沙利文受邀出席第九届中国（重庆）国际火锅产业博览会

2024China Hotpot Industry Innovation Conference

10month25On the afternoon of the same day, the Main Summit of the 9th China (Chongqing) International Hotpot Industry Conference --2024The China Hotpot Industry Innovation Conference was successfully held at the Chongqing International Expo Center. The conference was supported by the China Hotel Association, the China Cuisine Association, and the Chongqing Municipal Commission of Commerce, and organized by the People's Government of Hechuan District, Chongqing Municipality and the Chongqing Hotpot Industry Association. It brought together experts, scholars, industry bigwigs, and elites from the global hotpot industry.300The remaining professional audience engaged in a splendid intellectual collision, exploring the development trends of the hot pot industry and discussing the innovative prospects of the hot pot sector.

Frost & SullivanFrost & SullivanXie Shuqin, Executive Director of Frost & Sullivan's Greater China Region, was invited to attend the event. With the theme of 'Going Global as a Pioneer of Hot Pot', he held a roundtable dialogue with industry experts such as Wang Feng, General Manager of Dezhuang Catering Company; Yin Yi, President of Liu Yishou Group; Chen Gang, Co-founder of Xiaolongkan Hot Pot; Wang Wenjun, Co-founder of Dalongyi Hot Pot; and Zhu Mingjun, Founder of Shanzhi Brand Strategy.

Sharing and discussing various aspects, including the regional selection strategy for going global with hot pot, the establishment of international teams and cultural integration, as well as suggestions for the overseas preparatory forces, have opened up new ideas for Chinese hot pot entrepreneurs to explore overseas markets. At the same time, Jiang Yonghua, a member of the Party Leadership Group of the People's Congress of Hechuan District, Chongqing, also shared how to leverage the industrial cluster effect and policy guidance to help hot pot brand enterprises go global, starting from the advantages of the hot pot ingredient industry in Hechuan District.

Roundtable Forum: Hot pot “pioneer” “going global”

The roundtable forum discussed and exchanged views on topics such as the countries and regions for China's hot pot industry to go global, the strategies for going global, as well as the opportunities and challenges in overseas markets. The following is a summary of Xie Shuqin's views:

According to Xie Shuqin, as a global consulting firm, we have observed the trend that 'Chinese cuisine going global, hot pot comes first'. Hot pot has always been the main force behind Chinese cuisine going global, and20 - 30The brand has a history of over [X] years. According to Frost & Sullivan's research and observations, the countries and regions where hot pot brands have gone global in the early stages mainly included regions with a large Chinese population. There are approximately6,000Tens of thousands, with Southeast Asia accounting for nearly half, followed by North America, etc. Therefore, many brands choose Southeast Asia or North America as their first overseas destination. On one hand, there is a large consumer base, and on the other hand, these regions have basically completed early market education, and local customers also have a certain acceptance of hot pot.

Xie Shuqin stated that for catering brands, not only the hot pot category, but also how to grow and strengthen after going global, and how to adapt to local markets, can be summarized into one keyword: localization. Localization includes several levels and dimensions, such as localized cuisine, consumer groups, teams, supply chains, and brand promotion. For example, launching dishes and flavors more suitable for local markets in different countries and regions; it's not just about doing business with Chinese people, but also about increasing the proportion of local customers, respecting local cultural customs, understanding local cultural differences, etc. Therefore, for Chinese catering enterprises preparing to go global, they should attach importance to the top-level strategic design of going global, implement localization strategies, strengthen supply chain management, focus on overseas brand building, and do a good job in risk assessment and management, especially in terms of cultural differences and market competition, to ensure the sustainable development of the enterprise.

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Frost & Sullivan is invited to attend the 9th China (Chongqing) International Hotpot Industry Expo

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