Frost & Sullivan insights Data from the World Health Organization show that there are currently about 54 million people suffering from depression and about 41 million suffering from anxiety disorders in China. In recent years, China's demand for psychological counseling, diagnosis, and treatment has continued to grow. Reports indicate that by 2023, the market size of this industry is expected to exceed 95 billion yuan (14.7 billion US dollars). As of 2018, China had only about 6,000 psychologists and approximately 1.2 million certified counselors. However, among these 1.2 million counselors, only 30,000 to 40,000 are full-time or part-time practitioners in psychological counseling, which is far below the actual demand. The World Health Organization recommends a ratio of one counselor per 1,000 people, so China would need at least 1.3 million psychological counselors.   Yang Zhi, 21 years old, a student from Qingdao, Shandong Province, waited for two hours before he could finally get in for a follow-up diagnosis by a psychologist. In lieu of that, he was only given five minutes for a brief chat.   Yang Zhi, a 21-year-old student from Qingdao, Shandong Province, waited for two hours before finally receiving the follow-up diagnosis from a psychologist. However, the so-called follow-up diagnosis was just a brief five-minute conversation.   Devastated, Yang wondered if consulting a psychologist for mental health solutions was the right thing to do anymore, given that the field seems to have acquired dimensions of a booming, profitable business.   Yang Zhi has been hit hard. Considering the current good development in this field and the many available treatment services, he is unsure whether he should continue consulting a professional psychologist for mental health issues.   Yang recalled with a sad face later: 'It was different from what I had expected - a longer chat about my recent experiences. I also wanted to know if it's normal to forget things after starting to take prescribed antidepressants. But my psychologist looked so hurried. She was constantly glancing at the long queue outside her office, and I couldn't keep my mind focused in that situation.'   Yang Zhi recalled: 'This was different from what I expected—I thought we would have a detailed conversation about my recent situation. I also wanted to know if it's normal to forget things after starting taking prescription antidepressants, but my psychologist seemed very hurried, she often looked at the long line outside the office, and in that situation, I couldn't keep my thoughts straight.'   Yang then recalled his first visit to the clinic. 'It was almost the same. I waited for over an hour to see the doctor. It struck me that there were so many people who looked just fine from the outside but were struggling with various difficulties in their lives, just like me.'   Yang Zhi continued to recall his first visit to the clinic, 'It was pretty much the same, I waited for over an hour before seeing a doctor. But what shocked me was that there were so many people like me, who seemingly seemed fine on the surface but were actually struggling with various difficulties in life.'   He quickly turned to online psychological consulting platforms, as suggested by his friends.   At the suggestion of a friend, he quickly turned to internet psychological counseling platforms.   "Offline clinics are always crowded. My friends told me that online platforms are easier to access, offer good confidentiality, can help users avoid the potential awkwardness of encountering an acquaintance or colleague, and are more flexible," Yang said.   "Offline clinics have always been overcrowded. My friend told me that online platforms are easier to access, offer better privacy, help users avoid embarrassment with acquaintances or colleagues, and are also more flexible," said Yang Zhi.   "However, I was shocked to see some of the online counselors identifying themselves with fancy designations like 'relationship expert' and 'spiritual hypnosis instructor'. They offer services such as saving a relationship, helping one relieve stress after a breakup, as well as dealing with anxiety and obsessive-compulsive disorder. But somehow I find it hard to trust them," he said.   "However, when I see some online consultants using fancy titles such as 'relationship expert' or 'psychic hypnotist' to market themselves, I'm shocked. The services they offer include saving a relationship, helping you cope with post-breakup stress, and so on, as well as helping you deal with anxiety and obsessive-compulsive disorder. But for some reason, I find it hard to believe them," he said.   Yang is not the only one suffering from depression who hasn't found an ideal place for therapy.   Yang Zhi is not the only one suffering from depression who cannot find an ideal treatment location. Data from the World Health Organization shows that about 54 million people in China are currently suffering from depression, and about 41 million from anxiety disorders.   Data from the World Health Organization show that there are currently about 54 million people suffering from depression and about 41 million suffering from anxiety disorder in China.   Experts say that concerns related to mental health have spurred a multi-billion-dollar business. However, the insufficient number of clinics and professionals has made online platforms an area of focus for investment, which has led to concerns about their qualification and reliability.   Experts say that concerns about mental health have stimulated billions of dollars in business. However, due to the shortage of clinics and professionals, internet platforms have become a key area for investment, leading to concerns about their qualifications and reliability.   In recent years, demand for psychological counseling, diagnosis, and treatment in China has continued to grow, spurring a business whose market size is estimated to exceed 950（$147.00 billion）by 2023, according to the market research provider LeadLeo Research Institute.   In recent years, China's demand for psychological counseling, diagnosis, and treatment has continued to grow. According to data from the market research institution LeadLeo Research Institute, by 2023, the industry's market size is expected to exceed 95 billion RMB (14.7 billion USD).   "Currently, people in China are experiencing increasing pressure from competition at the workplace. In addition, the expansion of cities and the massive rural-to-urban movement of residents have made some people unable to manage challenges associated with rapid urbanization," said Neil Wang, president of consultancy Frost & Sullivan China.   "Currently, Chinese people are facing increasing competitive pressure in the workplace. In addition, urban expansion and large-scale rural-to-urban migration have made it difficult for some individuals to cope with the challenges brought about by rapid urbanization," said Dr. Wang Xin, President of Frost & Sullivan Greater China.   "In addition, people also face great pressure from housing, providing good educational resources to the next generation, and taking care of their aging parents, especially when many middle-aged people are the only child in the family. All these factors have led to a higher demand for psychological counseling, diagnosis, and treatment," Wang said.   "In addition, people are also facing various immense pressures, such as housing, providing good educational resources for the next generation, and taking care of elderly parents, especially many middle-aged people who are only children in their families, which pose particularly great challenges. All these circumstances have led to an increased demand for psychological counseling, diagnosis, and treatment," said Dr. Wang Xin.   The report said that the COVID-19 pandemic outbreak and self-quarantine requirements also had a huge impact on people's mental health. Many people who were interviewed have reflected that physical distancing from family and friends, as well as financial losses, have led to boredom, depression, anxiety, and many other symptoms.   The report states that the outbreak of the COVID-19 pandemic and the requirement for self-quarantine have also had a significant impact on people's mental health. Many interviewed individuals reported maintaining physical distance from family and friends, as well as various economic losses, which have led to boredom, depression, anxiety, and many other symptoms.   To address this issue, the Chinese government issued guidelines on mental health protection. The government has formed a team of specialists for real-time research and evaluation of major mental health issues, another team of psychologists for people's mental health assessment, grading, on-site treatment, a 24/7 hotline for psychological aid, and groups of other social forces.   To address this issue, the Chinese government has issued guidelines for mental health protection. The government has formed an expert team that conducts real-time research and evaluation of major mental health problems, as well as a psychological expert team responsible for assessing, grading, and providing on-site treatment for people's mental health. There is also a 7*24-hour psychological assistance hotline, along with many other social group forces.   "The government, hospitals, and other social forces have made great efforts in providing mental health aid. However, the problem of insufficient number of offline clinics and professionals still exists and has become more prominent than before," said Zhao Hao, founder and head of Golden Crown (Beijing) International Cultural Development Co Ltd, a Beijing-based counseling and training company specializing in parenting, marriage, and sexual harassment prevention.   "The government, hospitals, and other social forces have made many efforts in mental health assistance, but the problem of insufficient offline clinics and professionals still exists, and it is more pronounced than ever," said Zhao Hao, founder and CEO of Golden Crown (Beijing) International Cultural Development Co., Ltd., a consulting and training company headquartered in Beijing specializing in areas such as parenting, marriage, and sexual harassment prevention.   According to a recent report by the LeadLeo Research Institute, a market research provider, how to educate children has become the second most frequently counseled topic on online psychological clinics, after self-adjustment, and is followed by social interactions, career guidance and marriage issues. About 46 percent of people surveyed showed a strong demand for a parenting counseling session, accounting for a significant portion of the multi-billion-dollar business.   A recent report by LeadLeo Research Institute shows, How to educate children has become the second most frequently asked topic on online mental health platforms, only after self-adjustment. Followed by social issues, career guidance, and marriage problems. The report states that approximately 46% of respondents indicated a high demand for parenting advice, which accounts for a significant portion of the billions in business revenue.   The LeadLeo report shows that as of 2018, there were only about 6,000 psychologists and about 1.2 million certified counselors in China. However, only 30,000 to 40,000 of these 1.2 million counselors are working full-time or part-time in the field of psychological counseling. Their number is far below the actual demand. According to the WHO's recommended counselor-to-person ratio of 1:1,000, China needs at least 1.3 million psychological counselors, the LeadLeo report said.   The report from LeadLeo shows, As of 2018, there were only about 6,000 psychologists and approximately 1.2 million certified counselors in China. However, among these 1.2 million counselors, only 30,000 to 40,000 are full-time or part-time practitioners of psychological counseling, which is far below the actual demand. The report states, The World Health Organization recommends a ratio of one psychologist to 1,000 population. Therefore, China would need at least 1.3 million psychologists.   "There is great market demand for vocational training on how to become a psychological counselor, because more and more people find the sector promising and want to enter it, while becoming a counselor has relatively lower requirements compared with becoming a psychiatrist or psychologist," Zhao said.   "The market demand for vocational training for psychological counselors is very high because more and more people feel that this industry has prospects and want to enter it. Compared to becoming a psychologist or psychiatrist, becoming a psychological counselor requires relatively lower qualifications," said Zhao Hao.   Currently in China, there are three types of people who can solve mental health related problems: psychiatrists, psychologists, and psychological counselors.   Currently in China, there are three categories of professionals who can address mental health-related issues: psychiatrists, psychologists, and counselors.   Psychiatrists are medical doctors who specialize in the diagnosis, treatment, and prevention of mental health disorders.   Psychiatrists are doctors who specialize in the diagnosis, treatment, and prevention of mental health disorders.   Psychologists are not necessarily doctors. They provide diagnoses and therapies to help patients cope with various stresses, recover from trauma, and manage mental health disorders.   Psychologists are not necessarily doctors. They provide diagnoses and treatments to help patients cope with various stresses, recover from trauma, and manage mental health disorders.   Psychological counselors spend time talking with patients about an issue and working through it in one-on-one counseling sessions. However, they do not have the authority to prescribe medication or make diagnoses.   Psychologists spend time discussing a problem with patients and resolving it in one-on-one counseling sessions, but they do not have the authority to prescribe or diagnose.   In the past, psychological counselors were required to undergo specialized vocational training, pass certain examinations, and obtain a government-issued license before they could engage in psychological counseling activities.   In the past, psychological counselors had to undergo specialized vocational training, pass certain exams, and obtain a license issued by the government before they could engage in psychological counseling activities.   In 2017, the license was cancelled by the Ministry of Human Resources and Social Security, which implemented a checklist management mechanism for psychological counselors in order to raise the bar for entry-level counselors.   In 2017, the Ministry of Human Resources and Social Security cancelled this license and implemented a list management mechanism for psychological counselors to raise the threshold for junior counselors.   The LeadLeo report pointed out that the requirements for previous license applications were at a low level, and the examinations were also not tough enough.   LeadLeo's report indicates that previous applications for psychological counseling licensure had lower requirements and the exams were not strict enough.   "At present, there is no unified national standard to determine whether a person is qualified to carry out psychological counseling and treatment work. As a result, educational background, practical experience, and personal abilities have become important factors that clinics would consider when hiring new staff," Zhao said.   "At present, there is no unified standard in China to determine whether a person is qualified for psychological counseling and treatment work. Therefore, educational background, practical experience, and personal ability become important factors that clinics consider when recruiting new staff," said Zhao Hao.   "However, the industry still faces challenges as there are quite a number of unqualified counselors, and even psychologists, who lack decent educational backgrounds or good practicing performance, but are still working to offer consultation or treatment to patients," he said.   "However, the industry still faces many challenges because there are quite a number of unqualified counselors or psychologists who lack a good educational background or excellent practical performance yet continue to provide counseling or treatment for patients," he said.   With the rapid development of internet technology and more young people seeking psychological counseling, an increasing number of people are turning to online platforms for psychological counseling and treatment.   With the rapid development of internet technology and the increasing number of young people seeking psychological counseling, the number of people turning to online platforms for psychological counseling and treatment is growing rapidly. Sun Fei, 28, an office worker based in Beijing, has been relying on the online mental health care platform haoxinqing.cn. The Chinese name translates to 'good mood'.   Sun Fei, 28 years old, a Beijing office worker, has always relied on an internet healthcare platform in the field of mental health and well-being called haoxinqing.cn.   "On Haoxinqing, I can choose from various doctors at hospitals across the country with a simple mouse-click or screen-tap. I also get to choose whether to call, text, or set up an in-person meeting for diagnosis. It is much more convenient and flexible than going to an offline clinic," Sun said.   "On the Happy Mood website, I can simply click with my mouse or screen to select doctors from hospitals across the country. I can also choose to have a diagnosis done by phone or text message, or through an in-person interview. This is much more convenient and flexible than going to an offline clinic," said Sun Fei.   "In addition, the website has a specific column for each doctor that clearly states their educational and clinical experience, as well as the hospitals they are currently working in. The design makes it look reliable," she said.   "Moreover, the website has a dedicated section for each doctor, clearly introducing their educational background and clinical experience, as well as which hospital they are currently working at. This design makes the website seem very reliable," said Sun Fei.   According to the LeadLeo report, compared with offline clinics, online platforms leverage fragmented doctors' time and their desire for higher income besides regular salaries to offer patients services that are more flexible, easier to access, and allow them to communicate sufficiently.   The LeadLeo research report indicates that compared to offline clinics, online platforms offer patients more flexible, accessible services that are easier to obtain and allow for sufficient time for communication, taking advantage of doctors' fragmented time and their desire to earn additional income beyond a fixed salary.   The report also stated that online hospitals and clinics with a number of psychiatrists and psychologists from hospitals such as Haoxinqing can make a profit through diagnosis, treatment, and counseling services.   The report also states that internet healthcare platforms like 'Good Mood', which have many psychiatrists and psychologists on board, can make profits through diagnosis, treatment, and consulting services.   In September, ByteDance, the parent company of short video-sharing app TikTok, led the Series C funding round for haoxinqing, marking the largest financing of an online platform in the region.   September, short video apps TikTok ByteDance, the parent company of TikTok, led the Series C financing for Good Mood, becoming the largest financing deal in the domestic mental health internet sector.   In addition to online hospitals and clinics, there are also organizations and businesses that focus on training, counseling, and other forms of services to make a profit.   In addition to internet healthcare platforms, there are also some organizations and businesses that focus on training, consulting, and other forms of services to generate revenue.   Take KnowYourself. Established in 2016, the company has a WeChat account that focuses on producing content to help readers with all sorts of problems in personal growth, work, and relationships.   with Know Yourself For example, the company was established in 2016, and its WeChat official account focuses on producing content to help readers solve various problems in their personal growth, work, and interpersonal relationships.   It has also developed an app called Yueshi (Chinese for lunar eclipse), which offers services such as counseling, psychological assessments, guidance on practicing breathing and meditation, online communities for people to share thoughts, as well as games, videos, and voices to help people relieve stress.   The company has also developed an app called 'Lunar Eclipse', which provides users with services such as psychological counseling, psychological assessment, breathing and meditation guidance. Users can share their emotions and thoughts in online communities, and the software offers many games, videos, and audio materials to help users relieve stress.   To date, KnowYourself's social media accounts have more than 10 million users. "Online psychological counseling and treatment platforms are developing rapidly in recent years, but the industry lacks a standard to supervise involving psychologists and counselors to determine whether they are qualified to offer a range of services," Zhao of Golden Crown said.   To date, Know Yourself The social media account has over 10 million users. "Online psychological counseling and treatment platforms have developed rapidly in recent years, but there is still a lack of an industry standard to supervise psychologists and counselors within them to determine whether they are qualified to provide a range of services," said Zhao Hao, the Golden Crowned One.   "The industry also lacks regulations to govern online platforms' offers to 'treat' patients. Some online platforms have launched services that are eye-catching but not recognized by professionals or assessed by any academic research," he said.   "The industry also lacks regulations on how online platforms treat patients. Some online platforms have launched eye-catching services, but these services have not been recognized by professionals or evaluated by any academic research," said Zhao Hao.   "In the future, more efforts are needed to ensure the long-term sustainable development of the industry," he said.   "Looking ahead, we need to make more efforts to ensure the long-term sustainable development of the industry," said Zhao Hao.   *This article is reprinted from China Daily, authored by LIU YUKUN, with the original title 'Wanted: Caregivers for a beautiful mind'.

On October 15, 2021, Frost & Sullivan's LeadLeo Artificial Intelligence Research Institute officially opened at the Xingzhi Science and Technology Park in Nanjing Economic and Technological Development Zone, marking Frost & Sullivan's further deepening of its engagement in strategic national industry research and its firm determination to expand its presence across the Yangtze River Delta.   Dr. Wang Xin, Global Partner and President of Greater China at Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan'), Wang Chenhui, Managing Partner and Managing Director, Wang Xiaojing, Partner and Managing Director, Yang Xiaocheng, Co-founder and CEO of LeadLeo, and other leaders and guests, along with some colleagues from Frost & Sullivan and LeadLeo, attended the opening ceremony and held a ribbon-cutting event.   Join hands to pool talents and wisdom, and jointly promote industrial prosperity   Frost & Sullivan, integrating 60 years of global consulting experience, has been serving the booming Chinese market with dedication for 23 years. With a global perspective, it helps clients accelerate their business growth and achieve leading benchmarks in industry growth, innovation, and technology. As a globally leading growth consulting firm with rich enterprise service experience, Frost & Sullivan is also a benchmark introduced through innovative cooperation models between Nanjing Economic and Technological Development Zone and Xingang High-tech Park. Frost & Sullivan will join hands with LeadLeo, a leading domestic original research content platform and new type of enterprise service provider, to provide strong research service support and influence support for the further development of Nanjing's artificial intelligence industry and the growth of enterprises within the economic development zone cluster. It is reported that the 'Frost & Sullivan LeadLeo Research Institute' is a comprehensive industry and enterprise service platform jointly built by Frost & Sullivan and LeadLeo, focusing on full-industry data research and exploration of corporate and business cases. It specializes in promoting the healthy, orderly, and sustainable development of industries by centering on industry focal points and hot issues, based on rich case studies and massive data, through an open cooperation research platform.   Dr. Wang Xin stated that the Frost & Sullivan LeadLeo Artificial Intelligence Research Institute will, under the guidance of Nanjing Economic and Technological Development Zone, further focus on the artificial intelligence industry, providing professional and comprehensive consulting services and data support to artificial intelligence enterprises. The institute will prioritize serving enterprises in the development zone, forming a high-quality service team, conducting a thorough survey of enterprises within the park, analyzing their needs, and constructing a big data map of park enterprises including enterprise valuation and operational status, as well as an interactive VR exhibition area for enterprise display. At the same time, the institute will make full use of the industry resource advantages of Frost & Sullivan, introducing top global entrepreneurial innovation projects to gather in the development zone, accelerating the industrial development of the park.   Innovation Builds the Ecosystem, and We Plan for a New Chapter in Development   To fully showcase the research institute's characteristics and present a gift to Nanjing's 'Jin Qiao Conference', on the opening day, Frost & Sullivan and LeadLeo jointly hosted the 2021 China Artificial Intelligence Insights Conference, and the unveiling ceremony of the Frost & Sullivan LeadLeo Artificial Intelligence Research Institute was grandly held at the conference site. Shen Yinlong, Deputy Director of the Nanjing Economic and Technological Development Zone Management Committee, and Dr. Wang Xin, Global Partner at Frost & Sullivan and President of Greater China, jointly unveiled the institute, with nearly a hundred guests and representatives from local media in Nanjing witnessing this historic moment. Jiangsu Province ranks among the top in comprehensive economic competitiveness within China's region, and is one of the most economically active provinces. Its per capita GDP has consistently ranked first in the country since 2009. Together with Shanghai, Zhejiang, and Anhui, it forms one of the six world-class urban agglomerations along the Yangtze River Delta. In the first half of 2021, Jiangsu Province's GDP reached 5519.963 billion yuan, a nominal increase of 18.14% year-on-year, ranking second in the country.   Nanjing, the capital of Jiangsu Province and an important industrial city and economic center in the Yangtze River Delta region, is not only a hub city in the core area of the Shanghai-Nanjing-Hangzhou economy but also an important transportation hub in East China, with a significant geographical location that connects the east to the west and runs through the north and south. In the first half of 2021, Nanjing ranked second in the province with a total GDP of 762.277 billion yuan, accounting for 13.89% of the province's total GDP. The gross regional product of Nanjing Economic Development Zone exceeded the 1000 billion mark, ranking ninth among national economic development zones in terms of comprehensive strength and fourth in terms of business environment. It has developed into an important national-level economic development zone in the Yangtze River Delta region, becoming the main battlefield and strategic position for Nanjing's industrial development and technological innovation.   Frost & Sullivan has a long-standing relationship with Nanjing dating back four years ago. The completed Frost & Sullivan Nanjing Research Institute was a key project in Jiangning District, Nanjing in 2018, undertaking the significant responsibility of promoting the innovative development of high-tech industries, facilitating the steady growth of emerging enterprises, and enhancing the overall national economic level. Today, the institute has provided diversified integration solutions for nearly a hundred hot industries, radiating and driving the innovative development of hundreds of enterprises in the Yangtze River Delta region.   In recent years, in the economic landscape and innovation coordinates of Nanjing, Nanjing Economic Development Zone has actively seized the construction and development opportunities in the Zidong area. Relying on its own industrial foundation advantages, it has pooled the efforts of three districts to lead the creation of China (Nanjing) Smart Valley. The valley has gathered over 300 artificial intelligence-related enterprises, more than 50 industry-leading talents, with the core industries accounting for nearly half of the city's output value, driving the related industries to exceed 70 billion yuan in scale. China (Nanjing) Smart Valley has become the most industrially concentrated, scientifically innovative, largest in terms of park area, best equipped with comprehensive supporting facilities, and has the optimal business environment among artificial intelligence industry bases within Nanjing and even Jiangsu Province. Whether in terms of industrial scale, concentration, or degree of innovation and openness, it provides a unique growth environment for an institution focusing on AI industry research.   In the future, Frost & Sullivan LeadLeo Artificial Intelligence Research Institute will continue to innovate and forge ahead. It will form a synergistic energy among multiple research institutes in Nanjing, empowering outstanding enterprises across various industries and providing professional knowledge services. Against the backdrop of the national '14th Five-Year Plan', it will contribute to promoting the development and construction of science and technology innovation industries and facilitating the deep integration of artificial intelligence technology with the real economy!   About Frost & Sullivan Frost & Sullivan, a global growth consulting firm, integrates 60 years of consulting experience across the globe. Over the past 23 years, it has dedicated itself to serving the booming Chinese market with a global perspective, helping clients accelerate their business growth and achieve benchmark positions in growth, innovation, and leadership within their industries.   Frost & Sullivan specializes in global capital markets and corporate consulting services, providing comprehensive investment and financing as well as various other professional consulting services for enterprises. These include due diligence services, valuation services, assessment services, strategic consulting, management consulting, planning consulting, technical advisory, financial advisory, industry advisory, and more.   The investment and financing business of Frost & Sullivan Greater China has achieved full industry coverage of the Chinese national economy, including a high level of attention to all economic hotspots such as new economies and new infrastructure. It covers sectors such as biomedicine, consumer retail, internet and technology, entertainment media, financial services and fintech, education and training, machinery manufacturing, energy and power, infrastructure, automotive travel, logistics transportation, rail transit, ship shipping, aerospace, ecological protection and environmental management, agriculture, forestry, animal husbandry and fishery, industrial materials, construction engineering, metallurgy and mining, real estate property, etc.   Since the Frost & Sullivan team began providing investment and financing advisory services to corporate leaders and their management teams, it has helped nearly a thousand companies successfully list on the Hong Kong and overseas stock markets. It is a leading enterprise in the field of domestic investment strategy consulting. From 2014 to 2020, Frost & Sullivan maintained its leadership position as the industry's number one market research advisor for Chinese companies going public overseas; moreover, in recent years, Frost & Sullivan reports have been widely cited in the prospectuses, secondary market research reports, and other capital market disclosure documents of leading A-share listed companies in the industry.   For over 60 years, Frost & Sullivan has helped a large number of clients (including Fortune Global 1000 companies, top domestic and international financial institutions, and other leading enterprises) achieve strategic goals by conducting due diligence, valuation analysis, third-party evaluations, and other work through its nearly 50 offices around the world. This is done using powerful databases and expert libraries, as well as rich professional knowledge and consulting tools.   About LeadLeo LeadLeo is a leading original corporate research content platform and new type of enterprise service provider in China. Focusing on the core goal of 'assisting enterprises to accelerate the exploration, enhancement, and dissemination of capital value', LeadLeo has developed a series of products and solutions, including database services, corporate research report services, microvaluation and micro-discovery automation products, financial advisory services, PR and IR services, as well as other corporate growth consulting services.   Currently, LeadLeo has accumulated over 5,000 industry research reports covering more than 2,000 sub-industries, over 1 million data elements from industry research, over 500,000 collaborating experts, and over 2,000 live broadcasts and video content. It provides professional services to over 40,000 corporate and individual users in the fields of research, consulting, investment, and financial institutions. We sincerely welcome elites from all walks of life to communicate and cooperate with LeadLeo. You can send an email or call for consultation.

From September 25th to September 27th, 2021, Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') was invited to attend the '6th China Pharmaceutical Innovation and Investment Conference' (hereinafter referred to as 'Pharmaceutical Venture Capital Conference') hosted by the China Association for Pharmaceutical Innovation Promotion (hereinafter referred to as 'China Pharma Promotion Association'). The Pharmaceutical Venture Capital Conference is co-hosted by the China Pharma Promotion Association, Hong Kong Exchanges and Clearing Limited, Landi International Think Tank, and Ameda Pharmaceutical Consulting, with special support from the Shenzhen Stock Exchange and Shanghai Stock Exchange. It grandly opened on September 25th at Suzhou Industrial Park. The Pharmaceutical Venture Capital Conference has been successfully held for six sessions and has received high recognition and widespread praise from the pharmaceutical industry and investment community. Mr. Mao Hua, Partner and Managing Director of Frost & Sullivan Greater China, delivered a keynote report   Since 2019, Frost & Sullivan has participated in the Healthcare Venture Capital Conference for three consecutive years. At the sixth Healthcare Venture Capital Conference in 2021, Frost & Sullivan continued to collaborate with the conference organizers and well-known listed service providers to successfully host the 'Capital Market Innovation Services Forum' on September 26th. At the event, Mr. Mao Hua, Partner and Managing Director of Frost & Sullivan Greater China, delivered a keynote report on the outlook for the pharmaceutical industry in China in the post-pandemic era.   Mr. Mao Huaie started from Bispecific antibody industry, mRNA technology platform, small nucleic acid drug industry, cell and gene therapy industry, AI healthcare The pharmaceutical industry in China after the post-pandemic era is analyzed from five aspects.   Mr. Mao Hua pointed out in his report that globally and in China, there are ongoing Dual-specific antibody Clinical trials are concentrated in the field of oncology, but global clinical applications have gradually expanded to non-oncology areas, becoming more diversified. The therapeutic areas for bispecific antibody clinical trials in China will continue to expand. In addition, both global and Chinese bispecific antibody clinical trials are mainly in the early stages, with a higher proportion at the late clinical stage globally. As technology matures, more products from China will be approved for IND (Investigational New Drug) and enter the clinical phase, accelerating clinical progress.   at mRNA technology On one hand, Mr. Mao Hua pointed out that mRNA technology is widely applied and has significant advantages. The market demand for mRNA technology is vast, and its successful application in COVID-19 vaccines has attracted much attention, demonstrating its technological advantages and huge market potential in the future.   at small nucleic acid drug On one hand, Mr. Mao Hua stated that large pharmaceutical companies are actively deploying in the field of small nucleic acids through strategic cooperation. In 2016, with the launch of two ASO drugs, the global market for small nucleic acid drugs began to grow rapidly. In the future, as clinical application indications continue to expand and the potential patient population increases, the market size for small nucleic acid drugs will continue to expand.   Mr. Mao Hua said that with the increasing maturity of genetic engineering technology and regulatory systems, globally Cell and Gene Therapy The market has entered a golden age. The Chinese cell and gene therapy market is still in its early development stages, but a comprehensive regulatory system has been gradually established. Global CGT clinical trials are evolving towards diversified disease areas, currently covering genetic diseases, malignant tumors, infectious diseases, and chronic diseases. Domestic clinical trials in China focus more on tumor treatment, with significant room for future expansion of indications.   Finally, AI healthcare On one hand, Mr. Mao Hua stated that based on the development of technologies such as machine learning and natural language processing, AI has been applied in multiple scenarios including drug research and development, assisted diagnosis, and health management, and has a rich target market. China's AI health management, AI imaging, and AI drug research and development have successively seen investment peaks, with AI medical robots expected to become new investment hotspots.   After Mr. Mao Hua delivered his keynote report, experts from listed service institutions participating in the forum shared and exchanged the latest developments in the capital market with the attending guests. This included discussions on hot topics such as the SPAC (Special Purpose Acquisition Company) listing mechanism and the listing rules of the Beijing Stock Exchange. They analyzed some hot issues during the listing process of biotech and pharmaceutical companies and looked ahead to the future development trends of the pharmaceutical and healthcare industries.   On September 17th, the Hong Kong Stock Exchange published the 'Consultation Document on the Acquisition of Special Purpose Companies' (''The Consultation Document''), which sought market opinions on the implementation of the SPAC listing mechanism in Hong Kong, sparking heated discussions. Guests engaged in full communication and debate on this topic. Mr. Mao Hua participated in the roundtable discussion and expressed his views on the opportunities and challenges of the Hong Kong Stock Exchange's proposed introduction of the SPAC mechanism. The guests compared the SPAC model, which has a long history of development in the US market, with the recent SPAC models in the UK and Singapore that have been seeking market feedback on improving or introducing the SPAC system. They analyzed and discussed the main considerations for SPAC listing conditions mentioned in the Hong Kong Stock Exchange's 'Consultation Document', including pre-SPC merger and acquisition considerations, standards for target companies in SPAC mergers and acquisitions, etc., from aspects such as industry development impact and investment and financing opportunities. Mr. Mao Hua, Partner and Managing Director of Frost & Sullivan Greater China, participated in the roundtable discussion   Mr. Mao Hua delivered a speech during the roundtable discussion session   In addition, Ms. Li Qian, Senior Consulting Director of the Healthcare Business Unit at Frost & Sullivan Greater China, participated in the afternoon roundtable discussion session. On behalf of Frost & Sullivan, she provided a professional interpretation of the draft listing rules released by the Beijing Stock Exchange on September 5th. The guests compared the listing conditions with those of other capital markets in Mainland China and, based on their experience serving enterprises listed on other capital markets in Mainland China, especially the New Third Board and Science and Technology Innovation Board, interpreted the listing rules of the Beijing Stock Exchange. They also shared and exchanged views on potential financial, tax, legal, regulatory issues that innovative biotech companies may encounter during the listing process.   Ms. Li Qian, Senior Consulting Director of Healthcare Business Unit in Frost & Sullivan Greater China, participated in the roundtable discussion   Ms. Li Qian spoke during the roundtable discussion session   The conference received widespread attention from participants from biopharmaceutical companies. The series of excellent keynote reports and discussion sessions brought by the experts were highly praised and continuously pursued by the attendees. Frost & Sullivan will continue to leverage its professional expertise in the future, sharing interpretations of China's latest pharmaceutical industry policies and exploring global trends in innovation and development.

The production of digital content such as film and television production special effects and digital human exhibits for exhibitions is booming. With the demand for high-quality content growth and efficient production schedules, cloud migration has become a trend and direction in the future field of content production. On September 24th, at Huawei Connect 2021, Guo Ming, Executive Director of Frost & Sullivan's Greater China region, shared the research findings of Frost & Sullivan on digital content production.   Huawei Cloud joins hands with industry leaders to discuss digital content production technology On September 24th, at Huawei's All-Connected 2021 special speech on "Producing Digital Content on the Cloud and Creating a New High Ground for the Film and Television Industry," Huawei Cloud Media Services provided an in-depth interpretation of the newly released digital content production line solution, shared excellent practice cases, joined hands with industry leaders to discuss digital content production technology on the cloud, promoted the construction of the digital content production standard system, and advanced the innovative development of the film and television industry.   Guo Ming, Executive Director of Frost & Sullivan Greater China, shared the research findings on digital content production at the conference. He mentioned that digital content is developing towards intelligence, convenience, refinement, diversity, and popularization. Cloud-based digital content will become a key focus for future development, effectively promoting the commercial monetization of digital content. Cloud computing can solve problems related to the quality and efficiency of digital content production. Cloud collaboration platforms can provide one-stop digital asset management services for content producers, as well as searchable and previewing platforms for content users, enabling effective control over the production costs of finished products such as films and videos while realizing the continuous value of content.   Lu Zhenyu, Director of Huawei Cloud Video Cloud, interpreted the newly released digital content production line of Huawei Cloud. The digital content production line is based on Huawei Cloud infrastructure, using cloud rendering to solve computing power issues, cloud desktops to handle collaboration, and media AI to improve productivity and reduce repetitive labor. The digital content production line connects the entire process of digital content production, covering shooting, digital image management, material uploading and acceleration, full-cloud production, cloud distribution, etc. It can be used in multiple scenarios such as virtual shooting, film production, digital human creation, and lightweight live streaming, serving various industries and facilitating small and medium-sized enterprises to quickly and procedurally produce digital content.   The production and consumption of digital content clearly cannot do without a high-quality premium media network that connects producers, consumers, cloud-based digital content creation infrastructure, and platform systems. Gu Jiongjiong, Chief Architect of Huawei Cloud, interpreted the Application Delivery Network (ADN) service for cloud-native applications. ADN is a cloud-native SD-WAN network built on top of the Internet, physical private networks, and distributed infrastructures. Through edge containerized deployment, diverse protocol access, and multi-dimensional global intelligent routing algorithms, it creates a globally covered, elastic, agile, application-driven, and perceptual premium network for digital media content and internet applications. ADN provides full-path network acceleration capabilities to enhance the experience of internet applications and media content, and offers cloud tenants with ultimate agility and reliability in cloud access and interconnection services.   At the meeting, Cao Yiming, Director of Video Industry Development at Huawei, joined hands with Jiang Haiyang, a national first-class director, Xie Ning, Vice President of Baisi Media, Deputy Director of the High-tech Film Professional Committee of the Chinese Society of Film and Television Technology, Co-founder of the China Post-production Industry Alliance, Jiang Chuanrong, Chairman of Mingluo Film and Television Technology Co., Ltd., Guo Ming, Executive Director of Frost & Sullivan Greater China, Lu Zhenyu, Director of Huawei Cloud Video Cloud, and other guests. From the perspectives of business requirements for directors and creative artists, as well as technical requirements for industry practitioners such as content producers and ICT service providers, they engaged in an in-depth discussion on the future development trends of the film and content industries, as well as how to better cultivate digital content production technology and promote the prosperous development of the film industry.   Jiang Haoyang believes that technology will drive the continuous upgrading of the film and television industry, enabling it to rise from the ashes like a phoenix. Jiang Chuanrong stated that he hopes to use technological innovations in film and television production cloud migration to help everyone realize their movie dreams. He also hopes that more enthusiasts, R&D personnel, producers, and creators can jointly build public service platforms to contribute to the creation of Chinese cinema. Xie Ning pointed out that the entire film and television industry chain needs to move towards cloud computing, but cloud migration is just the first step. It is necessary to solve widespread issues such as cloud production efficiency, quality, and collaboration. Only when all industries within the chain work together can digital content production technology make faster progress and the film and television industry achieve greater development.   Based on Huawei's long-term accumulation in audio and video fields as well as artificial intelligence technology, Huawei Cloud provides a variety of cloud services and solutions for the entire media production, distribution, and application process, including digital content production lines, real-time audio and video, live streaming, on-demand, transcoding, cloud conferencing, cloud desktops, etc. These services are suitable for fields and industries such as publicity, radio and television, film and television, e-commerce, social entertainment, exhibitions, etc.

The results of the 'EY Fudan Most Promising Companies 2021' selection were announced in Shanghai on September 23, 2021. A total of 15 companies were awarded the 'Most Promising Company Award', and 10 companies received the 'Most Promising Seed Company Award'. Dr. Wang Xin, Global Partner and President of Greater China at Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan'), attended the award ceremony as a member of the independent judging panel and presented awards to representatives of some of the winning companies. Dr. Wang Xin presented awards to the winning companies: Yonteng Group, Shihang Fresh Foods, Aqara, and EES.   The emerging enterprises shortlisted this time mainly cover seven major industries: advanced manufacturing, strategic emerging industries, future industries, modern service industries, emerging service industries, infrastructure, and digital economy. The 'EY Fudan Most Potential Enterprises' selection committee believes that China's economic and social development has entered its fourteenth five-year plan period. On a highly challenging path, many outstanding Chinese entrepreneurs have been pioneering innovation in industries such as information technology, biotechnology, high-end equipment manufacturing, and new materials, bringing new perspectives to the entire market. These emerging enterprises are also helping China accelerate its entry into the forefront of innovative countries, promote a fundamental transformation of development drivers, and enhance China's economic and social development level and international competitiveness.   This year, EY once again joined hands with the School of Management at Fudan University, one of China's top professional institutions. And we have especially invited Frost & Sullivan, a global growth consulting firm China Financial Information Center Serve as a cooperative support institution The selection event for 'EY Fudan's Most Promising Enterprises 2021' is being held, aiming to discover future industry leaders who are defying the current trends, subverting traditional technology fields, and further exploring market space in this era of opportunities and challenges. It also hopes that through this event, the capital market can gain a deeper understanding of China's outstanding emerging enterprises and assist them in achieving rapid growth.   The impact and challenges brought about by the pandemic have spurred significant changes in production and lifestyle, driving rapid growth in related industries. Among them, information technology equipment suppliers and public cloud service providers made rapid arrangements during the pandemic and reaped substantial benefits. At the same time, enterprises that have laid out in emerging technology fields such as blockchain, remote communication, and holographic imaging are also continuously exploring application scenarios for these technologies in emergency management during the pandemic. The tech-enabled pharmaceutical industry is embracing long-term innovation opportunities. The industry transformation in the post-pandemic era also has a profound impact on the development of industries outlined in the '14th Five-Year Plan.' With the implementation of the '14th Five-Year Plan,' there are also many opportunities in the eight national encouraged industries: advanced manufacturing, strategic emerging industries, future industries, modern services, emerging services, modern agriculture, infrastructure, and the digital economy.   This year, 7 of the award-winning enterprises came from strategic emerging industries, and 5 belong to the digital economy industry. Future industries represented by new-generation artificial intelligence, brain science, and biotechnology also receive considerable attention. During the "14th Five-Year Plan" period, under the guidance of national strategic layout, the new-generation information technology industry, biotechnology industry, high-end equipment manufacturing industry, new material industry, green and low-carbon industry, and digital creative industry will lead high-quality economic growth, boost sustainable economic and social development, and the digital economy industry will embrace broader development space. In the future, the government will increase investment in research and development in the digital economy field, while encouraging enterprises to increase investment in R&D, pay more attention to basic research, and support the industrial transformation of scientific and technological achievements. It will provide market support for the large-scale industrialization of digital technology through government procurement, new infrastructure construction, etc., accelerating technological iteration and maturity.   The participating enterprises for the 'EY Fudan Most Potential Enterprise' must be non-listed companies with excellent performance and growth potential. This year's judging panel continues to consist of partners from EY's member institutions in China, as well as senior experts and scholars from the School of Management at Fudan University. Dr. Wang Xin, who has served as a member of the independent judging panel for the Ernst & Young Entrepreneur of the Year several times, also serves as an industry advisor to this year's independent judging panel The comprehensive strength of potential enterprises is evaluated from aspects such as 'good future growth prospects and sustainable development', 'national and international development', and 'distinct competitive advantages'. This selection process, which has been ongoing for eleven years, has become an activity with wide social influence and profound economic significance due to its open and authoritative selection criteria.   Dr. Wang Xin attended the EY Fudan Most Promising Companies 2021 Awards Ceremony   Bis Cong, Partner-in-Chief of EY Greater China, said: "In the post-pandemic era, changes in the social environment and continuous technological progress have had a huge impact on the trend of industry development, bringing new opportunities and challenges to enterprises. A group of companies with disruptive creativity are actively responding to the national call for Industry 4.0 and 'Made in China 2025', vigorously promoting deep reforms in information digitization. We are delighted that this selection event has once again received widespread support from all sectors of society and enthusiastic responses from emerging enterprises. At the new starting point of the '14th Five-Year Plan', we believe that more companies will be able to seize the new opportunities emerging from change, jointly promoting the Chinese economy towards higher-quality development."   He Zhaofeng, Chairman of the EY Fudan Most Potential Enterprise Selection Project and Managing Partner for EY's Listed Companies in Greater China, said: 'Since the beginning of this year, emerging high-tech industries such as domestic information technology, artificial intelligence, high-end equipment, energy conservation and environmental protection, as well as biomedicine, have shown extraordinary potential, with growth rates far exceeding those of traditional industries. The grand blueprint of Digital China is taking shape. A new round of scientific and technological revolution is gradually deepening, giving rise to more new industries, new business forms, and new business models, which also provide continuous and strong new momentum for expanding employment. With the extensive and deep integration of digital technology and industrial economy, as well as the continuous improvement of the country's digital governance capabilities, we believe that the scale of China's digital economy will continue to maintain steady and rapid growth in the future.'   Group photo of Dr. Wang Xin, Mr. He Zhaofeng, some awarding guests and some winners   Group photo of Dr. Wang Xin, some awarding guests and some winners

On September 16th, a special training session on overseas listing financing in Hunan Province, led by the Local Financial Supervision and Administration Bureau of Hunan Province and undertaken by the Changsha Branch of China Merchants Bank, was successfully held in Changsha, Hunan. The main purpose of this meeting was to guide and assist local enterprises in broadening their listing financing channels and accelerating the 'Zero-to-Doubling' plan. Mr. Mao Hua, Partner and Managing Director of Frost & Sullivan's Greater China region, an expert with deep expertise in investment and financing fields, was specially invited to attend this event and deliver a keynote speech. At the meeting, Mr. Mao Hua analyzed the importance of industry analysis in Hong Kong stocks and its focus areas. He not only introduced the specific work content and methodology of industry analysis during the listing process in Hong Kong but also emphasized the important role played by Frost & Sullivan in Hong Kong stock listings.   He introduced that the work process for listing on the Hong Kong stock market mainly consists of three lines: business, finance, and legal affairs. Industry analysis plays an important role in the business sector. The main responsibilities of industry consultants include writing industry reports, building sales forecast models based on company operations, reviewing and assisting with early-stage prospectus industry sections, answering questions related to industries at the Hong Kong Stock Exchange, and preparing investors' inquiries about company operations and industries. Throughout the entire Hong Kong stock listing cycle, industry analysis has played an important role in multiple stages from the initial phase to the middle and later stages.   Subsequently, Mr. Mao Hua further elaborated on the importance and methodology of industry analysis. In Hong Kong stock listings, although industry consultants are an objective third-party role, their analytical dimensions must always take into account the positions of the market, companies, and investors. Industry research analyzes and sorts out the hot topics in the industries where issuers operate from multiple dimensions such as market demand, policy environment, competitive environment, and stage of industry development. Based on industry analysis, industry consultants use a combination of quantitative and qualitative methods to showcase the company's highlights to investors to the greatest extent possible, making an objective and comprehensive analysis from aspects such as the scale and compound annual growth rate of the company's market, as well as the competitive advantages and market share at the business level.   In addition, he mentioned that when building predictive models for clients, the choice of valuation method needs to be combined with the company's life cycle and industry characteristics. Biotech companies applying for listing are usually in the early stages of their life cycle, characterized by high growth potential and a high proportion of intangible assets. Based on these features, the DCF (Discounted Cash Flow) valuation method can better reflect the value of such companies. In this process, industry consultants start from four major elements: disease burden, unmet clinical needs, policy benefits, and pipeline competition, to support and quantify the sales potential of the company's products to support the company valuation. For investors in biotech companies, focusing on products with high sales expectations is also the main investment logic in this sector.   Finally, he emphasized that as a company with over 20 years of experience in the capital market, Frost & Sullivan can mobilize its global office's senior research team to collaborate and provide professional and efficient consulting services to clients. The consulting services cover all industry sectors, including pharmaceuticals, medical devices, healthcare services, energy and power, financial services, consumer and entertainment, automotive travel, communication technology, education and training, and chemical materials. At the same time, Frost & Sullivan is also continuously transforming by integrating market and customer needs, providing one-stop consulting services for enterprises from media promotion, early valuation to IPO and post-listing stages, maintaining its leading position in the niche field of Hong Kong stock listed companies' consulting. As a globally renowned growth consulting firm, Frost & Sullivan integrates 60 years of global consulting experience. For the past 23 years, it has dedicated itself to serving the booming Chinese market and has made the health industry one of its core areas of focus. Over the past sixteen years, the Frost & Sullivan healthcare team has provided financing financial advisory, IPO industry advisory, technical advisory, strategic advisory, management advisory services for hundreds of outstanding domestic and international biopharmaceuticals, medical devices, healthcare services, and internet healthcare enterprises. It is a leader and witness in the development of China's pharmaceutical industry. In terms of the number of completed transaction projects, the Frost & Sullivan healthcare team maintains an absolute leading position in Hong Kong healthcare IPOs, continuously occupying more than 90% of the market share from 2018 to 2020. In the future, Frost & Sullivan will continue to explore cutting-edge industry opportunities and work hand in hand with enterprises to boost innovation and upgrading of China's health industry.

Frost & Sullivan insights In recent years, Chinese sports apparel companies have submitted outstanding results and gained more recognition and trust among consumers. Many Chinese brands are major sponsors of the 2020 Tokyo Olympics, earning a good reputation. In the next five years, it is expected that government policies will provide significant impetus for the development of the sports industry chain from upstream to downstream. At the same time, provinces and cities are likely to introduce more specific guidelines and incentives. The government hopes to improve the overall physical fitness level of residents and promote national fitness. Sports equipment manufacturers, gyms, and training venues may benefit from this trend in the coming years.   Although the event was postponed for a year, the 2020 Tokyo Olympics finally concluded successfully last month. The Chinese delegation achieved good results at this Olympics, and many Chinese brands were major sponsors of the event. Lou Lei, Executive Director of Frost & Sullivan Greater China, said in an interview with China Daily that over the next five years, it is expected that government policies will provide significant impetus to the development of the sports industry chain from upstream to downstream. Sports goods manufacturers, gyms, and training venues may benefit from this trend in the coming years.   Sports brand merchants are 'starting fast' to attract new business opportunities Sports brands quickly get off to a good start to attract new business   Chinese athletes excelled at the 2020 Tokyo Olympics, which ended early last month, despite competing in empty venues due to the COVID-19 pandemic.   Chinese athletes achieved outstanding results at the 2020 Tokyo Olympics, which concluded earlier last month, although many venues were empty due to the COVID-19 pandemic.   Despite the lack of spectators, the Games attracted a huge television and online audience in China, mainly due to the one-hour time difference between China and Japan, and people staying at home to avoid possible infection from new clusters of the virus on the Chinese mainland.   Despite the absence of spectators, the Olympics still attracted a large number of Chinese viewers through television and the internet, as China and Japan only have an hour's time difference, and people stayed at home to avoid contracting the virus.   Lou Lei, executive director at consultancy Frost & Sullivan China, said, "Chinese athletes performed well in different competitions at Tokyo 2020."   Lou Lei, Executive Director of Frost & Sullivan Greater China, said: 'Chinese athletes performed exceptionally well in all events at the 2020 Tokyo Olympics.'   "In recent years, Chinese sportswear companies have also delivered excellent results, winning increasing recognition and confidence among consumers," Lou said.   Lou Lei said that in recent years, Chinese sports apparel companies have also submitted outstanding reports card, gaining more recognition and trust among consumers.   "Several Chinese brands that were major sponsors of the Tokyo 2020 Olympics and provided sportswear and equipment have been very successful. It is only natural for consumers to associate sports brands with Chinese athletes, thereby giving the brands a good reputation when people buy their products," Lou added.   "Some very successful Chinese brands were the main sponsors of the 2020 Tokyo Olympics and provided sportswear and equipment. Naturally, consumers associate sports brands with Chinese athletes, so when they buy products from these brands, they have a good reputation," added Lou Lei. A Li-Ning store in Shanghai. CHEN YUYU/FOR CHINA DAILY Source: China Daily   However, Adam Zhang, founder of Key-Solution Sports Consulting, a sports marketing and consulting company based in Beijing, said that sponsorship for the Tokyo Olympics was not as active as that for previous Games in terms of promotion and integration of online and offline activities. This was due to the constantly changing situation caused by the pandemic.   Zhang Qing, founder of Beijing's Key-Solution Sports Consulting Company, said that the sponsorship for the Tokyo Olympics was less active in terms of promotional efforts and a combination of online and offline activities compared to previous editions. This is mainly due to the continuous changes caused by the pandemic.   Zhang said that with the widespread use of mobile devices to watch the Olympics, the relationship between consumers, athletes and sponsors has changed significantly.   Zhang Qing stated that due to the widespread use of mobile devices by viewers to watch competitions, there have been significant changes in the relationship between consumers, athletes, and sponsors.   "From athletes competing and spectators watching events, to audience participation and content creation, a new kind of collaboration requires more long-term engagement and quick real-time responses from sponsors," Zhang said.   Zhang Qing said: 'From athletes competing and spectators watching, to spectators participating in content creation, a new sense of collective effort has made sponsors need to increase long-term investment and be able to respond quickly and in real time.'   Chinese beverage producers including Nongfu Spring and leading sportswear brands such as Li-Ning, Anta and Peak were among the sponsors.   Sponsors include Chinese beverage manufacturers such as Nongfu Spring, and leading sports brands like Li Ning, Anta, and Pique. A worker finishes assembling a table tennis racket at a Shanghai DHS Group factory. PROVIDED TO CHINA DAILY Source: China Daily   Anta Sportswear Group, a sports apparel giant and an official partner of the Chinese Olympic Committee, designed the podium uniforms for Team China at the Tokyo Olympics.   Anta Sports, a sports apparel giant, is an official partner of the Chinese Olympic Committee and designed the podium uniforms for the Chinese team.   The results of an Olympic 'mindshare' brand marketing survey just released by a leading research institution show Anta taking the lead over other brands, with a 40% share among customers.   The results of a recent Olympic 'Thought Sharing' brand marketing survey by authoritative research institutions show that Anta leads other brands with a share of 40% among customers.   In the first half of this year, Anta launched a new brand concept inspired by the Olympics. The company said it has frequently interacted with consumers on national mainstream media and social network platforms, winning over 10 billion brand views.   In the first half of this year, Anta launched a new brand concept inspired by the Olympics. The company stated that it has been frequently interacting with consumers on mainstream national media and social networking platforms, earning over 10 billion brand views.   Having worked with the Chinese Olympic Committee for 16 years, Anta has invested over 30（4.6） in the research and development of sportswear technology and has vowed to add another 40 to this sector.   Cooperating with the Chinese Olympic Committee for 16 years, Anta has invested over RMB 3 billion (US$460 million) in the research and development of sports apparel technology and has committed to increasing investment by another RMB 4 billion in this field.   Based in Xiamen, Fujian Province, the company has provided sportswear products for 28 Chinese teams competing at Olympic Games. It has developed advanced technologies to manufacture equipment for 10 teams representing China, including shoes and a waist support system for weightlifters and super-light shoes for boxers.   The company's headquarters is located in Xiamen City, Fujian Province, and has provided sportswear products for 28 Chinese teams participating in the Olympic Games. It has developed advanced technology to manufacture equipment for 10 Chinese teams, including weightlifters' shoes and waist support systems, as well as ultra-lightweight shoes for boxers.   This year, it launched "Anta championship experience stores" in key shopping locations, attracting a wide range of consumers. Licensed products have been introduced for the 2022 Winter Olympics in Beijing and Zhangjiakou, Hebei province. The items featuring the Chinese national flag attract buyers with "medium and high consumption capacity", paving the way for the company to open more such stores.   According to the company, it opened 'Anta Champion Experience Stores' at major shopping locations this year, attracting a wide range of consumers. The Winter Olympics held in Beijing and Zhangjiakou, Hebei in 2022 introduced licensed products. These products featuring the Chinese national flag have attracted buyers with 'moderate to high consumption capabilities,' paving the way for the company to open more such stores. Products are displayed at a Peak store in Shanghai. PROVIDED TO CHINA DAILY Source: China Daily   Revenue growth Revenue increase   Ding Shizhong, Chairman of the Board of Directors and CEO of Anta Group, said that the company will continue to focus on sportswear, consolidate research and development, and continuously develop a multi-brand competitive edge to cater to sports-loving consumers in different market segments and fields.   Ding Shizhong, Chairman and CEO of Anta Group, stated that the company will continue to focus on sports apparel, consolidate R&D, continuously build competitive advantages across multiple brands, and cater to consumers who love sports in different market segments and fields.   The group can achieve this due to government policies promoting national fitness, as well as the Tokyo 2020 Olympics and the 2022 Beijing Winter Olympics, Ding said.   Ding said that the group was able to achieve this due to the government's policies promoting national fitness, as well as the Tokyo Olympics in 2020 and the Beijing Winter Olympics in 2022.   The Tokyo Olympics also boosted revenue and profits for sportswear manufacturer Li Ning Co. According to its interim report for this year, revenue soared by 65 percent in the first six months to 101, while net profits rose by 187 percent to 19.6. The brand sponsored the Chinese shooting, diving and table tennis teams.   The Tokyo Olympics also boosted the revenue and profits of sports apparel manufacturer Li Ning. According to this year's interim report, revenue surged by 65% to RMB 10.1 billion in the first six months, while net profit increased by 187% to RMB 1.96 billion. The brand has sponsored the Chinese shooting team, diving team, and table tennis team.   Zhang said that many Chinese sponsors have explored marketing innovation, for example by inviting gold medalists to participate in live-streaming sessions sponsored by brands.   Zhang Qing said that many Chinese sponsors have explored marketing innovations, such as inviting gold medal winners to participate in live events sponsored by the brand.   "The winners of the Olympics are 'nationals of the internet' - the athletes who participated and the internet users who volunteered to develop content based on real-time events at the Games," Zhang said.   Zhang Qing said that the winners of the Olympics are 'Internet natives' - athletes participating in the competition and internet users who voluntarily develop content based on real-time Olympic events.   Marketing major sporting events is now defined as 'emotional marketing', as young athletes and the events themselves create emotions that inspire the public and viewers, Zhang said.   Zhang Qing said that marketing of major sports events is now defined as 'emotional marketing', because young athletes and the events themselves create emotions that motivate the public and spectators.   He added that transforming emotions and traffic generated from such events into business and revenue opportunities requires brand teams to accurately locate the market and respond quickly.   He added that converting the emotions and traffic generated by such events into business and revenue requires the brand team to accurately position the market and respond quickly.   The strong momentum in China's sportswear industry is deeply rooted in government policies aimed at promoting national fitness and building a wholesome and healthy society.   The strong momentum in China's sports apparel industry is deeply rooted in the government's policies aimed at promoting national fitness and building a healthy society.   Last month, the State Council, China's Cabinet, unveiled a five-year blueprint for 2021 to 2025, designed to increase public participation in physical exercise. The guideline includes measures to increase the number of sports facilities in communities nationwide.   Earlier this month, the State Council of China announced a five-year blueprint for 2021 to 2025, aiming to increase public participation in physical exercise. The guide includes measures to increase the number of community sports facilities nationwide. Nongfu Spring was one of the Chinese sponsors at Tokyo 2020. ZHU XIAOMENG/FOR CHINA DAILY Source: China Daily   By 2025, the government aims for 38.5 percent of the population to participate regularly in physical exercise—last year, the proportion was 37.2 percent. According to the plan, the market scale of the sports sector in China is expected to reach 5 trillion yuan by 2025.   By 2025, the government's goal is to have 38.5% of the population regularly participate in physical exercise—last year, this proportion was 37.2%. According to the plan, by 2025, the market size of China's sports industry is expected to reach 5 trillion yuan.   The government also aims to set up more fitness facilities in counties, villages and communities, so that residents can access them within a 15-minute walking distance.   The government also plans to establish more fitness facilities in counties, villages, and communities, allowing residents to use these facilities within a 15-minute walk.   Lou, from Frost & Sullivan China, said: 'In the next five years, the plan seems set to give a huge boost to the development of the sports sector industry chain from upstream to downstream, as the level of support is unprecedented in China. Provinces and cities are expected to launch more-specific guidelines and encouragement measures in response to the blueprint.'   Lou Lei, Executive Director of Frost & Sullivan Greater China, said: 'In the next five years, this plan seems to offer tremendous impetus for the development of the sports industry chain from upstream to downstream, as the level of support is unprecedented in China. It is expected that provinces and cities will introduce more specific guidelines and incentives based on the blueprint.'   "China aims to improve the overall physical fitness levels of residents and promote fitness as a habit for the public, rather than just for a small group of professionals. Sports goods manufacturers, gyms and training venues are likely to benefit from this trend in the coming years," Lou said.   "The goal of China is to improve the overall physical fitness level of its residents and promote fitness as a habit for all, not just a small group of professionals," said Lou Lei. "Sports equipment manufacturers, gyms, and training venues may benefit from this trend in the coming years," he added.   *This article is reprinted from 'China Daily', authored by WANG ZHUOQIONG and ZHU WENQIAN, with the original title 'Chinese sponsors take the lead at Olympics'.

Frost & Sullivan insights As social media platforms and short-video platforms become increasingly popular among Chinese consumers, trending topics can easily lead to discussions and dissemination. The popularity of Olympic-related topics has led to a surge in online sales of items similar to those worn by athletes. Buyers said they want to pay tribute to the hard work and achievements of athletes.   During the Tokyo Olympics, Olympic-related products were also sold online. Lou Lei, Executive Director of Frost & Sullivan Greater China, said in an interview with China Daily that Chinese athletes achieved remarkable results in various competitions at the 2020 Tokyo Olympics. Popular sports among the public such as running, basketball, and football are always likely to be the focus of discussion. This has led to a surge in products related to the Olympics. In recent years, Chinese consumers have continuously increased their confidence and recognition of domestic products and brands.     Traders in Yiwu, Zhejiang Province, China's largest small commodities distribution center, have long prepared to sell small items related to the 2020 Tokyo Olympics.   Traders in Yiwu City, Zhejiang Province, the largest small commodity distribution center in China, have long been preparing to sell small commodities related to the 2020 Tokyo Olympics.   Their sales hopes were boosted when Yang Qian, the first Chinese gold medalist at the Games, became a big online hit after her victory in the women's 10-meter air rifle competition on July 24, the first day of competition.   On July 24th, the first day of the competition, Yang Qian, China's first Olympic gold medalist, caused a sensation online after winning the women's 10-meter air rifle event, greatly boosting their sales prospects.   Yang, a 21-year-old student athlete from Tsinghua University, enjoyed the moment by forming a heart shape with her hands as she celebrated her triumph on the podium.   As the 21-year-old Tsinghua University student athlete Yang celebrated her victory on the podium, she formed a heart shape with her hands to enjoy the moment.   Yang was wearing a hairpin with a yellow duck design, and following her triumph, such hairpins were in high demand among a large number of buyers.   Ms. Yang's yellow duck-shaped hairpin, which became a hit among many buyers with her victory, has become extremely popular.   Gold medalist Yang Qian celebrates on the podium in Tokyo, July 24, 2021. [Photo/IC] Source: China Daily   Traders in Yiwu, seeing the debate about Yang's hairpin on social media platforms, wasted no time making items in similar styles to capitalize on this business opportunity.   Yiwu traders, seeing the debates about hairpins on social media platforms, seized the opportunity to create similar products to capitalize on this business opportunity.   According to Taobao, an e-commerce platform of Alibaba Group, the average daily online search volume for "yellow duck hairpins" soared by more than 4,000 percent year-on-year in the week following July 24.   Data from Taobao, an e-commerce platform under Alibaba Group, shows that within a week after July 24th, the average daily online search volume for 'Yellow Duck Hairpin' soared by more than 4000% year-on-year.   In less than a month, one retailer on Taobao sold nearly 100,000 of these hairpins. The trader also created 22 styles and colors of hairpins similar to those worn by Yang. The prices for the items ranged from 3 yuan to 10 yuan (46 cents to $1.55).   In less than a month, a retailer on Taobao sold nearly 100,000 hairpins. The businessman has also developed 22 styles and colors of hairpins similar to the ones Yang wears. The prices for these items range from 3 yuan to 10 yuan (from 46 cents to $1.55).   Hairpins have also been sought by customers overseas. Another Alibaba Group e-commerce platform, Tmall, said that in July, more than 10,000 yellow duck hairpins were ready to complete safety checks at its warehouse in Shanghai for delivery to customers in Tokyo.   Hairpins are also popular among overseas customers. Another e-commerce platform of Alibaba Group, Tmall, stated that in July, more than 10,000 yellow duckbill hairpins were ready to undergo safety inspections at the Tmall Shanghai warehouse and be delivered to customers in Tokyo.   Lou Lei, executive director of consultancy Frost & Sullivan China, said: 'Chinese athletes achieved strong results in different competitions at the Tokyo 2020 Olympics. In the past few years, Chinese consumers have shown increased confidence and recognition of domestic products and brands.   Lou Lei, Executive Director of Frost & Sullivan Greater China, said: 'Chinese athletes competed in all events at the 2020 Tokyo Olympics Remarkable achievements have been made. In the past few years, Chinese consumers' confidence and recognition of domestic products and brands have been continuously increasing.   "Hot topics can easily generate discussion and go viral due to the increasing popularity of social media platforms and short-video platforms among Chinese consumers," Lou said.   "Since social media platforms and short-video platforms are becoming increasingly popular among Chinese consumers, hot topics can easily lead to discussion and dissemination," said Lou Lei.   Last month, among the items worn by gold medalists during the Tokyo Olympics, the yellow duck hairpin was the most popular among online buyers, according to Taobao.   According to Taobao, at the beginning of last month, among the items worn by gold medalists at the Tokyo Olympics, the yellow duckbill hairpin was the most popular among online shoppers.   Other items in high demand include necklaces similar to those worn by table tennis player Chen Meng during competition, an essential balm used by weightlifter Hou Zhihui at Tokyo 2020, and mobile phone cases like the one owned by basketball player Yang Shuyu.   Other items with high demand include necklaces similar to those worn by table tennis player Chen Meng during competitions, essential lotions used by weightlifter Hou Zhihui at the 2020 Tokyo Olympics, and phone cases owned by basketball player Yang Shuyu.   In addition to small items, other products related to the Tokyo Olympics are also selling online.   In addition to small items, other products related to the Tokyo Olympics are also sold online.   Damoson, an online store selling men's wear on Tmall, launched a new black-and-white T-shirt during the Games with "Go China" printed in Chinese characters on the front. The store said it noticed the potential business opportunities resulting from the Games and decided to launch the T-shirt immediately to attract more customers.   Tmall men's clothing online store Damoson launched a brand-new black and white T-shirt during the Olympics, with the Chinese characters 'Set Off for China' printed on it. The store stated that it noticed the potential business opportunities brought about by the Olympics and decided to immediately launch this T-shirt to attract more customers.   In online messages posted, buyers said they wanted to pay tribute to athletes' hard work and achievements.   In the messages posted online, buyers stated that they wanted to pay tribute to the athletes' hard work and achievements.   However, the popularity of small items related to the Olympics is nothing new.   However, the popularity of small Olympic-related items is nothing new.   During the London Olympics in 2012, and at the Rio de Janeiro Games four years later, online sales of items similar to those worn by athletes surged.   During the 2012 London Olympics and four years later at the Rio de Janeiro Olympics, online sales of items similar to those worn by athletes surged.   Lou said, 'The popularity of certain topics related to the Olympic Games is unlikely to last online for a long time, as users tend to constantly discover new issues to discuss. After the Tokyo Olympics, there is expected to be less discussion about some relatively niche sports.'   Lou Lei said, 'Some topics related to the Olympics are unlikely to last online for too long because users tend to keep looking for new topics to discuss. After the Tokyo Olympics, it is expected that discussions about some relatively niche sports will decrease.'   "However, sports such as running, basketball and soccer, which are widely popular among the public, are always likely to feature in discussions."   "However, popular sports among the public such as running, basketball, and football are always likely to be a focus of discussion."   *This article is reprinted from China Daily, authored by ZHU WENQIAN, with the original title 'Small items in high demand as Zhejiang traders seize sporting opportunity'.

Wang Chenhui, Partner-in-Chief of Frost & Sullivan Greater China, attended the Master Kong PET press conference   On August 31, 2021, Master Kong held a press conference for the PET project at Shanghai Disney Resort. Mr. Wang Chenhui, Partner-in-Chief and Managing Director of Frost & Sullivan's Greater China region, was invited to attend the event and released the '2021 PET Bottle Sustainability Report under the Background of Carbon Neutrality'. The report was jointly produced by Frost & Sullivan, Cailian Communications, and LeadLeo Research Institute.   Under the global trend of carbon neutrality, jointly build a sustainable development ecosystem for PET bottles   01. Overview of the 'carbon neutrality' background, overview of the 'plastic restriction' background, sustainable development path for PET bottles, and the impact of sustainable development of PET bottles on carbon neutrality Last century, industrialization developed in countries around the world, significantly accelerating the rate of carbon dioxide emissions. The greenhouse effect intensified, and climate change led to frequent extreme natural disasters.   Since the beginning of the 21st century, in order to mitigate the greenhouse effect and improve the natural environment, carbon emission governance has become one of the important international issues actively discussed by various countries. The concept of 'carbon neutrality' has gradually gained popularity globally, and many countries have reached a consensus on carbon neutrality issues, setting target times for achieving their own carbon neutrality goals and making relevant commitments.   Among them, the Chinese government also proposed at the 75th session of the United Nations General Assembly in September 2020: to strive to peak carbon dioxide emissions by 2030 and achieve carbon neutrality by 2060. Under the backdrop of carbon neutrality, China, as the world's largest producer and consumer of plastics, has been committed to increasing its national contribution. It has formulated detailed laws and regulations for the production, use, and recycling of plastics. By adopting more robust 'plastic restriction' policies and measures, it strengthens the management of plastic use and minimizes the environmental impact caused by plastics as much as possible. As a type of plastic, PET is made from petroleum through refining and polymerization. Both its production and processing processes lead to the emission of greenhouse gases such as carbon dioxide. Therefore, "Plastic restriction" is an effective way to achieve carbon neutrality. From the perspective of development's ultimate goal, reducing plastic usage in PET bottles involves consumer acceptance of lightweight PET bottles, production-side reduction in PET plastic consumption, consumer recycling of PET bottles, and the recovery and regeneration treatment of PET bottles. These are all effective measures to implement "plastic restriction." , Therefore, it can also be considered a sustainable development approach that helps with carbon emission reduction. How much impact can the sustainable development of PET bottles have on carbon neutrality?   According to the American Plastics Recycling Association, producing 1 kilogram of virgin PET plastic resin requires approximately 2.23 kilograms of carbon dioxide emissions, while producing 1 kilogram of recycled PET plastic resin only emits 0.91 kilograms of carbon dioxide. If calculated through the sustainable development path of recycling PET bottles, assuming that all 24.11 million tons of PET bottles consumed globally in 2019 are recycled for the production of recycled textiles, it can reduce carbon emissions by 31.83 million tons compared to using virgin PET resin to produce textiles, which is equivalent to the annual carbon emissions of about 6.1 million vehicles.   It can be seen that by adopting a sustainable development path for PET bottle recycling, carbon dioxide greenhouse gas emissions can be significantly reduced, which will make a significant contribution to achieving the global 'carbon neutrality' goal.   02. China's PET bottle consumption, plastic reduction in PET bottles, recycling of PET bottles, and regeneration of PET bottles   In terms of consumption volume, the consumption of PET bottles in China has continued to grow, increasing from 6.33 million tons in 2016 to 9.49 million tons in 2020. Looking at the distribution of downstream consumer sectors for PET bottles in China, bottled water and beverages are the main consumption areas, accounting for a total of up to 75%.   Among them, bottled water consumption accounts for 41%, making it the primary consumer segment for PET bottles. Due to the characteristics of PET bottle materials such as being non-toxic, odorless, tasteless, and capable of direct contact with food-grade products, PET bottles have become the preferred packaging material in the beverage industry. Lightweight bottles, as an important plastic reduction method in the sustainable development of PET bottles, can effectively reduce the consumption of PET materials and energy. At the same time, they can improve the production efficiency of related enterprises and lower their production costs. Currently, the global lightweight bottle technology has become quite mature.   From 1990 to 2019, taking 500 milliliter bottled water as an example, through technological innovation, food packaging supplier Sidel has reduced the weight of the bottle body by 66%. This can save 1,485 tons of PET per year and reduce energy consumption by 335,000 kilowatts. PET bottles are also a type of plastic packaging material with high recyclability, capable of being 100% recycled. According to the United Nations Environment Programme, among all signatories of packaging goods and retail sectors, the beverage sector accounts for 88% of the total weight of plastic packaging, making its recyclability far exceed that of other sectors' plastic packaging. This is due to the widespread use of PET materials in beverage packaging. Looking at the global recycling rate of PET bottles, there are significant differences between countries. China leads the world with a recycling rate of 94%, which benefits from having an efficient PET bottle recycling system driven by economic interests and adapted to the country's national conditions, fully demonstrating its flexibility and uniqueness. Currently, recycled PET bottles are cleaned and broken down into recycled PET flakes, which are supplied to chemical fiber factories. These flakes are then reprocessed into recycled PET pellets, which can be used to make clothes or bags. In China, from PET bottles to recycled PET, the consumption of chemical fiber-based recycled PET products accounts for as high as 81% in the downstream consumption of the entire PET recycling industry chain, making it the highest consumer sector for recycled PET at present.   Globally, the recycling industry, including China, is continuously moving towards the recycling end. Building a complete and mature plastic recycling system and packaging stations helps improve the quality of PET bottle recycling, thereby increasing the recycling rate of PET bottles. This is also an effort towards achieving sustainable development of PET bottles.   03 Development Challenges: The awareness of recycling and environmental protection is weak among the general public, consumers have low acceptance of lightweight bottles and recycled PET, and the commercial application of new biobased PET materials needs continuous exploration.   Challenge One: Through comparison, the recycling rate of PET plastic bottles in China is now at a relatively high international level. It can be said that sustainable development of PET bottle production in China has achieved good results. However, there is still room for improvement in public education on PET bottle environmental protection.   Compared to countries like Norway, Germany, and Japan, which also have high recycling rates, China's challenge lies in the fact that the public's awareness of active and correct PET bottle recycling is still relatively weak. China's solid waste recycling work, such as plastic bottles, relies more on 'scavengers' and 'traders' to complete. However, with the gradual establishment of new solid waste laws, if these roles gradually withdraw from the market, the future trend of PET plastic bottle recycling rates may require continuous attention. Moreover, public environmental education efforts need the joint efforts of the government, enterprises, and relevant organizations. Challenge two: Consumers have low acceptance of lightweight bottles and recycled PET. With economic development, Chinese consumers have put forward higher quality requirements for products, gradually reducing their acceptance of lightweight bottles that are lighter in weight and softer to the touch. Consumers even mistakenly regard the use of lightweight bottles and recycled PET products as counterfeit goods, leading to a misunderstanding that 'businesses are cutting corners,' which is not conducive to the industry's progress in 'plastic reduction.'   Due to acceptance issues, even in a technically favorable environment, the recycled PET market has not been as good as expected. Affected by the consumer side, production capacity on the supply side has not significantly increased. From 2016 to 2020, China's recycled PET operating rate continued to decline, falling from 50% to 33%. Challenge 3: The commercial application of bio-based PET materials needs continuous exploration. Bio-based PET is a more environmentally friendly new material, with all or part of its production raw materials coming from biomass. Its production, recycling, and reuse processes can effectively reduce carbon emissions and fossil fuel consumption.   Although the environmental benefits of biobased PET are prominent, its cost is about 1.25 to 1.5 times that of fossil-based PET. To achieve mass production of biobased PET, it is still necessary to overcome large-scale manufacturing technology and further reduce the process costs of producing biobased PET materials. This is also the direction where China needs to continue working hard on the path to sustainable development of PET bottles in the future.   Practice Cases and Future Prospects   Currently, whether globally or in China, some related enterprises have begun to actively practice sustainable development of plastics. By the end of 2020, 126 corporate institutions had signed the 'New Plastics Economy Global Commitment.' Among them, packaging product companies, packaging manufacturers, and retailers are the largest signatories. This includes PepsiCo in the beverage industry and Unilever in the personal care industry, with a total of 89 signatories. The environmental social responsibility of these enterprises is of significant importance for the global sustainable development of plastics.   Case 1: Persisting in the Recycling and Reuse of PET Bottles In the practice case of PET bottle recycling and reuse, in response to the national call for environmental protection and resource recycling, Master Kong Beverage actively promotes its 'recycling and reuse' PET sustainable development concept. It encourages factories at the production end to recycle discarded PET bottles to produce recycled PET products. At the same time, it encourages employees to use recycled PET-related products, such as clothing made from recycled PET. Master Kong Beverage has reached a brand partnership with Veolia, and subsequently, each supply chain department of Master Kong Beverage plans to fully implement a PET recycling and reuse plan, recycling about 6,000 tons of waste PET per year, which can achieve a reduction of 16.8 tons of greenhouse gas emissions.   Case 2: Becoming a force in 'plastic reduction' In the 'plastic reduction' initiative, various beverage companies are also actively formulating plans to reduce the use of plastic packaging, optimizing processes and reducing the weight of beverage packaging materials. Among them, both Master Kong's beverages and Pepsi-Cola's beverage business lines have carried out various 'plastic reduction' practices and achieved corresponding energy conservation and emission reduction results.   Case 3: Public Environmental Protection Education and Promotion At the same time, in order to disseminate correct environmental protection concepts and methods to the public, some beverage brands have participated in environmental education public welfare activities related to PET bottles. For example, Master Kong Beverages has organized science popularization parent-child activities with the theme of PET bottle recycling, a water education public welfare activity themed 'Know Water, Love Water, Save Water', and a Pepsi Zero Waste Public Education Project, all of which actively convey the sustainable development concept of PET bottles to the public and have received positive social responses.   Future Outlook: China has achieved certain results in the sustainable development of PET bottles, but there are also some problems and challenges.   We advocate that all sectors of society, including government agencies, related enterprises, organizations, consumers, and other entities, jointly participate in creating a sustainable PET bottle ecosystem. Government agencies have introduced policies and regulations conducive to the recycling of empty bottles based on China's national conditions; relevant enterprises and organizations can strengthen environmental protection cooperation and exchanges; consumers should actively accept public education to enhance their awareness of active recycling. It is reported that the PET project released this time is part of Master Kong's sustainable development vision for PET. It aims to call on and support the government in developing the PET recycling processing industry chain, and actively educate and promote public participation in PET bottle sorting and recycling.

On August 30, 2021, the global trend of 'carbon peak and carbon neutrality' has become mainstream. To assist operators around the world in achieving their green network 'dual carbon' action plans, Huawei held its first Wireless Media Salon and Mobile Broadband Forum BMBBF2021 Pre-Communication Meeting in Shanghai. Dr. Wang Xin, Global Partner and President of Greater China at Frost & Sullivan (Frost & Sullivan, abbreviated as: Frost & Sullivan), was invited to attend this event and delivered a keynote speech titled 'Practicing Dual Carbon Commitments, Building a New Era of Green Networks'. Dr. Wang Xin, Global Partner and President of Frost & Sullivan Greater China, delivered a keynote speech     Dr. Wang Xin said: "Thanks to policy promotion, the explosion of new 5G scenarios, the opening up of carbon emission trading, and the rise of ESG, green networks will become an inevitable path for the future development of the ICT industry, bringing immeasurable economic and social value to society as a whole." In addition, he also solemnly called for the joint construction of green networks and green 5G, which is an important practice in fulfilling the dual carbon commitment. "Hopefully, colleagues from various industries will join hands as soon as possible to contribute their part to the cause of carbon neutrality."   The realization of "carbon peak and carbon neutrality" has four major significances. 1. Promote the rapid and sustainable development of new energy sources, reduce the proportion of fossil energy in China's energy consumption, facilitate the transformation of the energy structure, and ensure our country's energy security.   2. It is closely related to everyone's life; it will significantly improve the ecological environment and enhance our quality of life.   3. It forces China's industrial upgrading and changes the existing economic pattern; in order to achieve carbon neutrality, many industries with significant scale will undergo a complete reshuffle from raw materials, production manufacturing to the consumer end. For example, the rise of new energy electric vehicles in recent years has reshaped the traditional automotive industry chain and pattern.   4. Green technology in China and even globally will accelerate development and empower the entire society towards low-carbonization. Dr. Wang Xin believes that in the future process of low-carbonization across various industries, the most core part is the greening and decarbonization of communication networks. Green networks can not only significantly reduce the energy consumption and carbon emissions of the ICT industry itself, but more importantly, they can be widely applied to all sectors of society to help them reduce costs, increase efficiency, and achieve the dual carbon goals at an early date.   The green network is the inevitable path for the future development of the ICT industry.   The future development of the green network mainly benefits from four major driving forces:   First, Governments of major countries around the world have introduced clear timelines and corresponding support policies for carbon neutrality.   For example, Europe is at the forefront of global climate policy. In 2020, the EU passed the 'European Green Deal' and the 'European Climate Law', setting the goal for the EU to achieve carbon neutrality by 2050, and has been working on designing a carbon tariff system to force industrial upgrading within the EU. After China proposed its dual carbon goals, both central and local governments have successively introduced a series of supportive policies. In addition, an overall timeline and roadmap for carbon peak and carbon neutrality are about to be announced, as well as implementation plans for different fields and industries before 2030, constructing a 1+N policy system and improving fiscal, tax, price, and other incentive economic measures.   Second, The large-scale deployment of 5G networks, as well as the surge in data volume for new 5G application scenarios.   As of June this year, the total number of 5G base stations in China has reached 961,000, accounting for more than 70% of the global total. Although the energy consumption per bit of data transmitted over a 5G network is only one-tenth that of a 4G network.   However, as 5G networks rapidly expand into emerging application areas such as VRAR, autonomous driving, intelligent manufacturing, and smart cities, the amount of network data transmission across society will increase significantly by dozens or even hundreds of times in the future. This objectively creates a huge demand for energy conservation and emission reduction.   Third, With the official launch of the national unified carbon emission trading market this year, it is expected that in addition to electricity, high-energy-consuming industries such as metallurgy, manufacturing, chemical engineering, and computing will also be gradually incorporated into the carbon emission trading system. Energy-saving enterprises can obtain substantial economic benefits, which also promotes the implementation of green networks.   Finally, In recent years, ESG standards have risen in popularity: On one hand, current regulatory authorities require all listed companies to disclose their ESG status and strategies; on the other hand, more and more entrepreneurs are placing greater emphasis on their corporate social responsibility and brand image, and are willing to proactively adopt green communication networks.   Green networks can help enterprises realize economic value at three levels The first level is aimed at the ICT industry itself.   Operators, equipment manufacturers, and other ecosystem partners are continuously iterating green network technologies and products together, which will significantly reduce the electricity costs and carbon emissions across the entire industrial chain.   For example, Huawei has collaborated with the three major operators to carry out low-carbon renovations of wireless networks from the perspectives of 'components, sites, and networks'. New products such as new MIMO power supplies, a new generation of AAU products, AI site management systems, and cloud-based intelligent network management have greatly improved operational efficiency. For instance, after China Mobile carried out low-carbon renovations of its network, it saved over 1 billion kWh of electricity in 2020 alone, while also saving a significant amount on electricity costs.   The second level is the collaboration between 5G and other industries.   All industries can save a significant amount of energy through new technologies and applications based on 5G networks. Currently, the most widespread and common application is 5G combined with the energy and power industry.   For example, Jiangxi State Grid has established an integrated management platform for smart power, supporting various smart power-related application scenarios, including: 5G intelligent distributed energy, 5G+ distribution automation with remote sensing, 5G+ intelligent inspection, 5G+ energy consumption monitoring, and so on.   At a deeper level, the popularization of green networks has made emerging services with large bandwidth, low latency, and wide connectivity economically viable in the 5G era.   For example, in the future, a 5G smart factory that realizes the interconnection of all things will require an enormous amount of data transmission every day, reaching the TB or even EB level. This means extremely high electricity and data flow costs. In manufacturing industries where cost is very sensitive, this high-cost model cannot be sustained in the long term. The continuous energy-saving and cost-reduction efforts of green 5G make this emerging manufacturing model possible. Similar economic logic applies equally to VR/AR, autonomous driving, smart cities, and other fields with high future data consumption.   In addition to its economic value, the widespread adoption of green networks will also bring immeasurable social value.   Firstly, the most direct social value of green networks is to reduce carbon emissions.   Currently, the carbon footprint of the ICT industry accounts for only about 2% of total emissions, but ICT technology can help reduce global total emissions by 20%.   For example, since last year, Shanghai's natural gas company has started using 5G drones for pipeline inspections. This new approach has replaced the traditional practice of fuel vehicles with inspectors. According to calculations, in terms of working time per inspection, the efficiency of 5G drone inspections is six times that of manual inspections. Moreover, the greenhouse gas emissions reduction achieved by the 5G drone scheme is about 40% compared to manual inspections.   The second major social value is green 5G, which makes new applications that will emerge in the 5G era ecologically sustainable.   It is well known that the data scale of new applications in the 5G era is growing exponentially. According to a study by Frost & Sullivan, under equivalent conditions, the amount of data for an 8K VR video is about 160 times that of current high-definition mobile videos. For instance, if all the video data generated by public cameras in Shenzhen throughout 2020 were connected to a 5G smart city, the amount of data required for transmission could reach 7.5 EB. In traditional communication scenarios, these new services will generate dozens or even hundreds of times more carbon emissions. By deploying green networks, these new services can become ecologically sustainable.     Thirdly, the implementation of green 5G networks can help users in backward and power-deficient areas enjoy more modern technological advancements.   Most emerging markets in Asia, Africa, and Latin America face difficulties such as inadequate infrastructure, lack of stable power supply and reliable feedback, and high difficulty in facility installation and maintenance. Green 5G solutions have a low overall power consumption and significantly simplified device structures, reducing the requirements for supporting infrastructure, allowing local people to access affordable and stable networks.   Finally, the energy conservation and emission reduction of green 5G networks require the support of a large amount of AI, new equipment, and new materials. These new technologies and products are highly replicable and can be applied across various industries to help them achieve carbon neutrality goals.   Three exploration directions for green 5G network modes   First is the co-construction and sharing of 5G base stations.   The most typical example is the base station cooperation project between China Telecom and China Unicom. It is understood that as of June 2021, China Unicom and China Telecom have jointly built and shared a total of 460,000 5G base stations, saving both parties over a hundred billion yuan in infrastructure investment. This project can save more than 11.7 billion kWh of electricity annually. Calculated at an industrial electricity rate of 0.07 yuan per kWh, it can save at least 8 billion yuan or more in electricity costs, achieving significant energy conservation and emission reduction effects.   Secondly, there is the integration of 5G with new energy power generation and battery energy storage industries.   Setting up solar power stations near 5G base stations can greatly supplement the consumption of electricity. For example, Hunan Mobile has launched an integrated operation plan of 'MIMO power supply + solar energy', which uses solar resources to power and charge the base station batteries, saving on direct municipal power usage for the base station; by introducing MIMO power supply technology, it enables the connection of multiple energy sources such as solar, municipal, and generator sets, ensuring secure and stable network operations.   Finally, there is the integration of 5G and intelligent platforms.   There are two sub-topics involved here. The first is how to leverage the powerful analysis, judgment, and prediction capabilities provided by AI algorithms to empower network elements, networks, and business systems. The second is how to integrate AI with the planning, construction, maintenance, operation, and optimization of telecommunications networks.   For example, Shanghai alone currently has nearly 60,000 5G base stations. If resource allocation, operation and maintenance, and network effect optimization rely on manual labor, it is inevitable that there will be a huge waste of resources.   It is reported that the industry has made many explorations into these challenges. Operators in Guangxi, Henan, and Inner Mongolia have respectively adopted AI intelligent platforms to achieve energy-saving effects of over 12% across the entire network.   There are four major challenges to the future development of green networks Key trend   Firstly, unify standards.   At the beginning of 2020, the International Telecommunication Union (ITU) organized the release of the global 5G Power international standard (among which Chinese manufacturers are also among the main standard-setting participants). As of last year, more than 80 countries around the world have adopted solutions that comply with the 5G Power standard. In the future, to enable better carbon peak and carbon neutrality in the global communication industry chain upstream and downstream, accelerating the construction of standardization is a crucial link.   Second, ecological coordination.   Due to the long communication industry chain, which involves a large number of technical departments, from different component suppliers to equipment manufacturers, operators, and end-users, everyone is deeply involved in this chain. Therefore, strengthening the integration and coordination of the entire industry chain in the future is also very important for the overall energy conservation and emission reduction of the industry.   Thirdly, the large-scale use of AI+big data across the entire industrial chain is an important method in achieving the dual carbon goals through a green network.   Fourth, the technologies and models for achieving the dual carbon goals through green networks will be replicated on a large scale across various industries such as grid energy, intelligent manufacturing, and healthcare. On the one hand, it can achieve energy conservation and emission reduction. On the other hand, it can also serve as a product to realize commercial value, achieving a win-win outcome.   Subsequently, Ma Hongbo, President of Huawei's Wireless Network SRAN Product Line, delivered a keynote speech titled 'Green 5G: E2 Four Modernizations and Eight Directions for Win-Win Carbon Neutral Future', and released the 'Green 5G White Paper'. This white paper is the first in the industry to publish an energy efficiency evaluation system for green 5G networks—E2 (Energy Efficiency), and it also took the lead in defining the technical trends of green 5G networks—four modernizations and eight directions. Gan Bin, Chief Marketing Officer of Huawei Wireless, delivered a keynote speech titled 'Huawei Continues to Lead, Opening up a New Green Track for Massive MIMO in 5G', sharing the next breakthrough innovation direction of Massive MIMO and leading the construction of green 5G networks. Dr. Wang Xin, photographed with Ma Hongbo (right), President of Huawei's Wireless Network SRAN Product Line, and Gan Bin (left), Chief Marketing Officer of Huawei Wireless