2024Juewei Brand Upgrade Press Conference
2024year7month23Today, hosted by Juewei Duck Neck, “2024The 'Juewei Brand Upgrade Launch Conference' was held in Changsha. Juewei officially announced the new brand logo, brand slogan, and brandIP addressImage and global brand ambassador.
Frost & SullivanFrost & SullivanFrost & Sullivan's Greater China Executive Director Zhu Yiming was invited to attend the event and delivered a speech on2024The report 'Analysis Report on the Spicy Taste-loving Population in China' provides an in-depth interpretation, sharing the consumption trends of spicy foods and the research results on the spicy taste-loving population.
Executive Director, Greater China, Frost & Sullivan Zhu Yiming
China's chili pepper production ranks first in the world, and the annual chili pepper production60%The above is for domestic consumption. In recent years, with the rapid development of China's spicy economy, spicy food has become one of the important trends in domestic cuisine. Chili peppers, as a low-fat and healthy spicy food, are deeply loved by consumers, driving a continuous increase in domestic consumers' preference for spicy foods. It has also led more and more merchants to increase their supply of spicy foods.
Zhu Yiming stated that global chili production has shown a stable growth trend. As a leading country in global chili production, China's chili output accounts for more than50%Asia holds a dominant position. It is not only the main producer of chili peppers globally but also the largest consumer region, accounting for over30Among hundreds of millions, the number of people in China who eat spicy food exceeds6billion.
Capsaicin in chili peppers not only enhances the flavor of food but also has certain health benefits. Moderate consumption of capsaicin helps promote metabolism, boost immunity, and more. As an important seasoning, chili peppers are widely used in the food industry, involving multiple fields such as food processing and catering services. According to Frost & Sullivan research, the number of spicy food consumers in China is large and continues to grow. Spicy foods are deeply loved by people of all ages, especially in45Among the younger generation under 18 years old, more than60%.90Among the latter group, those who like spicy food account for the highest proportion, about49%Those who eat spicy food often have unique social labels and actively participate in sharing and interacting with content on social platforms related to spicy foods, which will further promote the development of the spicy food economy.
Zhu Yiming pointed out that compared to northerners, southerners exhibit a stronger preference and tolerance for spicy foods, making chili peppers an indispensable part of southern cuisine culture. Sichuan, Chongqing, and Hunan provinces occupy an important position in China's spicy food culture. These three provinces rank among the top three in terms of the prevalence of spicy eating, spiciness levels, and popular types of spicy dishes nationwide. Spicy foods from these regions are not only deeply loved by local residents but have gradually gained widespread recognition across the country with increased population mobility and cultural exchanges. For example, Sichuan's spicy hot pot, Chongqing's spicy small noodles, and Hunan's chopped pepper fish head have gradually become popular nationwide.
"In some social interaction scenarios, such as small gatherings, picnics, spring outings, and camping, the sharing frequency of spicy snacks is extremely high, becoming an important medium for promoting social interaction." Zhu Yiming further added that these activities not only enrich people's dining experiences but also enhance emotional connections between individuals, further driving the dissemination and popularization of spicy snacks. Spicy snacks are mainly divided into six categories, including spicy meat products and aquatic animal products, flavored pasta products, spicy snack vegetables, spicy crispy snacks, spicy seeds and nuts, and spicy snack dried bean products.
The data shows,2023In China, the market scale of spicy snack foods reached2,045Yuan. Among them, spicy meat products and aquatic animal products accounted for the highest proportion, namely26.8%, achieved549100 million yuan; proportion of flavored noodle products26.1%reach534Yi Yuan. "As the application scenarios of spicy snack foods continue to expand, their market penetration rate will further increase," said Zhu Yiming.
