The 2023 'Healthy Living in the Post-Pandemic Era: A Tech-Savvy White Paper' (hereinafter referred to as the 'Report') was jointly released by Frost & Sullivan (Frost & Sullivan, abbreviated as 'Frost & Sullivan'), in collaboration with Gujia Mattresses, the Chinese Sleep Research Society, JD Health, BrainCo, a leading brain technology professional institution, and top enterprises. The report delves into four major chapters: In-Depth Sleep IASA, namely National Sleep Insights, National Behavior Analysis, Sleep Solutions, and Social Advocacy Calls. It aims to provide beneficial information and data on sleep for the Chinese people through a tech-savvy, rational, and professional analytical perspective and sleep solutions.
Zhou Mingzi, Consulting Director of Frost & Sullivan Greater China, was invited to attend the event. At the press conference, she provided an in-depth interpretation of the report and hosted and participated in the themed forum 'Deep Sleep in Technology Leads to a New Ecosystem in the Sleep Industry'.Together with industry experts such as Wang Yong, Deputy General Manager of the Mattress Product Business Unit at Gujia Home Furnishings, Zou Chuan, Assistant General Manager of the Jiangsu-Zhejiang Marketing Business Unit at Gujia Home Furnishings, Yuan Xiangshan, Deputy Secretary-General of the Chinese Sleep Research Society, Liu Haoran, Strategic Development Director of BrainCo, and Professor Lu Yehu from Soochow University, we discussed the value of deep sleep technology.
Zhou Mingzi, Consulting Director of Frost & Sullivan Greater China
Zhou Mingzi pointed out that in the post-pandemic era, people at home and abroad are paying increasing attention to sleep issues, and everyone is the primary responsible person for their own health.
According to a Frost & Sullivan user survey, the average sleep duration of Chinese residents is only 6.8 hours, with nearly one-fifth of respondents reporting an average sleep duration of less than 6 hours. Approximately 44% of the population has an average or insufficient sleep market. Among them, individuals aged 18-24 have the longest sleep duration, while service industry workers have the shortest average sleep duration.In terms of sleep quality, over 80% of Chinese people suffer from sleep problems, with light sleep being the primary issue for most respondents.
The sleep cycle of humans consists of the wakefulness period, light sleep period, moderate to deep sleep period, deep sleep period, and rapid eye movement sleep period.To improve sleep quality, it ultimately depends on the duration of deep sleep.According to BrainCo's popular science on brain technology, the cerebrospinal fluid inside the brain can clear neurotoxic substances produced by brain metabolism during sleep. For example, beta-amyloid, which causes Alzheimer's disease, can effectively prevent damage to brain cells and make one more energetic when waking up the next day.
According to JD Health's relevant data, the number of consultation orders related to sleep on JD Health has exceeded 7 million, a year-on-year increase of 40%. Insufficient sleep has become a 'epidemic' in contemporary times. Topics such as 'sleep', 'insomnia', and 'improving sleep' have received extensive attention and discussion on social media platforms, indicating that 'sleep' has long been a national concern.
Source: Analysis by Frost & Sullivan
In response to the current sleep situation of the nation, most citizens have launched a sleep-saving campaign.Help improve sleep through four major dimensions: a healthy lifestyle, good sleep habits, a comfortable sleeping environment, and effective sleep aids.
According to consumer research data, consumer-oriented sleep solutions are the mainstream means of self-help with sleep, accounting for 52.1% of total consumers.Younger consumers are more willing to pay for sleep, with the range of 1,000-4,999 yuan being the most affordable amount for them. This shows that people are not only willing to spend money on good sleep but also willing to spend a lot of it. The increase in price ranges is due, on one hand, to consumers' strong desire to improve their sleep, and on the other hand, it also indicates that consumers have higher requirements for sleep aids. They are more rational in terms of sleep aid concepts, product design, and scientific principles, and pay more attention to the functionality and safety of healthy sleep products.
According to the purchase category statistics, sleep products with strong technological attributes are more popular among consumers, with about 83.4% of respondents choosing home technology products as their main choice for improving sleep.
Zhou Mingzi then briefly analyzed the current situation of technology sleep solutions.Among many sleep improvement products, sleep aid pillows and mattresses, sleep aid fragrances, sleep monitoring apps, and sleep aid beverages enjoy a higher acceptance among consumers.
Technology products are closely related to consumers' sleep environment and experience, with mattresses being the preferred product category. For mattress-based sleep aids, consumers value the comfort, breathability, and spine support and waist-boosting functions of the mattress; among experiential technology products, sleep aid scents are particularly favored. Sleep aid scents are favored by consumers for their ability to help them fall asleep quickly, maintain sleep continuity, and improve sleep quality. Sleep apps, which use digital means to collect and visualize human sleep data, are also popular among consumers.
Data shows that among those who have purchased a fitness tracker, 75% believe that wearing it is effective for sleep; among those who have purchased or used a sleep monitoring app, 61.5% believe that the app is effective for sleep monitoring.
Source: Analysis by Frost & Sullivan
It is worth mentioning that the intelligent sleep aid and stress relief solution has also become a new trend.The principle is based on hardware, with the intelligent head-mounted device integrating EEG brainwave detection and PPG optical heart rate monitoring. It can synchronously collect triple physiological dimensions of brainwaves, heart rate, and blood oxygen. Through biofeedback meditation, it achieves brainwave frequency reduction - beta > alpha > theta (sleeping) > delta (deep sleep), thereby assisting in falling asleep and improving sleep quality. On the software side, artificial intelligence algorithms quantify brain state into multiple dimensions such as mindfulness index, calmness, and awareness, assisting with sleep guidance and high-quality meditation music to relieve stress and aid sleep.
Zhou Mingzi stated that in recent years, consumers have become more concerned about sleep quality, and everyone hopes to be their own 'health champion'. Health cannot be achieved without everyone's effort. In life, reasonable sleep and exercise habits not only consolidate one's health but also make life and career better.
At the end of the white paper, Frost & Sullivan, together with many industry authorities, calls for advocacy that for businesses, good sleep is never an individual matter but the result of collective efforts by home furnishing companies, technology firms, sleep institutions, and other stakeholders. Whether it is a home furnishing company or a health sleep technology company, as industry leaders, everyone is committed to exploring deep sleep technologies and developing product performance, using better technological products to improve the lives of the nation, and empowering national deep sleep health with better technological concepts. The combined efforts of these high-quality companies will jointly push national health to a new level.
