'Frost & Sullivan' Insights
On June 26th, the postpartum care group —— SAINT BELLA was listed on the Hong Kong Stock Exchange, becoming the first family quality care stock in Hong Kong. With star clients such as Qi Wei, Tang Yixin, and Gina staying at the center, and prices almost twice as expensive as ordinary maternity packages on the market, Saint Bella is hailed as a "Haute Couture" maternity center. Taking Shanghai as an example, the cheapest package is priced at 188,000 yuan. What services are included in this package, and why is this price more expensive compared to a maternity nanny? What are the reasons for consumers' choice? Overall, what is the acceptance level of maternity care among mothers in the past two years? Has consumption degradation and a decrease in childbearing affected it? What are the core competitive advantages? What expectations do mothers have been met with?
Li Junyi, consulting manager for Frost & Sullivan Greater China, was interviewed by Blue Whale News to discuss the changing needs of new-generation mothers.
Blue Whale News
Q:Taking Shanghai as an example, the cheapest package is priced at 188,000 yuan. What services are included in this package, and why is this price more expensive compared to a maternity nanny? What are the reasons for consumers' choice? What are the core competitive advantages? What expectations do mothers have been met with?
Li Junyi
Consulting Manager for Frost & Sullivan Greater China
Maternity centers provide services mainly during the critical postpartum period to new mothers and newborns, offering postpartum care and support, including basic maternal and infant care, nutritional dietary adjustments, postpartum recovery, psychological counseling, and more.
Although maternity centers and maternity nannies serve the same target group of new mothers and newborns, there are still differences in professionalism and service matrix provided. Compared to maternity nannies, maternity centers can equip clients with professional service personnel with diverse skills and a more comfortable and spacious living and recuperation environment, thus providing a more specialized, standardized, and comprehensive service matrix; in addition, compared to the limited service hours of a single maternity nanny per day, maternity centers have multiple professionals rotating shifts to ensure 24-hour uninterrupted health monitoring and service guarantees for mothers and infants. These are all core advantages of maternity centers that can better meet the health care needs of new mothers and newborns.
Q:Overall, what is the acceptance level of maternity care among mothers in the past two years? Has consumption degradation and a decrease in childbearing affected it?
Li Junyi
Consulting Manager for Frost & Sullivan Greater China
In recent years, the penetration rate of maternity centers in China has steadily increased. Maternity centers are no longer exclusive to the wealthy or middle-class; many women from low- and middle-income families also choose maternity centers as their first choice for postpartum recuperation. Moreover, more and more young women have stated in surveys that although their income is not high, they consider using dowry to stay in a maternity center. And as women born in the 85s, 90s, and 00s become the main consumer group, they place more emphasis on professional care, scientific parenting, and a "pleasing oneself" experience, driving the transformation of maternity centers from "luxuries" to "necessities."
*This interview has been published in Blue Whale News, with reporter Tu Jun, and the original title was: Maternity Center 'Haute Couture' Saint Bella Listed: Minimum Package 188,000 Yuan, 3 Years of Losses of 12 Billion
