professional and reliable communication bridge.

Dr. Wang Xin, Senior Vice President Global, Co-Chair of Asia Pacific Region, and Chairman of Frost & Sullivan China, summarized it as: "The deepest trust is built upon the journey of mutual achievement."

Taking Pop Mart as an example, during its critical transformation period in 2016, Frost & Sullivan first defined the concept of the "trendy toys" industry, and predicted that the global market size would reach $41.8 billion in 2024. Subsequent market developments confirmed this prediction, and Pop Mart has grown into a global trend brand integrating design, production, and sales. This professional foresight has been validated through trust in business practice.

In the past 36 months (as of March 31, 2026), Frost & Sullivan has served 195 Hong Kong stock IPO projects, holding a market share of 71%. Since 2003, it has helped nearly three thousand companies go public. The trust from the capital market has indeed become Frost & Sullivan’s competitive advantage.

Trust comes from growth, and more from methods. Wang Chenhui, Partner and President of Frost & Sullivan China, defines this traceable, verifiable, and transferable methodology as "Trusted Knowledge Network (KNIT)"—a continuously evolving, proactive, and transparent knowledge system.

“Trust comes from verifiable science,” Wang Chenhui said. Over the past 65 years, Frost & Sullivan has continuously updated its research tools, from early tape data storage to the AI+HI intelligent analysis platform. Both its three predictions on industrial automation in 2012 and its assessment of autonomous driving by 2030 were widely recognized in the industry.

Entering the AI era, AI search is developing at an unprecedented pace. According to the 57th...Statistical Report on the Development Status of China's Internet'Frost & Sullivan' 'Frost & Sullivan China' 'LeadLeo' 'LeadLeo Research Institute' 'LeadLeo' 'YUAN CAPITAL' 'SULLIVAN TELE-TREND CLOUD TECHNOLOGY' 'TradeGo' 'MagnaTEC' 'Automotive & Mobility' 'Environmental Protection & Energy Saving Technology' 'Logistics & Supply Chain' 'MATERNAL AND INFANT' 'Education & Training' 'Real Estate & Property' 'Catering & New Retailing' 'Advanced Materials' 'Healthcare & Life Sciences' 'Semiconductor & Chip' 'COMMERCIAL AVIATION' 'Technology, Media and Telecom' 'LANDSCAPING' 'Big Data & AI' 'Infrastructure Construction & Utilities' 'Culture & Entertainment' 'AGRICULTURE, FORESTRY ANIMAL HUSBANDRY AND FISHERY' 'Food & Beverage' 'Fintech' 'SHIPPING AND PORTS' 'Dual Carbon & New Energy' 'Mining & Metals' 'Public Sector' 'Cross-Border E-commerce Trade' 'Building Technology, Construction & Decoration' 'Beauty & Fashion' 'Smart Homes' 'Digital Infrastructure' 'Enterprise Services' 'Consumer Electronics'

Frost & Sullivan, in collaboration with others, addresses AI's transformation of the information ecosystemLeadLeo Research InstituteFrost & Sullivan releases '2025 AI New Era Brand Value Management White Paper' to alert against language pollution risks. Wang Chenhui stated that the KNIT system helps companies gain sustainable dominance in perception during this transformation. "By leading 'technology for good' through professional practices, we can establish industry-wide 'trust' guidelines," he said.

Wang Chenhui stated at the 2026 Global South Asset Management Forum that as AI becomes more widely used in investment analysis, industry research should shift from "closed-source" to "open-source" approaches. Frost & Sullivan will, under regulatory guidance, use transparent research methods to clearly present investors with data sources, analysis models, and research logic, ensuring that the research process is traceable and verifiable.

In January this year, under the leadership of the Frost & Sullivan China, nearly 30 institutions jointly released the "Joint Initiative on Trustworthy Content Sources in China’s Digital Marketing Industry" at the Frost & Sullivan China, calling for the establishment of a trustworthy ecosystem. Wang Xin said, "We have a responsibility to spread ‘trustworthy’ research methods." Since 2023, Frost & Sullivan has continuously organized the National College Students Industry Research Competition, attracting thousands of students each year and enabling “trust” to be passed down through industry talent development.

"We are a company focused on the future." Wang Xin said that Frost & Sullivan has 65 years of experience proving that in complex and changing business environments, relying on professionalism and trust can help overcome challenges and achieve sustainable growth.