沙利文高管受邀出席第三届全球女性消费品牌大会暨执牛耳者嘉年华

Global Women's Consumer Brands Conference

6month26On the day of the 3rd Global Women's Consumer Brands Conference & The Bullseye Awards CeremonyWCBC Expo) successfully concluded in Shanghai. The conference was chaired byBrandsWomenShe Media hosted it. As the industry's first large-scale commercial event dedicated to providing exclusive communication platforms for female consumer brands and female marketers, in terms of the attendee lineup, multinational companies accounted for more than30%, with a more global perspective; five major forums+A closed-door meeting+A private party+Two major reports were released, with more focused content sections; “WMZA2024"The list is announced, and honor burns brighter at this moment."

WCBCContinuously focusing on global brand innovation for women's consumption, committed to building a full-chain value chain for women's consumer brands, exploring user-centered brand growth paths, and promoting the collaboration of innovative forces in the business ecosystem. This event achieved a series of1reachNThe breakthrough, in the form of parallel execution, has invited brands across all categories targeting female consumers, including advertising and marketing, media platforms, and platform agenciesB2B&B2CVertical segmentation top line exceeds40Industry professionals took the stage to share insights, focusing on industry innovation topics such as women's consumption, female brands, and women's marketing.

Frost & SullivanFrost & SullivanJia Pang, Partner and Managing Director of Frost & Sullivan's Greater China Region, was invited to attend the event and participate in roundtable discussions. Xu Ying, Deputy Director of the Brand Going Global Working Committee of the Chinese Advertising Agencies Association, served as the host.RICHORARuiqi Olan Asia-PacificCEOLi Jingrui, General Manager of Business Marketing and Brand at Xiaomi's Internet Business Department, Chen Gaoming,EssenceMediacomChina Region Managing Director and Coca-Cola Greater China and MongoliaOpen XHead of Integrated Marketing for the Team's Media ChannelsDephin LimA fascinating intellectual collision ensued around 'how brands can seize the new opportunities under her economy'.

Partner and Managing Director of Frost & Sullivan Greater China Region Jia Pang

The roundtable forum discussed and exchanged views on topics such as the changing needs and trends of women's consumption, how brands can better understand these needs, and what changes have taken place in marketing actions. The following is a summary of Jia Pang's views:

According to Jia Pang, as a consulting firm, Frost & Sullivan has observed some significant changes and trends in women's consumption needs. In female consumption, there has been relatively optimistic growth in direct consumption, indirect consumption, and women's participation in consumption decision-making. Firstly, women's consumption needs are becoming more diversified, with an increasing variety of decision-making types. Women are no longer limited to traditional skincare and clothing consumption; their demand for areas such as home furnishings, furniture, and automobiles is also on the rise. This diversified demand has enriched women's roles in family and society, and these areas are increasingly influenced by women's decision-making. Secondly, women's power in consumption decision-making is continuously increasing. As women's status in family and the workplace gradually improves, their influence in purchasing decisions is also growing. From direct consumption of cosmetics to consumption decisions based on home consumption scenarios, women's decision-making power is reflected in various fields. At the same time, women are paying more attention to brands' social responsibility and environmental advocacy, and they are more willing to support companies that actively participate in social welfare and environmental activities.

Jia Pang stated that from the perspective of serving as a service provider, under the new consumption propositions and demand changes, brands need to better understand the needs of female consumers and make corresponding adjustments to their marketing strategies. Firstly, brands need to emphasize authenticity and diversity, conveying a real and diverse image. Female consumers are increasingly valuing authenticity and are no longer attracted by a single communication method. Therefore, brands can attract them by showcasing real stories and diverse images. Secondly, due to the influence of digitalization and social media, female consumers are willing to share their shopping experiences, insights, and opinions on social media. Brands can take advantage of this feature by interacting with them through social media platforms to increase brand awareness and influence. In addition, brands also place more emphasis on promoting their leading market position. By emphasizing their leading position in the market, female consumers are more likely to choose brands with a competitive edge. Therefore, highlighting this feature in brand promotion is an effective strategy.

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