沙利文受邀出席FBIF2024食品饮料创新论坛

FBIF2024Food and Beverage Innovation Forum

Under the drastic changes in the consumer market, competition within the food industry has intensified, population stratification and consumption differentiation have occurred, and channels are being reshaped... The pattern of the food and beverage industry is undergoing reconstruction.2024year6month25 - 27day,FBIF2024Food & Beverage Innovation ForumFBIFFood Innovation ExhibitionFBIFThe Super Selection Event will be held at the Shanghai National Convention and Exhibition Center.FBIF2024With the theme of 'Breaking the Mold for New Possibilities', we discuss with industry peers how enterprises can break through the 'involutionary inertia'.

3dayFBIF2024contain190+topic,270+Keynote speaker150+Guest at the VIP Dinner900+Exhibitors, displaying more than2000+Innovative products,350+New products for pop brands and innovative brands are displayed in the New Product Docking Corridor andFBIFFood Innovation Exhibition, Brand Exhibition, Attracts47000+Audience (including1000+Channel viewers) attend the exhibition.

Frost & SullivanFrost & SullivanZhang Xiaojing, Executive Director of Frost & Sullivan's Greater China Region, was invited to attend the event and served as the Chairperson of the 'Dairy Innovation' sub-forum. As a moderator of the roundtable, she joined forces with Zou Yang, Secretary of the Party Committee and Chairman of Haihe Dairy Company; Bai Xuedong, Vice President and Co-founder of New Hope Blue Sea; and Zhang Xingshi, General Manager of Jiangsu New Little Berry Marketing Center, to discuss the strategies behind product sales and purchases.

Executive Director, Greater China, Frost & Sullivan Zhang Xiaojing

In recent years, the dairy industry seems to have entered a 'spring of innovation,' with 'new products emerging every week' gradually becoming the new norm in the industry. If 'new products launched every week' indicate market 'volume,' then products that sell well must have something 'revolutionary' about them.

In terms of brand building and promotion, what unique strategies can enterprises adopt to attract and retain consumers? In terms of channel innovation, what new strategies can enterprises implement? How can digital means empower brands and enhance market competitiveness? What are the new growth points and opportunities currently present in the dairy industry? What are the main challenges faced? How can these challenges be addressed?

Zhang Xiaojing stated that from the perspective of brand building and promotion strategies, in the fierce market competition, enterprises should focus on the uniqueness and emotional connection of their brands. Firstly, telling brand stories is crucial. For example, traditional Chinese brands can shape unique brand stories by exploring and inheriting their historical and cultural backgrounds, thereby evoking emotional resonance among consumers. Secondly, innovation and quality are equally important. Continuously launching high-quality and innovative products to meet the ever-changing needs of consumers. In addition, enterprises can collaborate with well-knownIP addressCooperate with cultural projects or public welfare activities to enhance brand influence, and boost the brand's affinity and credibility.

In terms of channel innovation, enterprises can adopt omnichannel marketing strategies to connect online and offline sales channels. Offline, expand their layout in high-end supermarkets, community convenience stores, and specialty shops to increase brand exposure. Online, optimize user experience and logistics services by building their own e-commerce platforms and collaborating with large e-commerce platforms. In addition, social commerce and live streaming sales have become new trends. Through influencers,KOLCarry goods sales to further expand brand awareness and product sales.

In addition, enterprises can enhance their brand market competitiveness through digital means. For example, establishing intelligent production and supply chain management systems to improve production efficiency and product quality; using big data analysis to optimize product development, marketing, and customer service; developing brandsapplicationOr mini-programs, to enhance interaction with consumers and improve customer loyalty.

Zhang Xiaojing pointed out that new growth points in the dairy industry include healthy consumption trends, functional dairy products, cross-border e-commerce, etc. However, the industry also faces challenges such as rising raw material costs, food safety, and intensified market competition. Enterprises need to address these challenges by improving production technology, strengthening supply chain management, paying attention to food safety, and brand building.

In summary, dairy companies should continuously explore and innovate in brand building, channel innovation, product differentiation, and digital empowerment to stand out in the fierce market competition and win the favor and recognition of consumers and the market.

Recommended Reading

Recent Cases of Market Positioning Confirmation in the Catering and Retail, Food & Beverage Sectors (Scroll Up and Down for More)

Food and Beverage Industry Advisory Cases (Scroll up and down to view more)

*The above order is not sequential and is arranged in reverse chronological order by listing time.

Frost & Sullivan invited to attend the FBIF2024 Food and Beverage Innovation Forum

联系我们