
To implement the special action deployment for capital market business training of ten thousand enterprises by the Anhui Provincial Government, enhance enterprises' awareness of listing and financing on the Hong Kong Stock Exchange, assist more enterprises in going public on the Hong Kong Stock Exchange, continuously grow and strengthen through the capital market, and better serve the high-quality development of the economy,6month27day-28On the same day, Anhui Provincial Local Financial Supervision and Administration Bureau held a special training session for Anhui enterprises going public in Hong Kong, themed 'Relying on the Hong Kong Stock Exchange Listing for Financing, Anhui Enterprises Set Sail Again', Frost & SullivanFrost & SullivanZhang Jian, Partner and Managing Director of Frost & Sullivan's Greater China Region, was invited to attend and delivered a speech on precisely positioning industry characteristics to enhance corporate valuation.

Zhang Jian stated that financial performance, legal compliance, and investor stories are the three main drivers of overseas listings. Among them, finance and compliance are fundamental requirements, while investor stories are the highlight. For enterprises going globalIPO listingDuring the listing process, the business and industry sections of the prospectus, as well as roadshow presentation materials, are the main materials for presenting investors' stories.

How should enterprises tell investment stories well? In this regard, Zhang Jian pointed out that there are mainly three elements to telling investment stories well.
First is precise positioning and segmentation. Deeply analyze the business characteristics, industry features, and business model characteristics of enterprises, uncover their strengths, and accurately locate investment stories and highlights. Based on the enterprise positioning, segment the market in which the enterprise operates to provide fundamental support for its future development.
Second is market ranking, Benchmarking against domestic and international competitors in the same industry within the segmented market, it more accurately reflects a company's competitive advantages, market share, and market position; compared with benchmark companies360Compared with other similar enterprises, it fully explores the differentiated competitive advantages of the enterprise.
The last element is the expected future development, It is necessary to make predictions about the company's own business and industry, providing investors and the market with external expectations. At the same time, these external predictions and expectations support the company's investment narrative and valuation.

The aforementioned work is carried out by the enterpriseIPO listingThe 'Industry Advisor' role in the process is facilitated by the company, sponsor, and bookrunner lawyers. As the industry advisor most highly recognized by the Hong Kong Stock Exchange, Frost & Sullivan on enterprisesIPO listingThe project provides one-stop support and services throughout the entire process.
During the document preparation phase, we work with the company and various intermediary teams to determine the research framework, assist in uncovering the company's strengths and highlights, endorse investment stories, write industry reports, and assist in writing the industry overview for prospectuses. After the company submits its listing application, we assist the issuer in professionally answering inquiries from the Hong Kong Stock Exchange and the Securities Regulatory Commission. We will also help the issuer respond to questions about the industry, ensuring that investment institutions recognize industry data. Finally, we assist the company in providing and endorsing industry data in roadshow promotion materials, assist the company in answering further questions during the hearing session, and contribute to the company's smooth listing.


Subsequently, Zhang Jian introduced the stories of clients and investors that Frost & Sullivan has previously served to the attendees. Frost & Sullivan has served over1,000Home, occupying all walks of life heading to Hong KongIPO listingMarket Industry Advisors hold an absolute leadership position, especially in industries such as pharmaceuticals, consumer goods, education, environmental protection, technology, and new economy, assisting the majority of high-quality enterprises in these sectors with listing and financing.
As a global growth consulting company, Frost & Sullivan has61years of consulting experience, with business coverage nearly50Major countries and regions.1998Since entering the Chinese market in 2015, Frost & Sullivan has established offices in Beijing, Shanghai, Hong Kong, Shenzhen, Nanjing, Chengdu and Taipei in Greater China, and has set up a Frost & Sullivan Big Data Research Institute in Nanjing and Shenzhen. 2014till2021In FY2019, Frost & Sullivan retained its position as the leading global provider of analytics and advisory services for outbound e-commerce.IPO listingThe market industry research advisor holds the leading position with the largest market share.


