沙利文高管受邀出席第十八届RISE中国食品产业成长之星

The 18thriseChina's Food Industry Growth Star

Recently, "The 18thriseThe 'China Food Industry Growth Star' was grandly held in Shenzhen! At the morning's award ceremony for growth stars, corporate representatives gathered together to witness the glorious birth of the annual growth stars. In the afternoon, the 'China's First Health Food and Beverage Conference & Growth Star Entrepreneurs Forum' allowed participants to delve into the development trends of health food and beverages, share growth strategies, and jointly draw a blueprint for the future growth of the food industry.

During this period, Zhang Jianshe, Partner and Managing Director of Frost & Sullivan Greater China, delivered a speech titled 'Unstoppable: The 'New Trends' and 'Trends of the Times' in Food and Beverage Consumption'. From an industry perspective, he shared his predictions about growth and new trends.

Partner and Managing Director of Frost & Sullivan Greater China Region Zhang Jian

First of all, Zhang Jian stated that from the perspective of macroeconomic trends, consumption, especially in the food and beverage industry, has always played a crucial role in China's economic growth.

From the data on disposable income and consumption expenditure released by the National Bureau of Statistics, it can be seen that as people gradually emerge from the impact of the pandemic, the role of food and beverage consumption in driving economic growth has become increasingly significant.

In addition, with the evolution of consumption concepts,1980till1994born inYgenerations,1995till2009born inZGenerations, and2010The α generation born after 2020 has their own preferences and demands for food, beverages, and various products. Whether in terms of population size or income share, they will become the backbone of future food and beverage consumption.

Despite the impact of large-scale epidemic control,2021year and2022The economy experienced some downward pressure in [specific year], but with the gradual relaxation of epidemic control measures and the country's policies to expand domestic demand and boost consumption, the growth rate of total retail sales of consumer goods has shown a certain degree of rebound. In response, we are confident about the future, believing that there will be many growth points. We are also very pleased to see entrepreneurs making numerous innovations and attempts.

He believes that consumption can be divided into several types: there are necessities such as grain, oil, food, beverages, tobacco, alcohol, daily necessities, and Chinese and Western medicines; durable consumer goods such as household appliances, audio-visual equipment, furniture, building decoration materials, communication equipment, and automobiles; and luxury consumer goods such as cosmetics and gold and silver jewelry. Whether under the impact of the pandemic or the downward pressure on the macroeconomy, food and beverage consumption, as an important necessity in life, has shown 'steadfastness.' This is something that makes food and beverage professionals very proud and honored.

Next, Zhang Jian shared eight trends in the food and beverage industry with everyone.

First, rational consumption is returning. The purpose of consumption is becoming clearer. Nowadays, consumers are shifting from wild consumption to rationality, and they are also paying more attention to product quality and cost-performance ratio. Many brands displayed at the event have also excelled in terms of cost-performance ratio.

In addition, snack businesses are very busy, and discount retail such as Zhao Yiming is also thriving in China. They benefit consumers by streamlining their products and locations at low prices. This is also a rapidly growing market, one that is worth tens of billions.

Secondly, health and safety are the top priorities for food and beverage consumption. Taking beverage categories as an example, after a long period of market cultivation, the market size for sugar-free tea beverages has gradually expanded. Among them, Oriental Leaves has been rising steadily, allowing brands such as 'Tea with Fruits' to also demonstrate strong competitiveness in the market. In addition, functional foods and beverages with additional functional value such as functional drinks, energy drinks, sports drinks, and nutritional beverages are also gaining favor from more and more consumers.

Thirdly, domestic products "trendy items" highlight cultural identity Leading the new trend in food and beverage consumption. Among the top ten most funded consumer sectors, national trendy food retail has become a focus of attention and 'capital attraction'.

Fourth, the development of cold chain technology and resource construction are helping China's food and beverage industry take a 'fresh' step The development of the cold chain logistics market has driven an expansion in the sales radius and coverage of some segments within the food and beverage industry. Enterprises such as New Hope have also deployed their own cold chain logistics services.2023In [year], the market scale of China's cold chain logistics industry has reached5170billion, expected2028The year will break through7500Yi. In the future, cold chain logistics will also become a focus for enterprise development.

Fifth, digital intelligence and technological innovation have become new drivers for the development of the food and beverage market He said that Frost & Sullivan has served manyAIEnterprises, including SenseTime and Cloudwalk Robotics, are constantly embracing newAIIntelligent development. In the food and beverage industry, enterprises leverageAR,AINew technologies not only create new information acquisition paths and consumption scenarios but also bring about new product demands and marketing platforms.

Sixthly, new media has become a new way for brands to reach consumers For example, food companies leverage content e-commerce platforms to reach consumers through short videos and live broadcasts, creating new consumption scenarios, attracting new players, expanding the brand footprint, and educating on product categories. This promotes the coordinated development of supply and demand in the food and beverage market.

Seventh, product innovation and iteration are accelerating. New categories and blockbuster products keep emerging, reshaping the landscape Although current market competition is increasingly fierce, the ability of enterprises to innovate products is also growing. Market leaders are breaking established market competition rules and reshaping the competitive landscape by redefining customer needs and accelerating product innovation. Ahead of new beverage offerings100 SKUsAmong the group's proportionate shares, Coca-Cola, Unilever, Yuanqi Forest, Master Kong, and Suntory rank at the forefront.

Eight is China's 'taste' going global to become its 'stomach' Food and beverage going global is an inevitable path for development Southeast Asia has become one of the preferred destinations for ready-to-drink tea and pre-packaged beverages going global. At the same time, Southeast Asia also has tremendous growth potential and is a market and region that many entrepreneurs hope to focus on developing.

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*The above order is not sequential and is arranged in reverse chronological order by listing time.

Frost & Sullivan executives invited to attend the 18th RISE China Food Industry Growth Stars

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